Apple Pay Now Available in 10 Countries Following Russia Launch

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Russia joined the Apple Pay club today, becoming the 10th major region to gain access to the mobile payment service (via Reuters).

The introduction of Apple Pay was announced on Apple's regional website, where it was revealed that the system would come via Mastercard and through Moscow-based Sberbank.


According to Sberbank, Apple Pay can be easily set up in the Sberbank Online mobile application, which will be familiar to all Sberbank cardholders. Users can then use the contactless payment service while continuing to receive all the benefits from using their credit and debit cards.

If rollouts in other countries are any indication, additional credit card operators and regional financial institutions are expected to gain access over the coming months.

Upon launch of Apple Pay in Russia, participating retailers include ATAK, Magnit, Media Markt, Auchan, Azbuka Vkusa, bp, M.Video, TsUM and authorized Apple reseller re:Store. Contactless payments are expected to roll out at Electronics store Eldorado and Burger King in the near future.

With the introduction of macOS 10.12, web-based payments have become another feature of Apple Pay. However it remains to be seen when Russian apps and online vendors will support this or other in-app methods of online payment.

Apple announced its intention to bring the system to Russia during its iPhone 7 event last month, where it also said New Zealand would see Apple Pay come to its shores in the near future.

The ten countries Apple Pay is available in include the United States, United Kingdom, China, Australia, Canada, Switzerland, Hong Kong, France, and Singapore. Apple Pay vice president Jennifer Bailey has said Apple is "working rapidly" to expand the service to additional countries in Asia and Europe.

Article Link: Apple Pay Now Available in 10 Countries Following Russia Launch
 

jayducharme

macrumors 68040
Jun 22, 2006
3,749
3,623
The thick of it
Apple Pay is still struggling in the US, mainly because of retailers. More and more banks are offering it, but I can't find many stores in my area that accept it. I've been patronizing those that do, but I'm not sure if that will have an impact on those that don't.
 
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Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
Should read "available* in the United States." Sure it's here but it's far from being an accepted way to pay in most stores -- at the the ones I shop at least. When is the last time a major retailer signed up? Still waiting for Home Depot and the big grocery chains. Not having Target or CVS is a huge ding on ApplePay too.
 

Hanzu Lao

Suspended
Aug 24, 2016
473
781
Should read "available* in the United States." Sure it's here but it's far from being an accepted way to pay in most stores -- at the the ones I shop at least. When is the last time a major retailer signed up? Still waiting for Home Depot and the big grocery chains. Not having Target or CVS is a huge ding on ApplePay too.
It's funny how there are hundreds of banks offering it in the US and very few places you can use it, but in Europe NFC is old news and is supported almost everywhere, but just few banks offer it.
 

Robert.Walter

macrumors 68000
Jul 10, 2012
1,579
1,708
Glad to see the continued expansion. (Music and photography are the poster children, but based on my personal experience and observations, After those, AP has to be in contention for one of slickest and stickiest feature offerings within the ecosystem.)

Elsewhere it was noted that Apple's AP quarterback, Jennifer Bailey, indicated Apple's goal was to bring AP to the major markets where Apple does business.

As a shareholder, I'd have preferred the endgame be for Apple to offer AP in every market listed on Apple's store site.

If if your DNA is to bring life changing and enhancing tech to "people", you can't do them justice by looking at them as and bifurcating them into "major" and "minor" markets (especially if you are officially in their market earning revenue off them.)

Business necessarily consists of cherry picking but I have a hard time to make sense of it in the case of Excluding AP from markets where Apple has either an online or retail business.
 

CJM

macrumors 65816
May 7, 2005
1,377
652
U.K.
Had to use cash at a farmer's market the other day. Ridiculous. Got given some of that silly plastic Mobopoly money in change, too.

Luckily, I was able to nip in to the nearby Costas to buy a flat white with my Apple Watch. Phew.
 

justperry

macrumors G4
Aug 10, 2007
11,010
6,870
I'm a rolling stone.
That might not even happen if you follow the news. They are very protective (banks) and stuck in last decade.
And tell me, why shouldn't they protect their business, Apple also has one goal here, to make money out of it, money that is normally collected by the banks.
Don't get me wrong, I dislike banks as much as many others but Apple is nothing better here.
 
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Abazigal

macrumors G5
Jul 18, 2011
13,339
11,667
Singapore
Loving Apple Pay ever since it came to Singapore. Use it frequently for Uber, food delivery, groceries, fast food and shopping (when the outlets accept it).

Wish more stores would accept it. It's quite the convenient way to pay.
 

truthertech

macrumors 68020
Jun 24, 2016
2,050
2,222
Glad to see the continued expansion. (Music and photography are the poster children, but based on my personal experience and observations, After those, AP has to be in contention for one of slickest and stickiest feature offerings within the ecosystem.)

Elsewhere it was noted that Apple's AP quarterback, Jennifer Bailey, indicated Apple's goal was to bring AP to the major markets where Apple does business.

As a shareholder, I'd have preferred the endgame be for Apple to offer AP in every market listed on Apple's store site.

If if your DNA is to bring life changing and enhancing tech to "people", you can't do them justice by looking at them as and bifurcating them into "major" and "minor" markets (especially if you are officially in their market earning revenue off them.)

Business necessarily consists of cherry picking but I have a hard time to make sense of it in the case of Excluding AP from markets where Apple has either an online or retail business.

You don't seem to understand that the delay isn't up to Apple. The banking system in each country will dictate it. If it was up to Apple, they would roll it out everywhere tomorrow
 

Lennholm

macrumors 65816
Sep 4, 2010
1,001
210
That might not even happen if you follow the news. They are very protective (banks) and stuck in last decade.
Stuck in last decade? On the contrary, Apple Pay is mostly useful in countries where they still use the ancient magnetic strip swipe. This is a significant security issue which Apple Pay solves. Scandinavian banks, oth, employ the chip & pin system (and has done so for at least a decade) which is much more secure and also more convenient than the magnetic strip which means the most important benefit of Apple Pay would make very little difference there.
Scandinavian customers are perfectly happy using chip & pin so there's very little incentive for the banks to start sharing their transaction fees with Apple.
 

JGRE

macrumors 65816
Oct 10, 2011
1,012
664
Dutch Mountains
"With the introduction of macOS 12.12"

Wow! A new macOS, and they're missed the 11th edition too! Courage!
Not two editions, two total new generations of macOS: 10.12 versus 12.12. These people are light years ahead, amazing. haha
 
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citysnaps

macrumors 603
Oct 10, 2011
6,425
10,748
San Francisco
What about Germany? Come on Apple, really? Years have passed and we are still waiting for Apple Pay.
I'm genuinely curious. Are you saying Germany's banking industry and infrastructure is ready to embrace and accept ApplePay, but for some reason Apple is unwilling to offer service?
 

RockSoftAbs

macrumors newbie
Oct 4, 2016
1
0
I'm genuinely curious. Are you saying Germany's banking industry and infrastructure is ready to embrace and accept ApplePay, but for some reason Apple is unwilling to offer service?
I used my 6s (with an American credit card) at the German OBI.
 

Sasparilla

macrumors 65816
Jul 6, 2012
1,498
2,386
Nice to see Apple continuing to roll it out where the local banking system / govt allows them.

Here in the U.S. its gotten better around my area (have Jewel, Meijer for groceries, Wallgreens for drugstore so daily things are getting covered, but alot of stores still choose not to implement it).
 
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