Apple's cut is even smaller than this, it's .0015%. (0.15/100 = 0.0015%, not 0.015%)
It's 0.15%.
This is incorrect. The Apple Pay system generates a unique cc code for each transaction, so the banks can't see what is bought. That is also one reason a lot of banks don't want to do Apple Pay, information is valuable (aks google).
That is incorrect. Apple Pay uses the same account token for every transaction. That number is not secret, because it cannot be used to make a magnetic card or do an online transaction.
What does change are the per transaction authentication codes... exactly the same as with any of the millions of EMV contactless cards in use, since they are what Apple/Android/Samsung Pay emulates.
As for information, nothing has changed as far as the banks go. They know location and category. If you make a purchase at a liquor store, it's pretty obvious what you likely got. Ditto for a particular type of doctor. And so forth.
This continued flow of info to the banks is a primary reason why banks are willing to pay Apple their ransom fee to get at their own customers. Among other things, they use this info to watch for possible credit risk, both now and in the future.
(It's why banks hated the original Google Wallet payment system, which hid all purchases behind a single "Google storefront". If you suddenly started buying booze during work hours and paying a divorce lawyer, the worst that happened with Google was that you saw more ads for those things. With banks, you are flagged as a credit risk.)
No, no, no. Apple gets .015% or 15 cents for every $100 you charge. Again, the bank pays, not the merchant or consumer. Most banks and credit unions have been eager to sign up because it is a convenience to their customers and the small charge is likely offset by the almost zero fraud costs, that's why there are thousands of banks signed up in US and elsewhere.
In many parts of the world, banks cannot afford the high fee Apple wants. Credit unions especially have NOT been eager to sign up, as they often charge smaller fees to their customers and Apple's fee on top is another burden. But younger customers do not care and want it.
As for fraud, in many parts of the world where EMV (chip & PIN) has been in use for years,
contactless fraud rates are up to twenty times
LOWER than the fee that Apple demands. So it actually costs MORE to pay Apple than to pay for the tiny amount of contactless fraud!
Banks resist Apple Pay for multiple reasons.
Cost is a big one, of course:
1) The transaction fee that Apple demands for doing nothing.
2) The tokenization fees (provisioning and translating) charged by the networks.
3) Extra accounting and auditing to make Apple happy.
4) Banks are forbidden by the Apple Pay contract to pass on the extra costs to the ones who cause it: the Apple Pay customer. Not good business, that.
Banks don't like the Apple
branding taking precedence over their own card branding.
Banks are also not happy about Apple's
proprietary information demands. The
contract requires the banks to provide "
an extensive set of statistics for Apple regarding their Apple Pay activity, including nearly three-dozen categories of quantifiable information. Categories include number and dollar volume of credit and debit activity, average ticket, breakdown of transactions between in-store and in-app usage, and top 100 merchants by charge volume."
So there's a lot against signing up with Apple Pay. Especially in countries with legally low transaction fees, a long history of chip cards, and no desire to share critical banking information with an American megacorp.