Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Pay Responsible for 1% of Digital Payment Dollars in November, Most Popular at Whole Foods

A couple of interesting numbers from that report:

--

1/3 (33%) of Apple Pay purchases were at Walgreens, McDonald's and Subway.

Were those purchases just people just trying it out, or is that's really where Apply Pay users shop most of the time?

--

Google Wallet accounted for 4% of digital payment dollars for the same month.
 
kdarling said:
A couple of interesting numbers from that report:

--

1/3 (33%) of Apple Pay purchases were at Walgreens, McDonald's and Subway.

Were those purchases just people just trying it out, or is that's really where Apply Pay users shop most of the time?

--

Google Wallet accounted for 4% of digital payment dollars for the same month.
Click to expand...

Google wallet's also been around for a few years.
 
kdarling said:
A couple of interesting numbers from that report:

--

1/3 (33%) of Apple Pay purchases were at Walgreens, McDonald's and Subway.

Were those purchases just people just trying it out, or is that's really where Apply Pay users shop most of the time?

--

Google Wallet accounted for 4% of digital payment dollars for the same month.
Click to expand...

What's your professional opinion on these numbers after Google Wallet being around since 2011? Doesn't look too good...
 
zhenya said:
It works at our regional chain of Wegmans stores although they don't say anything about it. (Wegmans is way better than Whole Foods as well!!)
Click to expand...

I wish we had Wegmans in the South. I have family in Ithaca, NY and Wegmans is an amazing store!
 
WigWag Workshop said:
I just got a notice from Staples, that my CC may have been compromised between July and September.
Click to expand...

And that's why we need payment systems that don't save credit card information.

Maybe with one-time tokenized transactions so there's nothing for hackers to steal.

If only there was something like that... :D
 
gbc204 said:
I didn't think I would ever use Apple Pay, but now I use it whenever I can. It feels like the future. I used to get annoyed when people in line ahead of me would fumble for cash, or worse coins, (or god forbid WRITE A CHECK) and hold up the line. Now I get annoyed at the 10 extra seconds it takes to use a credit card. It really is fantastically convenient. I wish I could store my Target card info and other stuff like that on the phone too.
Click to expand...

Checks are a bit annoying and you can always spot possible check writers. Can't see a card being much slower then Apply pay. Still likely to have people fumbling with their phone.
 
I'm glad Apple Pay is doing as well as it is. Credit card companies seen to be all about it. I'll personally use it more and more as its availible at more stores.
 
dannyyankou said:
Pretty impressive considering it only launched 2 months ago.
Click to expand...

Yes. I wonder how much Square and PayPal had captured at two months.

----------
ArtOfWarfare said:
Ive had it set up for two months on my iPhone but still haven't shopped at a single place where it was accepted. They need a lot more merchants to accept this... Namely the following:
- Market Basket (and other grocery chains)
- Exxon (and other gas chains)
- Walmart
- They need a way for local merchants / non-chains to be able to take Apple Pay...
Click to expand...

I use it at Walgreens but my grocery store doesn't take it, none of the restaurants around me take it and most importantly it doesn't work at Disneyland. I'm there twice a month and between entrance, buying food etc I swipe cards a lot.

Not to mention that I take the bus for my shorter trips around town to save on gas.
 
kdarling said:
A couple of interesting numbers from that report:

--

1/3 (33%) of Apple Pay purchases were at Walgreens, McDonald's and Subway.

Were those purchases just people just trying it out, or is that's really where Apply Pay users shop most of the time?
Click to expand...

Or just the only places that they shop that take it. Many groceries stores don't yet cause they haven't installed NFC hardware.

Another interesting detail is that this information mentions a consumer panel with no details of how that panel is formed. How many members are there? How many have an iPhone 6 versus any other iPhone or an Android phone. And so on
 
Last edited:
So far I have used it at Walgreens, McDonald's, Jack in the Box, Whataburger(!), and some random gas station convenience store. I wasn't really expecting the last one to work, and I had to go back to the car to get my phone. It went through without a hitch.

Today I received delivery of a BookBook case for my iPhone 6+, so I can ditch the wallet altogether. The case has slots for my ID and a few credit cards, as well as the iPhone.
 
charlituna said:
Another interesting detail is that this information mentions a consumer panel with no details of how that panel is formed. How many members are there? How many have an iPhone 6 versus any other iPhone or an Android phone. And so on
Click to expand...

That's true. We're always missing part of the picture. In this case, some of it was easy to look up:

"Our proprietary data consists of a daily extended consumer transaction panel of over 3 million users and anonymized transaction level data from over 4 million accounts." - ITG

From their other reports, it looks like the accounts are everything from credit accounts to cellular plans, and the transactions are everything from home supply purchases to restaurants.
 
Last edited:
JayLenochiniMac said:
Why are they comparing to PayPal? You can use PayPal for in-store purchases at retailers?
Click to expand...

Yep. You can get a card you can swipe, or you can enter your cell phone number (that you have linked to your PayPal account) plus a pin.

Though I don't think it really caught on. Only place I've used it is Home Depot.

----------
lyngo said:
Wow. Offended much? Are you Danny?

Here's my issue to name a few about Wegmans. Continual products being moved around, the lines, the traffic, the astronomical prices (!), the huge factor, grumpy employees, etc. That's been my experience.

So, perhaps before you call someone's experience and opinion a crock, you should get to know their experience with said grocery store.

Apple Pay? Back on topic... My fault... I love seeing its potential. I like where it can go. Looking forward to the electronic wallet concept coming to life more.
Click to expand...

Stay out of the prepared foods, gourmet cheese, the fancy meat and seafood counters, and you will save a lot of money. Wegmans brand products are as good if not better than brand names. And the prices are unbeatable.

The closest stores to me are still about an hour away. Though they are building one near the Pennsylvania/Delaware state line.
 
dannyyankou said:
Google wallet's also been around for a few years.
Click to expand...

Google Wallet was also held back for years by the carriers, who wanted to promote their own payment system.

It wasn't until April 2014 that Wallet finally broke free of those chains, with a new version that requires at least KitKat. Older models and even some major devices with KitKat (e.g. Nexus 7, S3, Note 3) are not able to use it.

dec. said:
What's your professional opinion on these numbers after Google Wallet being around since 2011? Doesn't look too good...
Click to expand...

You mean 2014. As noted above, the Google Wallet version that recently accounted for 4% of digital dollars, is less than eight months old and only runs on later gear / OSes.

So from a very simplistic view, something that's been out for 8 months is being used to spend 4x as many dollars as something that's been out 2 months. Which makes raw sense.
 
kdarling said:
A couple of interesting numbers from that report:

--

1/3 (33%) of Apple Pay purchases were at Walgreens, McDonald's and Subway.

Were those purchases just people just trying it out, or is that's really where Apply Pay users shop most of the time?

--

Google Wallet accounted for 4% of digital payment dollars for the same month.
Click to expand...


Maybe it is being used by young users at McDonald's and Subway?
 
kdarling said:
So from a very simplistic view, something that's been out for 8 months is being used to spend 4x as many dollars as something that's been out 2 months. Which makes raw sense.
Click to expand...

Of course, it's actually more complicated than that. It seems unlikely that there are four times as many higher end late model Android phones being used in the US for payments than iPhones. Or that four times as many Android users know about Google Wallet.

Instead, apparently during that time period, GW users spent an average 2.5 times each as much as AP users.

A recent Kantar article noted that while 43% of US consumers have heard of Apple Pay, less than 3% have used it. A few more, 5%, have used Google Wallet. Combined with the ITG data:

apple-pay-googll.png

The upshot is that Google Wallet users, who by that chart are only 2/3 more in number than Apple Pay users, account for four times as much in purchase dollars.

Some guesses for why that is, might include the greater choice of credit cards (including business cards and higher end Chase personal cards), more experience using it at more places, and simply that many Apple Pay purchases were likely to be initial experimental ones for low amounts.

AppleScruff1 said:
Maybe it is being used by young users at McDonald's and Subway?
Click to expand...

I agree. I think low purchases by younger users with debit cards, and/or people just trying it out for fun, are skewing the charts at this point in time.

We'll get a better picture after a few months.
 
Last edited:
KiwiAdventure said:
This is America only they could have McDonalds number 3 in sales. Junk food nation of the world.
Click to expand...
Probably more the fact that there is a McDonald's on nearly every street corner. It is the one place using Apple Pay that has the highest visibility.

Whole Foods is only in first in sales because all their crap is so expensive.
 
Switzerland reporting in:

- Thu.: purchased iPhone 6

- Fri. Evening: installed Pay (note I have both a US iTunes account and US-based credit cards.). AMEX authenticated automatically, US Bank visa required a phone call.

- Fri.: successfully used Pay at the two largest grocery stores (CoOp and Migros, the latter generated a receipt) and IKEA (success in the restaurant, but at the self-checkout the devices understood the 500$+ transaction to be 0$. Showed as approved on the phone but not the terminal or out at Amex - maybe the amount was too high?)

- Sat.: Pay worked at CoOp Vitality (generated a receipt) and corner kiosk, not working at Manor or its Manora restaurant; BP, Agip, CoOp Pronto or Avia gas-stations due to non NFC readers; Jumbo home improvement store (similar to IKEA, reader activated phone, but failed to pass amount to phone which in this case was under 5 CHF).

I wonder how many others in Switzerland are already using Pay?!

- since we all still need some pocket money, I'm very much looking forward to authentication at ATM's via Pay. Hey banks: how long before I can leave my ATM card at home???
 
Last edited:
Personally, the limitation of Apple Pay is the lowest common denominator...

Only selected iPhone's can use it.. Only because of NFC. Weather its more secure etc......


Grandpa & Grandma wouldn't exactly using Apple Pay for example.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back