MacRumors

macrumors bot
Original poster
Apr 12, 2001
53,023
14,770
https://www.macrumors.com/images/macrumorsthreadlogodarkd.png


153735-consor_iads.jpg


Snippet of Web posting mentioning '7-figure settlement' for 'iAds' trademark

CNET reports that Apple appears to have settled a trademark lawsuit over the term 'iAds', reportedly paying a firm in excess of $1 million for the rights to the name it has used for its mobile advertising platform for the past several months. The revelation comes in an apparent slip from Consor Intellectual Asset Management, a firm that helps companies worth intellectual property issues, in the form of a promotional posting in which Consor touted its role in achieving the settlement for a client.
We've seen Apple caught up in plenty of these trademark disputes before and just like many of those, this one was settled without a peep from either party about the terms. That likely would have been the last of it but on Thursday, Consor, a company that helps evaluate intellectual property, posted a release to the Web titled "Consor Intellectual Asset Management Secures Success for Four Clients."

In a teaser line under the headline, the company wrote: "iAds, a 7-figure settlement from Apple Computer in a trademark infringement case."
Oddly, when CNET contacted Consor about the deal, the company initially denied that any such announcement had been made. Upon being informed that the information was freely available on the web, a Consor representative claimed that some of the information "wasn't accurate".

The most likely explanation for Consor's attempts to distance itself from the release is that it erred in publishing details what was intended to be a confidential settlement with Apple over the trademark issue, although it is possible that Consor was in fact incorrect about the amount of money involved.

Article Link: Apple Pays '7-Figure Settlement' in 'iAds' Trademark Lawsuit?
 

mbrannon47

macrumors regular
Jun 20, 2010
117
56
You'd think a reputable law firm would get the name of the corporation correct. Apple Computer hasn't existed since 2007.
 
Comment

MacPhilosopher

macrumors 6502
Jul 26, 2005
310
0
Phoenix
The sad part of this and every other trade, intellectual and copyright suit is the cost is eventually paid by the consumer. It just another cost of doing business.
 
Comment

alhedges

macrumors 6502
Oct 5, 2008
395
0
You'd think a reputable law firm would get the name of the corporation correct. Apple Computer hasn't existed since 2007.

It's not a law firm, it's a consulting firm that has law firms as clients...but getting "Apple Computer" wrong pales in comparison to releasing what should be confidential information on a website...:eek:
 
Comment

stoopkitty

macrumors member
Jan 26, 2010
62
0
corecction:

"Upon being informed that the information was freely available no the web..."

change to "on the web..."
 
Comment

MacLawyer

macrumors demi-god
Aug 1, 2009
562
1,375
U.S.A.
If there was a non-disclosure agreement and they put that out there, they may in turn get sued by Apple. :D
 
Comment

paul4339

macrumors 65816
Sep 14, 2009
1,408
667
i wonder how much apple spent on it's legal reps to resolve to a 7-figure settlement.

P.
 
Comment

womble2k2

macrumors regular
Apr 1, 2009
214
0
London
Note to self: trademark common words with an i in front of them. Then profit.

iHiFi
iMusic
iVision
iEntertainment
iMedia
iCalculator
iPencil
iPen
iPaper
iInk
iAir (ultra thin iMac !?!)
iWindows (if Apple bought MS!)
iClock with iAlarm (just don't rely on it when Daylight saving ends!!)
iBlu-Ray (!!!!)
iCar
iJet
iFuel
iWall
iFridge
iOven
iWater

It might take some time !!!!!
 
Comment

ghostlyorb

macrumors 6502a
Jan 9, 2010
920
0
Virginia, USA
iHiFi
iMusic
iVision
iEntertainment
iMedia
iCalculator
iPencil
iPen
iPaper
iInk
iAir (ultra thin iMac !?!)
iWindows (if Apple bought MS!)
iClock with iAlarm (just don't rely on it when Daylight saving ends!!)
iBlu-Ray (!!!!)
iCar
iJet
iFuel
iWall
iFridge
iOven
iWater

It might take some time !!!!!

I wish MacRumors had a "like" button for comments... Cause I would "like" this. Just saying.:rolleyes:
 
Comment

Digitalclips

macrumors 65816
Mar 16, 2006
1,467
31
Sarasota, Florida
iHiFi
iMusic
iVision
iEntertainment
iMedia
iCalculator
iPencil
iPen
iPaper
iInk
iAir (ultra thin iMac !?!)
iWindows (if Apple bought MS!)
iClock with iAlarm (just don't rely on it when Daylight saving ends!!)
iBlu-Ray (!!!!)
iCar
iJet
iFuel
iWall
iFridge
iOven
iWater

It might take some time !!!!!

iCan't be bothered. ;)
 
Comment

Mochi Hana

macrumors 6502a
Jul 30, 2010
532
1
Texas
iHiFi
iMusic
iVision
iEntertainment
iMedia
iCalculator
iPencil
iPen
iPaper
iInk
iAir (ultra thin iMac !?!)
iWindows (if Apple bought MS!)
iClock with iAlarm (just don't rely on it when Daylight saving ends!!)
iBlu-Ray (!!!!)
iCar
iJet
iFuel
iWall
iFridge
iOven
iWater

It might take some time !!!!!
iStove
iMicrowave
iShower
iToilet
iTrash Can
:D:D
 
Comment

Don Kosak

macrumors 6502a
Mar 12, 2010
860
4
Hilo, Hawaii
Hmm, a seven figure settlement. Wonder if it had a clause that said, "If you disclose the settlement, we get our money back..." That would be comical.

Such clauses are common in settlement deals. The settler (Apple) in this case, doesn't want any of this being disclosed. It's bad for business and leads to other cases being brought against them by folks that think Apple is an easy mark.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.