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Because people misinterpret a single Steve Jobs speech in 1998 dividing the Mac market into 4 quadrants (Consumer Laptop, Consumer Desktop, Pro Laptop, Pro Desktop) as the be-all-end-all strategy when in reality it was an effective strategy for a cash-strapped Apple to cull its product line to focus on the core devices that would turn around its fortunes. Steve Jobs himself deviated from that quadrant approach when he added the Mac mini and MacBook Air.
The "Steve Would/Would Never" crowd has grown excessively tedious at this point. The guy's been dead for over a decade and they won't let him rest. Steve said a lot of things over the years and he frequently embraced ideas he had previously derided. There's no reasoning with the Steve disciples, though. They see what they want to see.
 
This should be released in one color only - gold! When you see a gold MacBook you will KNOW it’s the ultra! Intense gold too, none of those weak gold colors where you think it is gold at just the right angle under the light! This must be Bling gold!
 
You didn't need the tag, I got the sarcasm—but you're wrong to assume these devisions and services aren't distracting Apple and its execs. Apple should cull many of the things they make and refocus the whole company back on making quality operating systems and the hardware that runs them. They don't need to be the 10th TV steaming service, or the 8th fitness video platform.
What they need is go back to the OS update being ready when it's ready, not yearly releases. You can really tell when the software quality started to go downhill: yearly releases for MacOS and the ascendancy of Jony Ive after iOS 6 for the iPhone...
TV shows don't play into that at all (except for one thing: them pushing adds for their services)
 
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My 16” MacBook Pro max from just two years ago went from being groundbreaking with amazing speed, performance, and everything else, to barely worth $1,000 on trade in because it is outdated and slow. Apple has elevated the concept of planned obsolescence to an art form.

There’s only so much money I’m willing to shell out to Apple. Im sticking with my two year old machine. At least Apple still supports it! 😝
 
I continue to wonder when this is going to be released - is this the 32 inch iMac that is sometimes alluded too? iMac ultra? Goes along with a MacBook ultra

IMG_5069.webp
 
I really hope they call it the MBU for MacBook Ultra.

It’ll be worth it just to see the deluge of complaints from the self-appointed experts on what naming conventions are acceptable.
 
Much you can upgrade with a SSD.
Funny that anyone even talks about upgrading anything these days. Those days are long gone, never to return. 99% of Apple's customers have no desire to upgrade anything. Today's Macs are the most true to Jobs' original vision of the computer as an appliance.
 
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My 16” MacBook Pro max from just two years ago went from being groundbreaking with amazing speed, performance, and everything else, to barely worth $1,000 on trade in because it is outdated and slow. Apple has elevated the concept of planned obsolescence to an art form.

There’s only so much money I’m willing to shell out to Apple. Im sticking with my two year old machine. At least Apple still supports it! 😝
I'm confused. So this two year old machine did what you needed and still does? If so great. No need to upgrade, no need to give much thought to new ones. If it is too slow now because your needs went up then isn't it good they have a more powerful one?
 
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My 16” MacBook Pro max from just two years ago went from being groundbreaking with amazing speed, performance, and everything else, to barely worth $1,000 on trade in because it is outdated and slow. Apple has elevated the concept of planned obsolescence to an art form.

There’s only so much money I’m willing to shell out to Apple. Im sticking with my two year old machine. At least Apple still supports it! 😝
That's not Apple, that's all computers. It used to be a joke many years ago that you would buy a computer, and by the time you got it home and took it out of the box, there was a faster one available. It wasn't too much of an exaggeration. Do you really think the Windows world is any better?

I don't know what kind of work you do with your 2-year old MBP, but that machine (M3?) should still be able to do plenty.
 
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I wonder how many users like me use our MacBooks closed connected to an external monitor where these features a meaningless.
I would think many (even most) use them part time connected to another monitor but not 100% or they would have bought a Mac Mini or Studio. I personally don't need the touch screen either but they have other options without a touch and if you really wanted the ultra for other reasons then at least you don't need to use the touch screen if you don't need it. Yes it will add a small bit to the cost of the machine but it's already pretty pricy anyway and there are cheaper alternatives
 
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Funny that anyone even talks about upgrading anything these days. Those days are long gone, never to return. 99% of Apple's customers have no desire to upgrade anything. Today's Macs are the most true to Jobs' original vision of the computer as an appliance.
“99%”, I see. Apple’s customers or Apple Mac buyers?

Way back, in early 1990, I upgraded my Mac SE with a 68030 accelerator board (Jobs was gone before SE). Needed that to be able to do the stats analyses for my dissertation. SE/30 was too $$. But after Jobs came back, I extended the life of several Mac by replacing internal and/or upgrading RAM. Tim Cook could have kept the user-installable SSD options … but you know, that’s Tim C$$k.
 
The "Steve Would/Would Never" crowd has grown excessively tedious at this point. The guy's been dead for over a decade and they won't let him rest. Steve said a lot of things over the years and he frequently embraced ideas he had previously derided. There's no reasoning with the Steve disciples, though. They see what they want to see.

Steve was a visionary who deserves a lot of credit. I remember my frustration as an Apple fan in the 1990s, before he came back. Gil Amelio reportedly had big incentives to get Apple's stock up to $25, but he never could. I wish I'd had the foresight to buy a bunch when it was like $17 before Steve came back.

The iMac saved Apple from bankruptcy, and the iPod and iPhone made it the world's most valuable company. Full credit to Steve for those.

But, like many visionaries, his vision sometimes clashed with what the real world wanted. He literally had to be forced out for Apple to build a Macintosh with expansion slots and a color display.

And folks using MacBook Airs, remember the original Air in 2008? That was Steve's vision, an accessory to a main desktop machine (where you did your real work) for when you needed mobility. Small, thin, lightweight, with limited connectivity, storage, and processing power. A far cry from the powerful Apple Silicon MacBook Airs of today.
 
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I wonder how many users like me use our MacBooks closed connected to an external monitor where these features a meaningless.
I mostly use mine connected to an external 27" monitor. It's not OLED or 4K, just a basic Dell I bought at the beginning of COVID, but I color calibrate it for photography processing. When I disconnect the MBP and go somewhere else, I'm usually not doing the photo processing.
 
The MBP speakers are as good as they are due to their size. The 15” Air has worse speakers (less midrange and bass) than the 14” Pro due to less internal space so greed is no way an even thinner and lighter laptop will keep the good MBP speakers.
IDK about that. Obviously speaker size is very relevant, but Apple uses materials and engineering to do some magic things. My guess is that Apple spending a bit more could at least equal the MBP speakers' sound but in a smaller form factor.
 
The "Steve Would/Would Never" crowd has grown excessively tedious at this point. The guy's been dead for over a decade and they won't let him rest. Steve said a lot of things over the years and he frequently embraced ideas he had previously derided. There's no reasoning with the Steve disciples, though. They see what they want to see.
Please show some respect to Steve and don't refer him as "guy". You can do that to Tim Cole, I don't care.
If you don't respect Steve, get out of the Apple Ecosystem.
 
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