I pictured this rumored device as exactly an iPod Touch with phone and data capability, but with the same size screen as the existing models.
Apple could cut the cost with a lesser resolution screen and slower processor, and still make heaps of cash on app sales.
I like your Fruit Loops analaogy, though I think that this low cost iPhone would have pay-as-you-go talktime and data. There's plenty of money for the carriers to make in selling those incremental cards, to those people who don't have the reliable cash flow to pay for the full iPhone monthly plan.
exactly! i don't see why people can't grasp this concept!
the ipod touch that is currently out is only $229. it's basically an iphone without a sim card. this can easily be done for $200.