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What this SHOULD be is true À la carte.
Each channel is $2.00-$3.00/month, no minimums, packages only by channel (ESPN package, Starz Package, etc)
No contracts, pay monthly for what you want.
No "tiers"
No "ads"

This will give me my ESPN, HBO, Showtime, AMC, A&E, and Discovery for $12-$18.00 a month compared to $80-100+ via DirecTV/Cable.

It's easy to see why you would want that. But why would THEY (the other players in the chain) want to change to serve that to us at such a steep discount AND lose all that TV commercial revenue too?
 
Comcast can go pound

Perfect example of why Comcast's purchase of NBC should not have received regulatory approval. NBC may soon be a very exclusive network.
 
so wait, $30-$40 a month for what I can get right now, for free, over the air, in HD, with an antenna? This does not sound appealing to me

They mentioned it would include ESPN. If your not a sports fanatic, I agree it's not a very good deal. For me, if all the ESPN channels are included, I'll gladly pay $30 a month. ESPN is the reason we've never cut the cord.
 
Cable + Internet runs me just over $100/month. If I ditch the cable and keep just the internet, I lose the bundle discount. So then my internet alone runs $60-70. Add the $30-40 subscription for this new service so I can "cut the cord", and I'm left with fewer channels, and have basically the same sort of on-demand options I have with cable.

I'm sorry, but until internet service pricing dips down to the sub-$20 range for 15Mbps or more, there's really not much appeal in these things. Especially when ISPs are implementing these soft bandwidth caps now.

I agree. The only way I see this working is if Apple buys a cable company. Otherwise cable companies (basically both of them) will raise their internet price and lower their TV prices.

"Folks! Step right up! Get a zillion worthless channels for only $1 more than internet-only service.**"

"**Price does not include $12 a month for each cable box, wire maintenance fee, etc. Package price cost good for one year. We won't tell you how much it will cost after that. We hope that you don't notice use raising the price $10 a month until you call us to complain."
 
Wish I could give this + 1000. The ONLY reason why I haven't cut the cable cord yet is that I am a huge fan of my local baseball and hockey teams. Thanks to local blackouts on the MLB and NHL apps for the local teams I need to have cable to watch the games. When this changes I will gladly get rid of cable.

It won't change until people give them the middle finger and leave forcing them to undo it.
 
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Big iPad

So this will work out real nice with the larger iPad that is in the rumour mill.
Why not a 24" , 32" , 40", 60" next?
There you go AppleTv with voice control thru Apple Watch.
 
This is disruptive and beautiful. And it will kick the cable internet providers in the teeth. And they will get in the cellular phone service. And kick the cell phone companies in the teeth. Meanwhile, Apple will bring out a search engine, kicking Google in the teeth.
 
Let's look at this. This is not the À la carte option that everyone is thinking. This is the EXACT same thing as cable. You are paying for tiers, just like you do now with your cable (basic, advanced, or premium). So, really-- this isn't any different than cable or directTV, except you won't be able to record (NO HDD on AppleTV unit as of now).

What this SHOULD be is true À la carte.
Each channel is $2.00-$3.00/month, no minimums, packages only by channel (ESPN package, Starz Package, etc)
No contracts, pay monthly for what you want.
No "tiers"
No "ads"

This will give me my ESPN, HBO, Showtime, AMC, A&E, and Discovery for $12-$18.00 a month compared to $80-100+ via DirecTV/Cable.

HBO will cost you $15 per month by itself (see HBO Now). If there was a true a la carte system, ESPN would charge $15+ for it. They charge over $5 as it stands right now and that is a discount rate for the fact it's lumped in with a hundred other channels in the cable/satellite packages.
 
Seriously couldn't care less if it's 4K or not.

Also, most people want the ability to buy individual channels and not these crap packages where 90% is wasted.

I have about 8 shows on 3 channels that I watch, but until then torrenting or watching online is more efficient and convenient.
 
One day I'll be able to watch Apple TV in my Apple car in my Apple suit on my way to my Apple plane.

Hello China.
 
What Apple TV urgently needs is the 4K support

LOL, 4K is still well under 15% market penetration. And many (probably even most) of those people didn't demand 4K, they just got a new tv and it happened to be 4K because that's what they are now. Add in the lack of 4K content and it adds up to something that is hardly an "urgent" priority for Apple. Eventually, yes, but not now.
 
LOL, 4K is still well under 15% market penetration. And many (probably even most) of those people didn't demand 4K, they just got a new tv and it happened to be 4K because that's what they are now. Add in the lack of 4K content and it adds up to something that is hardly an "urgent" priority for Apple. Eventually, yes, but not now.

Agreed. I'd be happy with decent 1080P.
 
Let's look at this. This is not the À la carte option that everyone is thinking. This is the EXACT same thing as cable. You are paying for tiers, just like you do now with your cable (basic, advanced, or premium). So, really-- this isn't any different than cable or directTV, except you won't be able to record (NO HDD on AppleTV unit as of now).

What this SHOULD be is true À la carte.
Each channel is $2.00-$3.00/month, no minimums, packages only by channel (ESPN package, Starz Package, etc)
No contracts, pay monthly for what you want.
No "tiers"
No "ads"

This will give me my ESPN, HBO, Showtime, AMC, A&E, and Discovery for $12-$18.00 a month compared to $80-100+ via DirecTV/Cable.

Why are you arbitrarily capping channels at $3 a month? That has nothing to do with a la carte. Using your chosen channels and their carriage fees, (and ignoring the cost of equipment and internet that you're including in your $80-$100+ number), you're looking at about $35.00. And that's assuming the cable company is good making no money on those channels and giving you them at cost.
 
I'm all for breaking into the local monopoly that is Comcast where I live. But, I expect creative restructuring of how Comcast et al handle their bundling/tier plans to make this impractical. I need the internet more than the TV, and when it comes to Apple TV I need the Internet for the TV.
 
I'm not sure what the value proposition is versus going with a package supplied by a cable TV/Internet company.

If the idea is to cut the cord and move to a streaming-only viewing experience in order to save money, I'm not sure if this accomplishes that.

Right now, I subscribe to Hulu and Netflix to get out of paying a bill for cable or satellite TV. I have access to nearly all of the Apple TV channels, thanks to a friend's login.

All I'm really missing are the major networks and the only reason why I care is because I can't get the NFL or college games that don't air on ESPN.

If the price of an Apple television bundle costs closer to $40, I don't see how it's that much different from signing up for cable or satellite again.
 
Agreed. I'd be happy with decent 1080P.

A lot of "4K" screens have HORRIBLE quality. Resolution doesn't change the fact that many of these are terrible panels and even a low end 720P plasma (if anyone still makes them) will crush them in every meaningful ways. Actually, there is no real LCD/LED which has plasma quality so we are stuck with horrible quality until OLED prices go down and the longevity of those panels increase (especially for the blue color). Seemingly takes longer than it did for LCDs prices to go down.

The reason they stopped doing plasma is not quality, but production costs for manufacturers (their profit margins were too low). Anyone who has seen a top end plasma next to a top end LCD will pick the plasma EVERY TIME.
 
AppleTV needs better GUI/HW, not channels

This would be a killer device with the current content offerings, IF Apple would dramatically overhaul the GUI, start offering HomeKit apps and maybe an app store. Considering how the GUI hasn't changed much in a long time, they could have introduced some of this gradually- like the way they added the ability to hide/show channels. WTH Apple? Adding more channels will not make this a better experience- HBO Now or otherwise. Also, I'd like to add OS X/iOS notifications to AppleTV, or how about a clock so I don't lose track of the day while binge watching some new BBC show. How about a remote with more buttons - I hate running down the battery on my iOS devices. 4K? Really? Unless US internet service improves dramatically, I don't care- it will never look as good as Blu-ray does now.
 
A lot of "4K" screens have HORRIBLE quality. Resolution doesn't change the fact that many of these are terrible panels and even a low end 720P plasma (if anyone still makes them) will crush them in every meaningful ways. Actually, there is no real LCD/LED which has plasma quality so we are stuck with horrible quality until OLED prices go down and the longevity of those panels increase (especially for the blue color). Seemingly takes longer than it did for LCDs prices to go down.

The reason they stopped doing plasma is not quality, but production costs for manufacturers (their profit margins were too low). Anyone who has seen a top end plasma next to a top end LCD will pick the plasma EVERY TIME.

Agreed. Love my 1080p plasma and will be sure to hang on to it longer.
 
I'm not sure I would want this. I'll be honest and say that as a college student, my extremely basic cable is included in my apartment rent and my dad lets me access the family Netflix account. I'm either watching shows once they're on Netflix or waiting a week for new episodes to be free on the network website. My apartment complex also provides wifi access, so I literally pay nothing directly for any television media. My boyfriend and his roommate have cable from our regional cable company for Walking Dead, college basketball, and MLS soccer. For me, $30 is a lot for something I've learned to live without. I might consider that price if it also included Beats music or iTunes Match and increased iCloud storage. Give me one low fee for everything I want, and I might consider it, Apple. Even $15-20 a month for something akin to Netflix and Hulu Plus combined would be ok. Give me seasons of old shows and movies but also have recent episodes for current shows. Doesn't even have to be a live stream. No commercials would be great too.

It doesn't help that ISPs are so limited where I live. We have the local cable company (has gotten slower with time), AT&T U-Verse or DSL depending on what part of town you're in (U-Verse is usable but expensive), or a local fiber provider if you live in a very small area of town where this company had been able to negotiate deals with city government. Being less than an hour from Kansas City I keep hoping for Google Fiber, but city gov seems to want to go another direction. Basically my "cord cutting" option with this service would be to pay a high price for slow speeds or an even higher price for a usable streaming speed.
 
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