Michael Scrip
macrumors G3
It really boils down to ROI.
Is there return on investment doing a family of laptop/desktop processors?
They have to keep their performance equivalent to Intel or it will be considered a fools errand.
Exactly.
I have to wonder... does Apple want all Macs to have ARM chips? That's around 5 million a quarter. And they'd have to be damn sure that they can match (or beat) the already available Intel chips that work so well.
Or are they just considering ARM-based Macbooks? The 12" Macbook. Or some new "Air" lineup.
That would be a much smaller amount of chips... and they'd be much less demanding.
I could see ARM-based Macbooks, with LTE, and whatever this iOS/Mac app crossover thing is... before I can see Apple trying to replace the desktop i7 and Xeon CPUs from Intel.
Like you... I'm not saying Apple can't do it.
But it's a HUGE undertaking with plenty of risks.