Apple Plans to Have Streaming TV Service Ready to Launch by Mid-April

Discussion in ' News Discussion' started by MacRumors, Jan 28, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is aiming to have its video streaming service ready for launch in mid-April, reports The Information. The tidbit about Apple's service was shared in a wider piece on Amazon's plans for Amazon Prime Video.

    According to the report, Apple has been telling entertainment companies who will have content available through the service to be ready for a launch in mid-April. A release date is said to be planned within a few weeks of the mid-April launch target.


    A mid-April launch is in line with previous rumors that have suggested Apple's streaming service could launch early in 2019. The service is believed to feature Apple's own content along with content from third-party companies like HBO and STARZ.

    Apple is planning to make the service available through its existing TV app, and at least some of Apple's own content will be provided to Apple users for free.

    While the service is said to be launching in the United States first, Apple has ambitious plans to expand it to more than 100 countries during 2019.

    Apple has over two dozen original TV shows in the works, many of which have entered the casting phase and are likely close to being filmed, if filming has not already started. Apple has also signed deals for multiple movies and has brought on well-known TV producers like Jason Katims and Justin Lin for exclusive TV shows and movies.

    Content runs the gamut from dramas and comedies to children's shows and science fiction. A full list of the projects that Apple has in the works is available in the original content section of our Apple TV roundup.

    Article Link: Apple Plans to Have Streaming TV Service Ready to Launch by Mid-April
  2. ButteryScrollin macrumors 6502a

    Jul 29, 2014
    March 27th Apple event for this and the News subscriptions and some new hardware (iPads, AirPods)
  3. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    Someone wants positive news for the next quarterly report.
  4. AngerDanger macrumors 68040


    Dec 9, 2008
    It's great that Apple is planning on throwing its hat in the streaming service ring, but if I try to watch the same TV show twice on one Apple TV, is there a chance that a software bug could result in me being able to hear the actual production of said TV show even if the producers haven't accepted my request to attend the filming?
  5. julesme macrumors regular

    Oct 14, 2016
    San Jose
    It's a no brainer for Apple to try out streaming TV. Maybe it works, maybe it doesn't (odds are against it working), but throw a few billion $$$ at it and see what happens. If it succeeds, it supports iOS ecosystem. If not, move on to the next idea...
  6. MrMetro macrumors newbie

    Sep 13, 2009
  7. DocMultimedia macrumors 6502


    Sep 8, 2012
    Charlottesville, VA
    Hmmm...will this be ready when my AirPower ships?
  8. TVreporter macrumors 6502


    Mar 11, 2012
    Near Toronto
    Couldn’t they just buy Netflix instead?

    Is this what Steve meant when he said “I finally cracked it!” ?
  9. dominiongamma macrumors 65816

    Oct 19, 2014
    Tempe, Arizona
    People would leave Netflix if Apple owned it because a lot of android users despise Apple
  10. bpeeps macrumors 68030


    May 6, 2011
    Bookmarking this because you’re probably right.
    --- Post Merged, Jan 28, 2019 ---
    This is a bad joke.
  11. sinsin07 macrumors 68040

    Mar 28, 2009
    Enough with the "Can't they just by Netflix?"
    We can't ask him so maybe it's time to move on from that question.
  12. 2010mini macrumors 68040

    Jun 19, 2013
    Don’t rush this Apple. Good content requires time to make.
  13. pier macrumors 6502a


    Feb 7, 2009
    Mid April huh? That's when Game of Thrones starts its final season.

    I'm glad because the HBO app is pure crap... but will Apple start developing an app for Android TV and/or smart TVs?

    If people have to buy an Apple TV dongle to use the service it will fail miserably.

    (Apple Music is on Android)
  14. redpandadev macrumors regular

    Jun 3, 2014
    If it's another on-demand style content provider like Netflix, Hulu, Amazon Prime Video it has a very high likelihood of failing. This is an industry model that is already quite mature with large customer bases and massive content deals in place. There isn't a lot of room for a new player here. I doubt that people are going to be willing to pay what Apple will charge for the content that they will bring to the table. I doubt even more that people will be willing to switch from their current services. They'd need to target bringing the ENTIRE iTunes catalog of Movies and TV plus original content to streaming with a price no higher than about 14.99 to make anyone even think about it.

    On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.
  15. ipponrg macrumors 65816

    Oct 15, 2008
    You forgot luck too.
  16. tjleonard macrumors 6502a

    Jun 25, 2013
    In 2027, yes, yes it will be available.
  17. cardfan macrumors 68000

    Mar 23, 2012
    Apple isn’t doing live. It took google a long time to get locals nationwide. Apples offering will fail to break even much less ever make a profit unless it evolves to something else which is unlikely.
  18. QCassidy352 macrumors G4


    Mar 20, 2003
    Bay Area
    Who's asking for this? Seriously, who? I'm a big Apple fan and firmly in their ecosystem, but with Netflix, Prime, Hulu, HBO, YouTube, Disney (soon) and all the rest, do we really need another one? What void are they filling that's not already adequately covered ten times over?
  19. lsutigerfan1976 macrumors 68020

    Sep 14, 2012
    How many times have we heard this before? If you believe this, i have some property in Mar-a-Lago I would like to sell you...
  20. BigJohno macrumors 65816

    Jan 1, 2007
    San Francisco
    Ready in mid April, launching by fall..... fall comes no mention. Spring 2020 no mention.... The new Apple
  21. TheShadowKnows! macrumors 6502a


    Sep 30, 2014
    National Capital Region
    I just want 5G to my home, to cut off, completely, the regional CATV duopology. (Welcome T-Mobile to disrupt.)
    Then, only then, let Apple open up their iTunes movie and shows archive for one single, yearly fee. (Everything and anything you can eat, iTunes Family Plan.)

    I know, wishful thinking.
  22. DotCom2 macrumors 68040

    Feb 22, 2009
    Now THAT is a very good question!
  23. iSayuSay macrumors 68040


    Feb 6, 2011
    Even HomePod barely launched in 10 countries. Selection of films (especially tv series) are extremely limited outside the US.

    A bit skeptical about "launched in 100 countries during 2019" and I think it will be full of asterisks and limitations.
  24. Greymacuser macrumors 6502


    Jul 31, 2012
    And still no professional desktops.
    I guess they had just enough screws to get the streaming service ready.
  25. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Let’s hope they price this sensibly and also spread the service to other platforms...
    Also it’ll be a bit rubbish here in the UK as Sky and Now TV have the rights for the big shows.

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