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Mid April huh? That's when Game of Thrones starts its final season.

I'm glad because the HBO app is pure crap... but will Apple start developing an app for Android TV and/or smart TVs?

If people have to buy an Apple TV dongle to use the service it will fail miserably.

(Apple Music is on Android)

Isn’t that what was announced for new tv’s at CES?
 
Hard to say if Cook will still be the CEO by then.

I guess we'll know ALOT more at the Earnings Call tomorrow, & there is one major Wildcard NO ONE is talking about.

If Cook announces that AAPL is moving to Yearly Guidance, which I'd guess @ 50/50, then the stock will very-likely tank to below $100/share, & he will then probably be asked to step down.

You heard it ALL here first !
 
If it's another on-demand style content provider like Netflix, Hulu, Amazon Prime Video it has a very high likelihood of failing. This is an industry model that is already quite mature with large customer bases and massive content deals in place. There isn't a lot of room for a new player here. I doubt that people are going to be willing to pay what Apple will charge for the content that they will bring to the table. I doubt even more that people will be willing to switch from their current services. They'd need to target bringing the ENTIRE iTunes catalog of Movies and TV plus original content to streaming with a price no higher than about 14.99 to make anyone even think about it.

On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.
I’m personally willing to pay even 29.99 just for having the full iTunes catalog.... Netflix movies are crap
 
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Couldn’t they just buy Netflix instead?

...” ?

I enjoy Netflix. Why would you wish that on them

Got an Apple 4K TV and Nvidia Shield 4k, and the Nvidia is far more stable, especially the Prime app, the remote is far more useful, and it let's me play from an attached USB hard drive, etc. The cost of a really good soundbar and the Shield was less than an Apple 4K and Home Pods, too, and the soundbar lets me playback 3 devices instead of the Home Pods requiring me to stream through the Apple TV.

Hassle of Duh Apple Way just isn't worth it.
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And still no professional desktops.
I guess they had just enough screws to get the streaming service ready.


Maybe a real database desktop application that is cross platform transparent is next, too?

(Real database doesn't mean FormMaker Pro, either)
 
Can’t go wrong with more content. And at the current market, content is king. I think Disney, Netflix, and now Apple is thinking that with cable viewership declining; together they can make up the pool of content for the price of the average household’s cable bill.

They might fail, but I don’t see how more original content is bad for consumers.

Edit: notice also how Netflix has basically increased their original content vs leasing content. I see Apple concentrating on that also. In original content, Netflix has flooded it with some terrible movies/shows, also lots of foreign shows. So looking forward to a supplement service, hopefully competition means we can cancel and switch services for certain shows (hopping around).
 
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Who's asking for this? Seriously, who? I'm a big Apple fan and firmly in their ecosystem, but with Netflix, Prime, Hulu, HBO, YouTube, Disney (soon) and all the rest, do we really need another one? What void are they filling that's not already adequately covered ten times over?
Well Apple in launching it internationally not just for U.S.,Hulu and HBO are U.S. only,so in other countries there is still market for another service.
Also if they merge iTunes content into it,it’s gonna be worthwhile.
You could argue the same about Apple Music.
 
On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.

I will never understand why cable cutting, but signing up for a service that’s basically cable. Help me out on this. Is it solely for the sports, awards shows, and competition shows? Sorry, truly curious.
 
Let’s hope they price this sensibly and also spread the service to other platforms...
Also it’ll be a bit rubbish here in the UK as Sky and Now TV have the rights for the big shows.

It will be like everything Apple TV related in the UK, missing half of the features available in the US. Price will be the same though.
 
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That is like Apple should sign their own Artist for Apple Music. I still don't see how content fits into Apple's ecosystem.
 
AppleTV should support streaming on the menu screen. Whatever I am watching should continue to play in a smaller window when I go back to the menu screen to look for something else to watch.
 
It will be like everything Apple TV related in the UK, missing half of the features available in the US. Price will be the same though.

That’s true, I was going to pick a 4K Apple TV up in the Black Friday sales here in the UK, but NO WHERE discounted it, so I got an Nvidia Shield TV instead with around £40 knowcked off on Amazon!
So I agree with your statement, they don’t seem to get that to compete in the market, they have got to either offer the service in different platforms, or price their own kit to compete.

Let’s hope Apple see sense and do that.
 
Oh yay. Another streaming service that'll add nothing other than further fragmentation of the market.

Sometimes I'd love to just lock the CEOs of all the big tech and content companies in a room, without food or water; and they're not getting out until they agree on one open format, one open streaming and download service, and let them compete on quality not lock-in.
 
Competitor are already streaming in all devices including smartTV's. Makes me wonder if Apple would do the same if not this is not gonna do good for them.
 
Who's asking for this? Seriously, who? I'm a big Apple fan and firmly in their ecosystem, but with Netflix, Prime, Hulu, HBO, YouTube, Disney (soon) and all the rest, do we really need another one? What void are they filling that's not already adequately covered ten times over?

I guess it depends on what the content is. All of what you mentioned have their own specific content, so if one likes specific shows or movies, they'll use that service. Another option with good content that may potentially be free for iOS users is a win in my eyes.
 
Any predictions on cost? Will it compete with Netflix on price?
My guess is that the video streaming service will initially be offered free. As of the moment, the service will launch with like what? 5-10 shows, each maxing out at one season? Hard to see people shelling cash out for that.
 
I'm not confident this will be a success. The market is fragmenting more and more by the day. I haven't seen anything Apple will be offering to set it apart besides some original content. But every service has original content. What is it about their service that will set it apart and make it worthwhile to subscribe? If there isn't anything, then this will fail.
 
On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.

Honestly that's the only thing that would really make me interested in this. I really have no interest in paying for yet another streaming service (I have DirecTV Now and Hulu and Netflix at the moment). If they want to compete with the streaming live TV services then I'm all for it.
 
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I'm not confident this will be a success. The market is fragmenting more and more by the day. I haven't seen anything Apple will be offering to set it apart besides some original content. But every service has original content. What is it about their service that will set it apart and make it worthwhile to subscribe? If there isn't anything, then this will fail.

It’s worth noting that streaming services such as Spotify and Netflix still aren’t profitable.

People should be more worried about Netflix running out of cash than Apple losing the plot with their streaming service.
 
Couldn’t they just buy Netflix instead?

Is this what Steve meant when he said “I finally cracked it!” ?
At current valuation, Netflix is $150B and would require at least $200B for shareholders to think about taking the offer.

Netflix trades at 100X earnings and is burning cash at an alarming rate.

If I were going to go to acquire a media company, it’d be Disney. They actually make money and have tons of original content. And parks. And studios. And consumer products. And a worldwide brand.

Disney Shareholders would probably want $300B to even think about selling. I know I would.
 
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