I never understood why everyone was convinced Apple silicon would be cheaper. You now have all of that development cost spread out on significantly fewer machines…
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Apple Plans to Obscure MacBook Pro Notch With Wallpaper in Marketing Images
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Let me be clear. They do that, my employer cuts us off from Apple products. Simple as that. It would be insane.
Budgeting requires predictability.
Oh yeah they can add another $100 for those higher end laptops or scale AppleCare based off of your configuration. So more money spent more on AppleCare. Also add $50 to $200 on RAM/GPU upgrades etc, especially on future machines, pretending chip shortage will last indefinitely (and it might will).
That would be something that makes sense for every single other Company but not necessarily true for apple.
Fortunately some people inside apple are sane people So far.
Forum members and YouTubers are very few. I think $1000 is possible but not likely. If they hike it, it'll be mostly cause of broader inflation in the market, and I would expect 20% at most.
Now, if a stimulus check happens to come out about the same time, they can do whatever they want
The rumours were true: Apple has hidden the notch on every single marketing image for the new MBPs on their website save for one, with the result that every application shown on the pictures lacks the menu bar.
When I was watching the keynote, I actually said out loud, "OMG there is a notch."
When I was watching, I said, "Wow, there IS a notch." Disbelief.
Every single shot in the pro apps filmstrip shows the notch and any non full screen app pics show the notch. The icon for the new MacBook Pro shows the notch. Sure, they are really hiding it.
Only $200 more, which was in the expected range. Applecare+ is $279 flat for the 14” and $400 flat for the 16” across all available configurations. I assume it was the same/similar price for the older intel models.
What I mean is they could change it to scale with how much money you spend on your computers.
But they don’t. Whether it’s the base model or maxed out config with 8TB/64gb RAM, applecare+ is consistently the same price. Warranty price usually depends on the device itself, not the internal configurations, yes?
They added a couple of pictures since my post. The pro apps filmstrip for instance wasn't there initially.
I would not call backstopping "the most fundamental design aspect of the Mac," unless I was attempting to disingenuously justify irrational outrage.
As for how to solve it, I can think of a few ways, but you will be able to see for yourself in just about a week. If it is intolerable, Linux or Windows will have to solve your problems. For my use, the center of the menubar is open, so having a notch in the middle is fine.
Also worth noting is that the display shrinks to normal unnotched size when in fullscreen mode.
The development cost was probably...well, not NOTHING, but not very much. Remember, this SOC is basically a modified A14. 90% or more of the chip development cost was paid for by the iPhone group. So if you told me that they spent $50 million to develop the M1 Pro & Max variation of the A14, I'd be a little surprised. The CPU cost difference is probably $200-300 per machine to Apple. If my numbers are in the ballpark, that's 200,000 MacBooks.
I honestly don't know what I'm going to do. I'm a writer, so the keyboard is an absolute must. I also use Pages. So I'm sort of in a bind here.
Have you tried the ones on the M1MBA/MBP? And I would expect that next week they will have the new models in store to test out…
It is literally the one unique IP innovation the Mac / Lisa brought to the GUI, and Apple has defended it so litigiously that no other OS vendor, or opensource project has tried to use it.
Seriously, go look up Apple shills like Gruber, dilger etc from years past and you'll find no end of advocacy pieces on why the backstopped menubar is a fundamental advantage of MacOS over Windows etc.
If I were going to buy a laptop, I'm definitely in Surface Pro 8 / Brydge mindset right now.
And does the mouse pointer stop at the top of the "virtual" screen?
I have not. The last keyboard I tried out was the one they shipped with their '19 models, I believe. Tapped on those nearly-depressless keys and was like... no way lol. I need them to have a little more bounce and depth than that.
so it turns out it's 32 gpu cores. that I believe. 32 cpu cores.... frankly, I don't think most apps would benefit from that.
Most apps spend more time waiting on you than the other way around, so this is probably true (and as it should be: humans are more important than computers).
GPU cores doing CPU tasks so the CPU doesn't have to makes sense, but the CPU doing it in the first place doesn't? Because that is what all the "GPU rendering" and "GPU accelerated" means
Most Apple apps can leverage the extra cores of whatever as needed. Mostly this will be things that 'render' or 'compress' or 'encode.' 1 core is plenty for web surfing and watching videos.
I think on apple silicon, H.264 video encoding actually happens in its own discete hardware anyway, (and now ProRes). GPU tasks are essentially single-instruction multiple-data. Since graphics data is often massively parallel, thousands of pixels being operated on simultaneously with the same instruction, that works, and can be expanded. However, CPU-like instructions tend to be single-instruction, single-data. The kinds of things that get split out into multiple CPU threads are "static", meaning, they are usually not split out by how much data you have, but instead the kind of thing being done to the data. it's hard to imagine more than 3 or 4 things to do at a time. On occasion, I've written some code that breaks a document to be displayed on the screen down into individual cells, and it draws each cell on a separate thread, which gets executed on a CPU because it's procedural vector drawing code, not raster overlay effects which would run on the gpu. But even then it's only 5 or 8 cells on the screen, and that is a very specialized case. Most apps just don't have use for 32 things for a CPU to do simultaneously that are seriously useful to the user and need to be done that fast. There are apps that could, but.... it's just not many of them...
Excellent point.
In fact the reality is the M1 was only able to exist from a business perspective BECAUSE of all the willing consumers willing to pay the Apple Tax. Apple is in a unique situation where their margins are wide enough they could "risk" an investment of this type. Even for Apple it probably took years of carefully analyzing the situation to make sure it was a sound business decision.
Literally very few companies (if any) could do what Apple is doing. On one hand it proves what a large margin Apple has, on the other hand it is a huge development for humankind?