Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
we could see the functionality introduced in an iOS 26.4 update sometime in March or April 2026

Pigs could also be born with wings and be accomplished flyers by March or April of 2026. I won’t hold my breath.

They are promising again and giving themselves no room for error. If these features don’t both ship and work well by the end of April of 2026 then some C-Level executives must be fired. Period. End of discussion.

That none of them were already given this years fiasco means that if they repeat it again next year, Tim’s seat should be starting to feel warm. The buck stops with him, and his response to it was shuffling the deck. It better work…
 
Apple should go back to having the execs demo major new features live, on stage, at WWDC.

Anything half-baked would be dropped in rehearsal, if not earlier. Product teams would be kept honest and marketing would be forced onto the same page. Steve knew what he was doing with his live demos.
 
  • Like
Reactions: johnsawyercjs
They need to stop putting any dates at all on this.
Don't mention what year or season or anything.

"Within Apple, the original goal was to have the Siri features ready in the fall of 2024, alongside the new iPhone.

The target then shifted to spring 2025. The company had privately expected a rollout as part of iOS 18.4, before moving the target again to May with iOS 18.5.

By March, the company postponed the features indefinitely, saying at the time they wouldn’t arrive until sometime in the coming year. The delays stemmed from engineering snags that kept the technology from working properly a third of the time, Bloomberg News reported earlier this year.

This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year,” he said at the beginning of the roughly 90-minute presentation.

Federighi and other executives also sought to downplay the company’s struggles in AI, saying that the postponed Siri features were just a part of a broader push and that success in AI will be determined over the next several years."
I guess they should put you in charge.
 
  • Haha
Reactions: wbeasley
Apple promising anything in AI should be taken with a salt of grain! Gurman's reporting is about as accurate as nostradamus when it comes to the world ending!
 
  • Like
Reactions: wbeasley
Wondering why google or samsung havent done a bit of a 'hi i'm a mac and i'm a pc' style advert on AI yet.
 
  • Like
Reactions: arkitect
2-3 years late. Missed the boat. Tim Apple needs to take a single digit percent of their cash account and buy OpenAI and just be done with it.
 
  • Like
Reactions: TwoBytes
Smoke and mirrors marketing as perfected by the company that can sell anything at premium prices to the “faithful”. It’s fascinating to witness.
 
  • Like
  • Love
Reactions: Truben and arkitect
I don’t understand why it takes so long for the biggest tech company in the world to release something like this when everyone else would do it quicker
 
  • Like
Reactions: zenmacx
I've got an appointment at the hospital on July 3rd for an ultrasound. I asked Siri to add it to my calendar. It couldn't understand a s#!+! But when I asked Gemini, it did understand without any problems though I coughed in between. As it doesn't have access to my calendar it said sorry. So, Siri is imbecile than they showed in ads 10 years ago!
 
  • Like
Reactions: zenmacx
Tim Cook: Apple Intelligence set to debut fully in iPhone 18 but please 🙏 continue to buy iPhone 17 for our shareholders.
 
  • Like
Reactions: zenmacx
They need to stop putting any dates at all on this.
Don't mention what year or season or anything.

"Within Apple, the original goal was to have the Siri features ready in the fall of 2024, alongside the new iPhone.

The target then shifted to spring 2025. The company had privately expected a rollout as part of iOS 18.4, before moving the target again to May with iOS 18.5.

By March, the company postponed the features indefinitely, saying at the time they wouldn’t arrive until sometime in the coming year. The delays stemmed from engineering snags that kept the technology from working properly a third of the time, Bloomberg News reported earlier this year.

This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year,” he said at the beginning of the roughly 90-minute presentation.

Federighi and other executives also sought to downplay the company’s struggles in AI, saying that the postponed Siri features were just a part of a broader push and that success in AI will be determined over the next several years."
Marketing, sales, shareholders…… need-a-date!
 
  • Like
Reactions: turbineseaplane
It's never gonna release, and I feel for their dev team, I do. There's no doubt it works, but generative AI as we know it will not get them there. They cannot put enough guardrails on it. It'll get too much stuff wrong. And if it messes up one cal invite generation or one alarm setting, people will immediately never trust it again. They basically have until next spring to invent a new type of ai model haha.
Im on this boat too. I don’t think they will release it.
 
I'm just curious, did you upgrade from the 15 Pro? Because those were getting the Apple Intelligence features too.
I
Agreed, but Apple was doing lots of advertising "Get Iphone 16 Pro for Apple Intelligence". You can't let the marketing department do this, then not deliver. I worked in software for part of my career, so I know things can happen. But Apple can't let their Marketing department over promise.

Develop it, then advertise it, AFTER you know you actually got it...
No, god no. The system Combs, Sales and Engineering are the two pillars of the conjoined triangles of success.

Engineering and Sales must work together to decide what to built. Who knows better what the customers need than the people who actually deal with the customers every single day?

Sales did their part, engineering didn’t. Why?
 
Siri sucks but this whole AI delay let's Apple off the hook in at least trying to make Siri better with its existing AI architecture until they can cross the gap to the new model. Why can't they do both - improve siri but also work on siri ai - isn't that a misnomer since siri is an ai of sorts already? Also - when they had a come to Jesus moment in April and miraculously no one got fired - I am surprised that the extra resources they threw into development did not give them confidence to provide a sooner date that they would know they can nail. 2026 means skip the 17 model. No compelling reason now to get it unless your prior phone is really old. I also wonder that once they fix AI if they can give older ipads the new windows features then maybe with AI they won't play the same game to limit the feature to the brand new iphones 16 and 17. I know they will limit the feature to drive sales. Meanwhile Alexa is killing it. The siri voice is forever tarnished - that poor voice will never want to be heard from in the future by most users.
 
Maybe Apple can use the idea for a sitcom on Apple TV :).
A swinging pan to closeup shot of Tim's face where he let's out an exasperated "Oy" as the punchline to every mishap he has to experience or deal with as CEO. I would actually open the Apple Plus app to watch that.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.