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I’m one of the employees. There’s 250-300 of us. Thirty days notice, then busted back to phone support. I have 9 years with apple and most of it has been here in social media support. Most of my team is the same as me. Even the “newbies” are 3-4 years deep in this group.

We’re furious and worried as hell. Those who wish to stay start “phone training” in about a month…. Where we all started and busted our butts to leave. A handful are staying, everyone I’ve spoken to seem to be polishing up the resume.
This is a sad af time. As a fellow SR person who just got dumped on, hope you find something better than this. They've been telegraphing this for a year or more and explains why the entire thing has been a sewer lately. I hope the person who "ran" your post meeting breakout room was at least able to try to pretend to be respectful or interested. The lady who ran mine was looking at her phone and had nothing to say but "uh." Absolute trash.
 
I think the Apple Support Community should just go away altogether. So many people think they are talking to actual Apple employees. Not sure if I've ever even found solutions to my issues over there in the past. There are also things like this, where the "Best Answer" is just flat out wrong and never corrected.
Yeah, it's mostly garbage over there. A lot of inept and/or angry self-appointed gatekeepers and a lot of lazy general purpose copy and paste troubleshooting steps. I stopped using it years ago, and get much better answers here, or sometimes at StackExchange or Reddit.
 
I guess Tim Apple saw the Excel Numbers spreadsheet of the costs and thought "online customer support? In this economy?! 😤"
It looks like they are determined to make the Apple Support app the only way to get tech support. I get this. Apple, like many companies, is driven by numbers and statistics. If they can centralize support into one place then doing numerics will be much easier. It could be that simple. Most of the people who were doing the other services will get new jobs, according to the article. So it's not strictly budget.
 
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Thank you. Fortunately, most of us OGs there are older and we have quite a lot of experience, so I feel sure we'll be able to arrange other employment. Just hurts to be so proud to work here and then see this huge "lol no just kidding, you're expendable" thing happen. We understand if the group is not profitable and has to go, but to not recognize the talent in the group and just brush us away like a buzzing fly sucks.
I understand what you're going through. I was a biomedical engineering tech for 18 years when my hospital decided to fire my director and merge us into the Engineering department.($60K saved) Then they outsourced us to another hospital (Administration said to us literally "You don't work for us anymore. You work for these people" and they walked out.) The other hospital was dicking around with the books and my old hospital fired them...which meant my position evaporated. So after 28 years at the same place I was out on the street with 10 weeks pay and healthcare. I didn't let the door hit me on the ass on the way out. :)

Best of luck. Maybe an IT department. They need troubleshooters.
 
Good: Axing X and YouTube.

Dumb: “the paid Community Specialist role will be eliminated for the Apple Support Community, an online discussion forum where customers can receive help.”
 
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I don't think I've ever used Twitter for customer support with Apple since I have r/Apple and here for simple issues along with just Apple in general having great support thru the main resources from them directly. Having said that, that was one of the best uses of Twitter and it's helped a lot over the years. Just had an issue resolved by Riot Games, had to fix something in my account and my tickets were going into a black hole, tweeted em and had it fixed by the next day. Sucks to see em get rid of options but at least they'e no slouch in customer service regardless, still confident in their ability to resolve issues fast despite this decision.
 
Never made sense to me. 100% of my DMs with Apple support over X resulted in doing basic troubleshooting steps and then Apple support telling me to go to the support website for further help. And the website chat ended up asking me to do the same exact troubleshooting steps.

This.

Also, the Apple Support Community these days is full of people who do similar: obvious beginner level troubleshooting. Rarely, if ever, scope for deep-dives, support for advanced users, or opportunity to discuss fundamental issues that can’t be solved with standard troubleshooting.
 
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What's Twitter/X .. oh yeah.. I forget that still exists..though a billionaire tried to destroy it by spending his daddies diamond money.. that he got from stealing the board seat from a company that he doesn't do anything in but push people to exhaustion to make him richer..
 


Apple is planning to eliminate social media support advisor roles across Twitter, YouTube, and the Apple Support Community website starting later this year, according to multiple sources familiar with the matter. When this change takes effect, customers will no longer be able to receive support from an Apple employee on these platforms.

Apple-Support-App-General-Feature.jpg


Starting October 1, the @AppleSupport account on Twitter will no longer provide human replies to customers who send direct messages, one of the sources said. Instead, the source indicated that customers who message the account will receive an automated reply outlining other ways that they can contact Apple to receive assistance.

In addition, the sources said Apple will no longer provide technical assistance to customers in the comments section of YouTube videos uploaded to the Apple Support channel, and the paid Community Specialist role will be eliminated for the Apple Support Community, an online discussion forum where customers can receive help.

Apple is offering hundreds of affected employees the opportunity to transition to a phone-based support role in the company, but some advisors are unable to or unwilling to make the switch, the sources said. Apple is not allowing employees to switch to another chat-based support role in the company unless medically necessary, which has caused anger and frustration for some members of the social media team, one of the sources said.

Employees will receive training to provide phone support, and the transition is expected to be completed by November, one source said. They added that those who do not wish to work on the phones were told they would need to explore work outside of Apple.

Apple has offered customer support on Twitter since 2016. Last year, the social media platform was controversially acquired by billionaire Elon Musk, and it has since been renamed to X. In a meeting with employees this week, the sources said Apple justified its plans by explaining that many customers prefer phone-based support.

Apple did not immediately respond to our requests for comment. This story will be updated if Apple provides any information.

Article Link: Apple Plans to Stop Providing Customer Support on Twitter and YouTube
Chat based support is useless, good move by Apple 👏
 
I’m one of the employees. There’s 250-300 of us. Thirty days notice, then busted back to phone support. I have 9 years with apple and most of it has been here in social media support. Most of my team is the same as me. Even the “newbies” are 3-4 years deep in this group.

We’re furious and worried as hell. Those who wish to stay start “phone training” in about a month…. Where we all started and busted our butts to leave. A handful are staying, everyone I’ve spoken to seem to be polishing up the resume.
Time to learn a new skill....talking to people or leave 😊
 
Time to learn a new skill....talking to people or leave 😊
The post you responded to literally said the phones were where most of them started. Phone support is commonly entry level. So 1.) why would this be considered a new skill if it’s the job they started with, and 2.) what’s with the smiley face after telling them to return to a crappy entry level position “or leave”?
 
Time to learn a new skill....talking to people or leave 😊
You clearly missed the part where they said they started off in phone support and worked their way up to social media support. They said it typically takes 3-4 years ANSWERING CALLS before someone can earn that sort of promotion. Which makes this a downgrade for those who worked hard and stayed committed all those years.
 
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