Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
They should stop giving Twitter ad dollars too.
They got a deal on those ads. They are now paying less than 33% of what they used to. Once that deal dries up then Elon will have to renew the offer or lose his top ad buyers.
 
I guess Tim Apple saw the Excel Numbers spreadsheet of the costs and thought "online customer support? In this economy?! 😤"
Who's "Tim Apple"? Seems like a dis every time you type that. Did he hurt you? Flip you off in traffic one day ten years ago?

Yes, your insult is what I'm responding to...not what you're thinking about. Because whether it's your intention or not, you distract the reader from your point everytime you call him that name.
 
Last edited by a moderator:
the only thing Apple has done on their support communities is whitewash truthful comments.
Hope that's going away too.
 
I believe this is a control thing. Tim Cook doesn't have the same level of control to prevent criticism of Apple.
That's just my humble opinion. In Apple Discussions, many times a problem is never solved, and someone magically says, "It solved my problem" when my or someone else unsolved complaint within the same discussion was removed for "unkown reasons", a specious answer always. Just saying. I know I've seen it.
 
  • Like
Reactions: lindros2
I'm surprised they're even offering the opportunity to move to chat for employees with a medical need.

When they pulled this with someone I know a couple of years back, they stonewalled until disability ran out, then pretended they did their best to accommodate.
 


Apple is planning to eliminate social media support advisor roles across Twitter, YouTube, and the Apple Support Community website starting later this year, according to multiple sources familiar with the matter. When this change takes effect, customers will no longer be able to receive support from an Apple employee on these platforms.

Apple-Support-App-General-Feature.jpg


Starting October 1, the @AppleSupport account on Twitter will no longer provide human replies to customers who send direct messages, one of the sources said. Instead, the source indicated that customers who message the account will receive an automated reply outlining other ways that they can contact Apple to receive assistance.

In addition, the sources said Apple will no longer provide technical assistance to customers in the comments section of YouTube videos uploaded to the Apple Support channel, and the paid Community Specialist role will be eliminated for the Apple Support Community, an online discussion forum where customers can receive help.

Apple is offering hundreds of affected employees the opportunity to transition to a phone-based support role in the company, but some advisors are unable to or unwilling to make the switch, the sources said. Apple is not allowing employees to switch to another chat-based support role in the company unless medically necessary, which has caused anger and frustration for some members of the social media team, one of the sources said.

Employees will receive training to provide phone support, and the transition is expected to be completed by November, one source said. They added that those who do not wish to work on the phones were told they would need to explore work outside of Apple.

Apple has offered customer support on Twitter since 2016. Last year, the social media platform was controversially acquired by billionaire Elon Musk, and it has since been renamed to X. In a meeting with employees this week, the sources said Apple justified its plans by explaining that many customers prefer phone-based support.

Apple did not immediately respond to our requests for comment. This story will be updated if Apple provides any information.

Article Link: Apple Plans to Stop Providing Customer Support on Twitter and YouTube
A few pennies more for the profits. The only reason Apple really does anything.
 
  • Like
Reactions: Revaya
The world of FREE Tech support is going away.

Next future macOS upgrades every year won't be free anymore.

I can see Microsoft doing the same.

Giving away Windows OS every year must really hurt the bottom line.
 
While we are at it, why not Apple just shutting down all customer support person and transition into 100% AI-based autoreply? I mean, most of the time their assistance involves either nuking everything or not doing anything at all. PayPal has no human support anymore. Apple can do the same no problem.
It’s not like Apple care about customer anyhow.
 
  • Like
Reactions: Revaya
The world of FREE Tech support is going away.

I don't think free tech support will be going away but it will start to become more and more AI generated.



Next future macOS upgrades every year won't be free anymore.

Anything is possible but I would be surprised to see Apple start charging (again) for macOS upgrades each year.



I can see Microsoft doing the same.

Giving away Windows OS every year must really hurt the bottom line.

While upgrading to current Windows 11 may be "free" on many/most Windows 10 computers, Windows 11 is generally not given away. Windows 11 Home Edition is $139 retail and Windows 11 Pro is $199 retail. Also, a large portion of Windows licenses are sold to (again, not given away) computer OEMs who sell them as part of new PCs.
 
I can understand pulling out of 3rd party platform support but not offering support on your own forums seems like a bad idea. They might as well shut down their forums as well if nobody is going to be watching.
 
  • Like
Reactions: Tagbert
For me the bigger story is cutting employees from doing support on the forums. That sounds like a bad idea for me. And clumsy, insensitive handling by Apple to not let those folks do chat support.
 
  • Like
Reactions: Tagbert
I’m one of the employees. There’s 250-300 of us. Thirty days notice, then busted back to phone support. I have 9 years with apple and most of it has been here in social media support. Most of my team is the same as me. Even the “newbies” are 3-4 years deep in this group.

We’re furious and worried as hell. Those who wish to stay start “phone training” in about a month…. Where we all started and busted our butts to leave. A handful are staying, everyone I’ve spoken to seem to be polishing up the resume.

May I ask: what is the problem with working phone support?
 
Apple usually drops support on things, when they are coming with their own product of that category.

There were rumors in the past that Apple is working on their own Social Media.

Could this be part of it? I will not be surprised.

Apple has dabbled in social media before. It never ends well, so I’d be surprised if they tried it again.
 
  • Like
Reactions: WarmWinterHat
Very good. Its all about social skills. Apple knows customers love connecting with an actual live person. With all this rush to chat bots and all that non-sense, its nice to see a company actually put meaning to support.

I agree with this. I had a problem where iCloud stopped syncing. Jammed up solid. The chap on phone support was a complete star and very patient (certainly more than I was) especially as I can’t speak clearly. Problem got fixed eventually.
 
I don't understand who are these people who prefer calling in, while the solutions are probably more suited to one's issue, the wait and having to explain your predicament to every new agent you're put in contact with are a definite downside - not to mention business hours are not always compatible with one's schedule/availability.

Online support, should it be made actually useful and efficient, would be a more practical channel for customer support in my view - if it's only used to re-direct customers to the web site or to a call center, then of course it's pointless and a waste of resources.
Boomers.
 
1) eliminate online customer support positions which could then
2) get people to go into an Apple Store to see someone at Genius Bar
3) maybe they'll buy something on the way out
4) profit!
I would not put it pass Apple that this is the underlying reason why online support across different platforms is being stopped because Apple want more people going into Apple stores to go to the Genius bar which will no doubt have those going in looking around the store to see what might tempt them to purchase something, like what new stuff is available, see if there are any price reductions, stuff like that.
 
Any Apple source is the last place I ever go for ”support”. Forums like this are always a better place because the odds are someone else out there has the same problem and there are much smarter people who love to help others and find every issue a challenge to solve.

Thanks for your help and support all these years, MacRumors community. I love you all.
 
Meh, it feels like their support is mostly sweeping known issues under the rug, the even delete the helpful answers on their own forums.
 
They added that those who do not wish to work on the phones were told they would need to explore work outside of Apple.

I’m one of the employees. There’s 250-300 of us.

This is a sad af time. As a fellow SR person who just got dumped on, hope you find something better than this.
”Oh hi there Jim! let’s sit down, here’s the situation… so… you are not fired, really, ok? Uhm, it’s just that the job it’s not there anymore, it… packed its bags and left, ok?”

I feel ya all, what I think is happening there, industry-wide, is that due to the economic landscape everybody everywhere is laying off staff… and doing so even increases stock prices so there’s double the incentive to do it.

I would suggest, polish your résumé but from the comfort of at least having the phone service desk job, play your cards, don’t even hint that you don’t want it (if you don’t, wasn’t clear, don’t clarify it here either)… companies aren’t being neither loyal nor straight faced with you, so you don’t need to be.

Good luck to you all and your team.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.