MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,171
15,971



Apple CEO Tim Cook today announced on Twitter that Apple is making a substantial donation that includes medical supplies to Protezione Civile in Italy, with the funds set to help first responders, medical personnel, and volunteers working to combat the spread of the coronavirus in the country.

italyapplestore.jpg

Apple last week said that it has made multiple donations to the global COVID-19 response to help treat the sick and lessen the economic and community impacts of the pandemic. Apple has so far donated $15 million worldwide.

The company is also matching all employee donations two-to-one to support COVID-19 response efforts locally, nationally, and internationally.


In a tweet yesterday, Cook also said Apple was supporting Silicon Valley Strong, a new Bay Area initiative to help those harmed by the coronavirus outbreak. Donated funds are used to help senior citizens, disadvantaged kids, and people struggling from food insecurity.

In an announcement sent out last week, Cook said that Apple is indebted to first responders, doctors, researchers, public health experts, and public servants globally working to stop the spread of the virus.
There is no mistaking the challenge of this moment. The entire Apple family is indebted to the heroic first responders, doctors, nurses, researchers, public health experts and public servants globally who have given every ounce of their spirit to help the world meet this moment. We do not yet know with certainty when the greatest risk will be behind us.

And yet I have been inspired by the humanity and determination I have seen from all corners of our global community. As President Lincoln said in a time of great adversity: "The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew, and act anew."

That's always how Apple has chosen to meet big challenges. And it's how we'll rise to meet this one, too.
At the current time, Apple has shut down all of its stores around the world outside of Greater China, where the infection seems to have abated for the most part. Apple employees able to do so are working from home, and those who cannot are still receiving their pay from Apple.

Article Link: Apple Pledges Substantial Donation With Medical Supplies to Italy's First Responders and Medical Personnel
 
  • Love
Reactions: Stars&Stripes

recoil80

macrumors 68040
Jul 16, 2014
3,110
2,752
Thank you Apple!

We are in dire straits, yesterday the army had to transfer coffins from one region to another because the crematoriums can't keep up, too many deaths. Hospitals in northern Italy are full of people, a new one is been built in a former fair pavilion. That's how bad it is. We really appreciate any help coming from foreign countries, even China is sending doctors and equipments to help.
 
Comment

GForensic

macrumors newbie
Jul 18, 2013
26
23
That’s significant, even for Apple
15 billio...oh, wait

Have to agree with others here....very shameful....very shameful indeed. Apple may do some questionable things once and a while but one thing they are is tremendously great at helping others in time of need. And this is one of those times. And yes, I am an Apple user but this story is about Apple as humanitarians and not just business people. Well done Apple....well done.
 
Comment

bornmann

macrumors newbie
Oct 26, 2013
12
20
Replies on here praising Apple are pathetic. If multinational corporations like Apple paid proper taxes, state-owned infrastructure including hospitals would be better-funded and not in need of a measly 15 million. That doesn’t even qualify as pocket change for Apple.
 
Comment

Freeangel1

macrumors 6502a
Jan 13, 2020
685
961
Shameful, sad, pathetic comment.

Nothing Apple does is ever good enough for the Apple-hate crowd, is it?

Maybe in this time of human tragedy, it’s not the time for Apple bashing, huh? Maybe?
they are a 1 trillion dollar company now. 15 million is nice but I was hoping for more like 100 million in a crisis like this.
But 15 is ok.

Why are you labeling people Apple Haters?
WOW chill. opinions are good.
 
Comment

lost-again

macrumors newbie
Dec 18, 2014
17
18
$15 millon donated so far. And you have donated how much??
I and the business I own pay our taxes: we don't use complicated tax strategies to mininmise tax, and how much tax does Apple pay in Italy?

(not bashing Apple, the same applies to Facebook, Paypal, Ebay, Amazon and many others)
 
Last edited:
Comment

citysnaps

macrumors 604
Oct 10, 2011
7,974
13,946
San Francisco
I and the business I own pay our taxes: we don't use complicated tax strategies to mininmise profit, and how much tax does Apple pay in Italy?

(not bashing Apple, the same applies to Facebook, Paypal, Ebay, Amazon and many others)

I don't think anyone here knows. Since you seem to be concerned, can you contact Apple with your question and report back?
 
  • Like
Reactions: yaxomoxay
Comment

yaxomoxay

macrumors demi-god
Mar 3, 2010
6,114
31,449
Texas
That’s significant, even for Apple
15 billio...oh, wait

Unless you're a pauper, this comment is downright wrong.
[automerge]1584646357[/automerge]
I and the business I own pay our taxes: we don't use complicated tax strategies to mininmise profit, and how much tax does Apple pay in Italy?

Are you saying that your company is paying more taxes than it legally should? Hopefully you'll tell it to anyone investing - or even wanting to work - with you.
 
  • Like
Reactions: Detnator
Comment

lost-again

macrumors newbie
Dec 18, 2014
17
18
I don't think anyone here knows. Since you seem to be concerned, can you contact Apple with your question and report back?
Uninformed response, if Apple doesn't hold it's self to whole countries why would it speak to me?
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.