Yeah, unfortunately Ive has become more and more of a parody of himself. I love his design work, but the fancy words and head tilt schtick is getting really, REALLY old. The way he babbles on and on obsessively about miniscule details like some Rain Man is just sleep inducing now.
The schtick had more relevance when he was talking about big stuff like the MacBook Pro unibody design and manufacturing process, but to use the same approach for trivial trinkets like the 5C cases ("...the soft, matte, microfiber lined silicon is a very intentional contrast to the glossy hard-coat finish of the iPhone..." - cool story bro, wanna hear mine? Once upon a time, nobody gave a ****. The end.) is complete overkill that just begs to become an SNL mock commercial.
I honestly think Federighi should be promoted to the new face of Apple, he carries the Steve Jobs torch better than any of the other clowns and his segments of the keynotes are the most enjoyable, informative and upbeat. Schiller's sweaty wart collection, Ive's autistic ramblings and Cook's nauseating accent ("gorjez ret'na displaaaaurghhh") kill the excitement.