Apple Posts iPhone 5 Promotional Video

[MacRumors]

As is typical for Apple product launch events, the company has posted a video giving a behind-the-scenes look at the development and manufacturing of the iPhone 5. Both Jony Ive and Bob Mansfield make appearances.

By making the screen taller but not wider, you can see more of your content but still comfortably use it with one hand. And yet, even with the larger display, iPhone 5 is the thinnest, lightest iPhone we've ever built.

Article Link: Apple Posts iPhone 5 Promotional Video

 

[Asclepio]

worst keynote ever

 

[ritmomundo]

Oooh... Fancy...

I'm bummed about the new dock connector "lightning" and the 1 inch thick adapter.

 

[MultiMediaWill]

Did anyone understand what they meant by they choose one part out of 725? Does that mean for every iPhone made, 724 parts were thrown away?

 

[sshhoott]

Wow Jony really looks tanned. Probably just came from a vacation this morning. It shows how much work actually went in designing the iPhone 5.

 

[benspratling]

Switchfoot!

Finally made the background music of an Apple vid.
(Always from Hello Hurricane)

 

[lmddawson]

Of Monsters and Men - Dirty Paws made it into the video! Nice!!

 

[grimmace]

Thunderbolts and Lightning, very very frightening, ME!

Galileo! Easy come, easy go...to your money.

 

[griz]

Did anyone understand what they meant by they choose one part out of 725? Does that mean for every iPhone made, 724 parts were thrown away?

No, most likely 1 of 725 fits the best for that particular frame. The need for so many variables must mean that they all get used and none are wasted. They just find the best fit from the sampling of what they have. There is still a margin for error in the fit. They just work within that tolerance to choose the best match.

 

[Piggie]

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.

 

[jameslikeness]

 

[NStocks]

Great video, but did anyone notice the tiny scratches on the chrome Apple logo?

Seems a little odd for apple...

 

[MonstaMash]

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.

They said the iPhone 5 are identical to a few microns because of this process. Do you know how accurate a micron is? This measurement is often used on scientific or medical instruments. I am sure there are other smartphones out there that are identical to a few MILLIMETRES (1000 microns). The iPhone 5 has a tolerance of just 7 microns.

This is by far the most precise piece of electronics Apple has ever built.

 

[appleguy123]

Jony Ive should be presenting the key products at the keynotes. He's much more easy to listen to than Phil Schiller, but I'd imagine that Ive is pretty introverted.

 

[Mahler12x]

Download the video?

Anyone know how to rip this video to a file? Video Download Helper in Firefox won't do it and I can't get it via Shift+Cmd+A in Safari anymore.

 

[ritmomundo]

Great video, but did anyone notice the tiny scratches on the chrome Apple logo?

Seems a little odd for apple...

It would make sense that it would be aluminum, not chrome anymore, since it's part of the alum body. Maybe its got a lightly brushed effect.

 

[wkadamsjr]

worst keynote ever

Sounds like someone spent too much time on MacRumors before the keynote...

 

[Technarchy]

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.

You ever work with CNC machines before? There are always differences from part to part.

Nothing wrong with "hand fitting" to find the cleanest mating of surfaces. The consumers will certainly appreciate it.

 

[olowott]

Who ever takes pictures of these devices (on their website) do know how to make you wanna click that "buy now" button, damn!!

 

[gugy]

That's why sometimes being part of a rumor site sucks. Apple is having a hard time keeping things under wrap on the iPhone 5.
So most people already had an idea what to expect.
I for one like that Apple did not departure entirely from the previous iPhone.
This is a better one and while the upgrade is incremental still a better phone than a Samsung that I recently use it to test.
No way, Apple still commanding the best smartphone out there couple with the best OS.

 

[WickedMessenger]

iPhone 5 video?

The part being machined is iPod Touch.

[correction]
Oops! No it isn't.

 

[Piggie]

They said the iPhone 5 are identical to a few microns because of this process. Do you know how accurate a micron is? This measurement is often used on scientific or medical instruments. I am sure there are other smartphones out there that are identical to a few MILLIMETRES (1000 microns). The iPhone 5 has a tolerance of just 7 microns.

This is by far the most precise piece of electronics Apple has ever built.

Actually yes I do.

One part of my job actually involves making VERY high tolerance gauges, one at a time, and I have to work to ONE MICRON sometimes, and no computerised machine for me to use. All good of fashioned skill.

7 Microns would be luxury for me on the gauges I make.

----------

You ever work with CNC machines before? There are always differences from part to part.

Nothing wrong with "hand fitting" to find the cleanest mating of surfaces. The consumers will certainly appreciate it.

Yes I do and I work with people who do.

And we can repeat make items to closer than 7 microns thank you very much.

Out of Medical grade Titanium, Stainless Steel and Cobalt Chrome.

 

[TheRainKing]

Great video, but did anyone notice the tiny scratches on the chrome Apple logo?

Seems a little odd for apple...

wtf thats awful

Steve would never have allowed that.

*ducks*

 

[xAnthony]

Wished the iPhone came in different colours like the iPod Touch does...

 

[Risco]

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.

Lol! My dad was a measuring technician and worked in microns as well. I have just asked him his thoughts