I saw that too.
Apple wants it's own TV station, iAd will pay the networks, producers etc. Hope my AppleTV isn't obsolete next week.
iAd subsidised all you can eat TV + movie subscription model with delivery from iTunes? Id pay for that. After all, Steve
does like to complain about broken markets before he dives in and changes the rules.
At D8 he ripped the TV industries apart for delivery with so many different technologies both nationally and internationally, (that wont change) and sales model of giving away boxes with a subscription. The go to market strategy was all wrong as he put it.
The only way to change that is deliver media through a standardised cable that everyone has (broadband) and the media that apple already has on iTunes would (should?) be easily shoehorned into a subscription based Video on Demand service.
Of course not everyone has internet connections that could deliver that volume of video over the wire, but enough do to make it viable. Would also push broadband suppliers to sort out their systems
On a separate note - a couple of years back the worst Broadband suppliers in the UK (headed by Tiscali - whose whole business ethos makes me sick) were trying to blackmail the BBC. They claimed that the sheer volume of traffic on iPlayer would have
such a detrimental effect on their systems, that the BBC should pay to upgrade their own telephony systems, otherwise they would throttle access to the BBC websites to "manage" the traffic increase. I believe the public shock and questionable legality of that threat meant they went very silent very quickly after saying it.
