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Original poster
Apr 12, 2001

Apple today previewed its upcoming retail store at the renovated Carnegie Library at Mount Vernon Square in Washington, D.C., just ahead of its grand opening this Saturday, May 11 at 10:00 a.m. local time.


Apple says the store reflects its "most extensive historic restoration project to date," with the company working alongside architecture firm Foster + Partners and conservation experts to restore the building's distinctive early 20th-century Beaux-Arts style, including its marble facade and atrium.

Apple Carnegie Library features a revitalized grand entry plaza on K Street, a new grand entry staircase on Mount Vernon Place, a double-height atrium with an expansive skylight where Today at Apple sessions will be hosted, and a Genius Grove where the library's book stacks were previously housed.


To celebrate the opening, Apple will be hosting special Today at Apple sessions at the store between May 18 and June 29. The so-called StoryMakers Festival, led by GoldLink, Nigel Barker, No Kings Collective, and more, will focus on storytelling with photos, music, video, and art and design.

Genius Grove

Deirdre O'Brien, Apple's Senior Vice President of Retail + People:
Whether customers come to explore new products, visit one of our Geniuses or unlock their creativity in a Today at Apple session, Apple Carnegie Library is a place for everyone. We are excited to share this magnificent space with all of our visitors in Washington, D.C., and to provide a home for inspiration for the next generation.
Jony Ive, Apple's Chief Design Officer:
I love the synergy between old and new, the juxtaposition of the historic fabric and contemporary design. In its 'new' phase of life, Apple Carnegie Library will be a way for us to share our ideas and excitement about the products we create, while giving people a sense of community and encouraging and nurturing creativity. It has been a significant honor to restore the Carnegie Library for the people of Washington, D.C.
Carnegie Library also features a new D.C. History Center, which includes the Kiplinger Research Library, three galleries, and a museum store, all owned and operated by the 125-year-old Historical Society of Washington, D.C.


Apple's plans to open a store at Carnegie Library were first revealed back in 2016. Apple CEO Tim Cook recently discussed the store in an interview.

Article Link: Apple Previews Carnegie Library Store in Washington, D.C. Ahead of Grand Opening on Saturday
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Jan 11, 2018
This is a beautiful place to be.

But don't get me wrong, I miss the Apple Store image engrained into my heart... those narrow single or two floor metal clad glass staircase that echo Steve Jobs from every corner.. With the Genius Bar at the back and hipsters passively aggressively fighting with each other to help you - which was fine, because they knew their stuff - and all those fond memories!

Now, my Apple Store is a shell of that where a bunch of 'people dressed in skinny fit Apple shirts' hang around, asking HomePod to play music, looking at you as they continue their conversation and when one does come over, doesn't have too much to say and when you initiate a conversation about "Glad to be back on the Mac" etc, they sort of just laugh and say 'yeah', making you feel like a real saddo for being a loyal Mac user. The checkout process now too is simply too straightforward. Back in the day, I was always offered to go and sit down and set my Mac up straight away upstairs if I wanted, and to give them a shout if I needed help etc.. far from that now :/

Anybody else share this experience?


macrumors 604
Oct 24, 2014
Create? More like consume. Create is more associated with the maker crowd like Arduino and Raspberry Pi.
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macrumors 6502
Feb 12, 2014
I've never cared much for the minimalist style, but that's just a matter of taste. I do wonder what social media would be like if McDonald's made such a big deal out of every store opening. Scary thought!
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macrumors 68000
Jul 3, 2008
This is probably Angela's last project it's fashionable and that's about it, it's not gonna be the old Apple Store experience anymore.
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macrumors G3
May 30, 2002
Toronto, Ontario, Canada
That bottom picture looks pretty bland. Will be very happy to see the back of Angela-era retail design.

This was designed in the Angela Era ... just look at the very first 2 sentences from Diedre and which sections is mentioned first. It takes a while to restructure a store let along an entire building so less than 1month change in retail management is not going to have a significant change in this store at this early stage.

Anyone see any Genius Bar, I don't. roaming Geniuses still remain, yet more table space than typical stores.


macrumors 6502
Sep 21, 2017
The Forum looks like the place to go when you want to take a dump.


Oct 23, 2018
So they announced plans for this in 2016.
If the mac pro is on the same timetable, lets see - announced in 2017 - it should be good to go by somtime in 2020.


macrumors 6502
Mar 11, 2006


macrumors G4
Mar 2, 2012
Westchester, NY
How is that at all more simple? The ceiling design has many more elements, the walls are much more complex, the surface finishes are more obvious...

You've never seen an auditorium / presentation area before? What a weird comparison.
You can see every element of the store no matter where you’re standing. The Genius Bar is clearly defined. It’s unpretentious, it’s a store not a museum dammit.
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