iPhone 11 Pro Apple prices in UK: Be proud you're British! Here's why:

[JPack]

You know what else stings for UK buyers?

Apple pays virtually no corporate tax for sales in Europe. Yet, Apple charges the highest for their products in that region.

If you’re “proud,” you might want to get your head checked.

 

[Azathoth123]

Lol, I agree @JPack

However, if it was legal at the time, it’s difficult to blame Apple for bad conduct, that blame needs to reside in the host country ‘rule makers’, the government officials who interpreted the rules. OT, ever wonder why rules need to be interpreted?

If Apple can get a better deal doing what they did in conjunction with an EU government, a CFO would be ‘short on duty’ even if the rule were reversed later. I mean Apple has earned interest in the meantime. And they did pay when the ruling was against them, every time in every country IIRC. To me, that’s an honorable company.

 

[Coffee_Time]

You know what else stings for UK buyers?

Apple pays virtually no corporate tax for sales in Europe. Yet, Apple charges the highest for their products in that region.

If you’re “proud,” you might want to get your head checked.

View attachment 858474

Yep. That 10% is way more. I was being modest, trying to do some analogy with China, but....let's say it's 10.
[doublepost=1568503552][/doublepost]

nice figures in E. U. for 2018.

 

[Azathoth123]

@Coffee_Time , I think that you have little belief or credibility here in this thread - see how I did that? Stated it as fact. Of course my opinion in this specific post is not supported by facts, just like yours is not. Lol.

 

[KrisLord]

How have we gone from sales tax or VAT to corporation tax?

The only relevant comparison is a pre-tax price of a device in various markets....

Also for those not blaming brexit.....

The exchange rate was about 1.4 before we voted to leave, now it’s about 1.2. If you can explain that without brexit you deserve a medal.

 

[Strelok]

I don't think he understands that Apple pays tax in the USA on ALL of their income, including Europe and Asia. That tax doesn't get built into devices like that. We don't pay an "extra" 10% because Apple pays 10% in income tax lol. We pay an extra ~10% on top of the price due to state/city taxes, so $699 becomes about $769 after tax.

 

[Coffee_Time]

I don't think he understands that Apple pays tax in the USA on ALL of their income, including Europe and Asia. That tax doesn't get built into devices like that. We don't pay an "extra" 10% because Apple pays 10% in income tax lol. We pay an extra ~10% on top of the price due to state/city taxes, so $699 becomes about $769 after tax.

In UK apple pays 12.5%
Abroad 24%
US 35%
Let's assume the difference is abroad vs uk = 10%
Each iphone is paid 10% more in us than in UK in taxes. Neglected other apple products and services, due to the fact that 35-12.5 is not 10% I picked 10, best case scenario.
Although this, the iphones are cheaper in us vs UK and the benefits of US citizens are supported by UK-EU ones.

 

[Strelok]

In UK apple pays 12.5%
Abroad 24%
US 35%
Let's assume the difference is abroad vs uk = 10%
Each iphone is paid 10% more in us than in UK in taxes. Neglected other apple products and services, due to the fact that 35-12.5 is not 10% I picked 10, best case scenario.
Although this, the iphones are cheaper in us vs UK and the benefits of US citizens are supported by UK-EU ones.

That's not how it works.

 

[justperry]

2.4 Billion combined population in China and India, vs 67 million in the UK. You tell me which markets are more important to Apple. UK is a saturated and stagnant market. India and China are emerging markets with nearly a billion middle class consumers.

Where do you get the 1 billion middle class customers from, I think you are way off, those countries and especially India is a third world country, you might see it for yourself if you go there, lots of poverty.

 

[Packers1958]

Where do you get the 1 billion middle class customers from, I think you are way off, those countries and especially India is a third world country, you might see it for yourself if you go there, lots of poverty.

700 million will be considered middle class in China in 2020.
https://www.statista.com/statistics/875874/middle-class-population-in-china/

No exact amount for India, but it could be between 50 million and 100 million. Even going on the low end, that's around 750 million. By 2030, it's estimated that 64% of the entire world's middle class of 6 billion, will be in Asia, up from 30% in 2012. Western world middle class will shrink to just 22% of the middle class population by 2030. The writing is on the wall. Asia will be the world's economic powers in the very near future.

https://www.reuters.com/middle-class-infographic

 

[Sarngate]

700 million will be considered middle class in China in 2020.
https://www.statista.com/statistics/875874/middle-class-population-in-china/

No exact amount for India, but it could be between 50 million and 100 million. Even going on the low end, that's around 750 million. By 2030, it's estimated that 64% of the entire world's middle class of 6 billion, will be in Asia, up from 30% in 2012. Western world middle class will shrink to just 22% of the middle class population by 2030. The writing is on the wall. Asia will be the world's economic powers in the very near future.

https://www.reuters.com/middle-class-infographic

Shocking revelations, none of us knew India and China were growing markets until now.

Still no justification for your comment that Apple doesn’t care that much about a market that buys 7 million iPhones every year.

 

[justperry]

700 million will be considered middle class in China in 2020.
https://www.statista.com/statistics/875874/middle-class-population-in-china/

No exact amount for India, but it could be between 50 million and 100 million. Even going on the low end, that's around 750 million. By 2030, it's estimated that 64% of the entire world's middle class of 6 billion, will be in Asia, up from 30% in 2012. Western world middle class will shrink to just 22% of the middle class population by 2030. The writing is on the wall. Asia will be the world's economic powers in the very near future.

https://www.reuters.com/middle-class-infographic

First Link is behind a paywall.
Middle class is not like middle class in the west, most in the middle class and of course lower can not afford a $1000 iPhone in China nor India.

See below chart, 90% of Chinese earn $20 or less a day.

 

[Treble]

How have we gone from sales tax or VAT to corporation tax?

The only relevant comparison is a pre-tax price of a device in various markets....

Also for those not blaming brexit.....

The exchange rate was about 1.4 before we voted to leave, now it’s about 1.2. If you can explain that without brexit you deserve a medal.

So your saying if we had woken up on the morning of the 24 June 2016 and the remoaners had Won,and everything was status quo that the price of this model would of been cheaper than last years, somehow I don’t think that would of been the case but without a Delorean and a lightning storm
We shall never know

 

[ksec]

That's not how it works.

Thanks for quoting that again in case it gets edited.

It become quite obvious some don't know the different between tax on profits / revenue, and Cooperate Tax Vs Value Added Tax / Good and Services Tax.

I wish others could point him at the right direction.

Sigh.

 

[sparkie1984]

As far as I remember Apple has always ripped us off!

It was always a direct $799 = £799 so what’s new! They’ve always mugged us off and it our fault for just stumping up the cash..

It’s just another excuse for both sides of brexit to bitch and moan at each other

 

[TorontoSS]

So your saying if we had woken up on the morning of the 24 June 2016 and the remoaners had Won,and everything was status quo that the price of this model would of been cheaper than last years, somehow I don’t think that would of been the case but without a Delorean and a lightning storm
We shall never know

Actually yes, because the pound crashed after. Which means your hard earned cash is worth less than it was before.

 

[Coffee_Time]

As far as I remember Apple has always ripped us off!


It’s just another excuse for both sides of brexit to bitch and moan at each other

Exactly.

 

[KrisLord]

As far as I remember Apple has always ripped us off!

It was always a direct $799 = £799 so what’s new! They’ve always mugged us off and it our fault for just stumping up the cash..

It’s just another excuse for both sides of brexit to bitch and moan at each other

It used to be a rip off, but our currency has tanked so now it’s pretty accurate to charge $1=£1 when that pound has VAT included.

 

[bp1000]

Dont buy the phone then

 

[JPack]

As far as I remember Apple has always ripped us off!

It was always a direct $799 = £799 so what’s new! They’ve always mugged us off and it our fault for just stumping up the cash..

It’s just another excuse for both sides of brexit to bitch and moan at each other

Now, it's $699 for 729 GBP.

 

[penajmz]

699 is not with US taxes included.

Also how many more threads are you going to make being upset about new iPhones for one reason or another?

I went to see his started post history... wow.

 

[Azathoth123]

I went to see his started post history... wow.

And he hasn’t replied to the posts pointing out with evidence when he’s wrong. Looks like disinformation posts to me.

 

[justperry]

I went to see his started post history... wow.

And he hasn’t replied to the posts pointing out with evidence when he’s wrong. Looks like disinformation posts to me.

Yup, I pointed out he could not subtract pounds from US $, haven't received a response.

 

[Azathoth123]

Yup, I pointed out he could not subtract pounds from US $, haven't received a response.

I keep having this vision of an embittered teenager whose mother won’t buy him an iPhone because he keeps destroying his phone. I’m sure that I’m wrong, though the errors in the posts are rather childish.

 

[wardie]

Pretty typical that here in UK tech stuff costs 15-20%+ more than US... Apple at higher end of that normally.
https://www.which.co.uk/news/2017/11/uk-vs-us-prices-whos-getting-the-best-deal/
In other news...
Edit: more helpfully, if you happen to be going abroad to a cheaper country, buy one there as long as its compatible UK networks, use it on hols. Or buy a UK one “tax free” in the airport, typically save half the VAT and the retailer bags half I’ve found.