ok, I too stopped into the Apple Store to ask a few questions cause this sounded pretty lame to me at first.
Basically, nothing currently happening is going away...
There is this new thing called standard care that you used to only get when you bought a computer and the applecare, now EVERYONE who buys a computer gets it - free airport/ram installs, sortware updates, printer/scanner drivers - for anyone who buys a computer.
Then there is pro care - $99 a year for 24 hour repairs on desktops, 48 hours on laptops - wow, if you can't be without the computer, that's worth it (basically if you are complaining about waiting two weeks for a repair, would it be worth $99 to get it back overnight??? something to think about..) - maybe we feel as if we shouldn't have to wait but when i worked at circuit city you were lucky to see your computer back in a month!!!! 2 weeks sounds pretty reasonable to me! (and you can also book an appt with a mac genius a week in advance!)
it looks like a lot of the junk on that page is marketing crap.... of course we all get to try out the computer, or course we can take the computer home with us - they said that they're not taking anything away, just adding some new stuff - so yeah, they're trying to make it sound better than it is, but if you can't function without your computer... i guess $99 could be worth it
(oh yeah, and pro care does not pay for service, that is either under warranty or paid for - pro care makes it fast)
p-man