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Stupid thing to say while being recorded? YES
Stupid thing to say while being recorded as an employee of Apple? YES
Poor attempt at humor? Depends on what you find funny, it was obviously a play on a line from a movie.
Should someone lose their job over an "in the moment" reaction to having a camera shoved in their face? NO
Cancel culture at work? YES
You beat me to it, though I couldn't have said it better.
 
Terrible representation of Apple.
Are you sure?!

Sincerely I don't think any of us are sure.

Yes: Terrible representation of Apple - and their mythos I agree. But the perception of 'Terrible representation of executives lifestyle at Apple' should be considered.

Craig going from Sir 'Hair' and now being some weird pervasion of geek sex=appeal in the M1 Pro MBP announcement speeding trough wiping hair in super slow mo, or 2020's WWDC where newbies at WWDC flock to him like he's some sort of god.

THIS NEEDS to STOP! Considering what we've seen of Craig's image in recent few years of Apple events I actually do not blame this exec's words. Careless and more stupid YES. But not the sole blame for this shock. He should've been more discreet.

1 thing is for sure ... this'll give HUGE fire in the fight for Apple employees in offices wanting to work from home!!! They'll now have a better work-life balance lifestyle to aspire too THAT is for sure ;) !
 
What a moron, Apple is probably happy this "tool" is gone!

someone in accounting certainly is not, because you clearly did not read what his specific role was at apple, and how successful he was at that work.

it is nice to see a company stick to its image culture so strongly that they're willing to oust a high profile executive to protect it.
 
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Craig going from Sir 'Hair' and now being some weird pervasion of geek sex=appeal in the M1 Pro MBP announcement speeding trough wiping hair in super slow mo, or 2020's WWDC where newbies at WWDC flock to him like he's some sort of god.

THIS NEEDS to STOP! Considering what we've seen of Craig's image in recent few years of Apple events I actually do not blame this exec's words. Careless and more stupid YES. But not the sole blame for this shock. He should've been more discreet.

giving craig a comedic slow motion and making much to do about his hair is very, very different from "i fondle big breasted women while boasting my wealth." if you really cannot see the difference between those two presentations of character, no one can help you.

describing craig as a "weird pervasion of geek sex appeal"....you are a deeply disturbed person who needs to not making things something they are not.
 
jeez can’t even make a joke anymore . This world sucks

of course you can. capability is never the issue, this guy made a joke perfectly fine. the notion that one can say whatever they desire without consequence has never, ever been true.

*I* dont personally think much of this on an individual level, but this person is looked to as a representative of a brand. The other leaders of that brand clearly dont appreciate this kind of representation, and are making it clear this does not reflect it.

he can go on right now and make that joke again. he just wont be working at apple while doing it, or anywhere else that doesnt appreciate it.

again, a private business can decide to enact policy. if you think that sucks, tough.
 
The guy was at a car show, NOT at a company event or representing Apple and he was quoting a movie?

I dont get why people give a ****.

because humans tend to pay too much attention to things that ultimately dont affect them.

in this case, apple decided one of their executives is misrepresenting their brand.

i suppose, i should ask you (and anyone else that thinks like you) if this opinion applies to a situation where, say, it's not so potentially benign?

not sure how many remember the white gal strangling her dog by its leash in a new york park, threatening to call 911 on a black man and tell them he was endangering her life (he was recording, from a distance, as she was harassing him and not at all endangering her.)

this video went immediately viral, and before the night was over, Twitter was lighting up the account of the company where she worked with vile, nasty, dumb commentary like "so this is the kind of person you hire?" as if the poor manager that interviewed her had some prior knowledge she is a racist and abusive to animals.

by the time 8am or so hit the next morning, that company already confirmed she had been let go.

when she was being a terrible human, she was not on the clock, not representing her place of work, and also not advertising for the adoption center that provided her the dog. yet the internet decided she should not have a job, or a dog (i do agree with the latter.)

society has clearly decided that when one engages in unsavory behavior in public, their ramifications should be total, and merciless.
 
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Stupid thing to say while being recorded? YES
Stupid thing to say while being recorded as an employee of Apple? YES
Poor attempt at humor? Depends on what you find funny, it was obviously a play on a line from a movie.
Should someone lose their job over an "in the moment" reaction to having a camera shoved in their face? NO
Cancel culture at work? YES
Now imagine you were a woman who reports to him, and you saw that. Better yet, imagine it was YOUR boss, and he made a lame joke referencing your ethnic group. Would you feel that negatively affected your work environment?
 
When I started reading the article the comment sounded creepy. After seeing that it’s a misremembered reference to a movie, this seems unfair.
I think that’s the problem. Most people watching that video probably haven’t even heard of or remember this movie so they would take it at face value and think what a creepy person he is. I don’t think the guy should be fired over it since it’s clearly a joke but it definitely wasn’t a smart move.
 
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SJWs and snowflakes out in full force today.
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