Sure, but hundreds of millions of smartphones use microUSB, which can provide 1080p audio/video, power, charging, control, and data. So we could be buying standard $4 chargers instead of $30 Apple chargers. I love Apple, but this move is just a money-grab.It's called technological progress. If you don't want the state of the art to move forward, that's up to you, but technology is going to change and Apple is on the forefront of that. The 30-pin connector was getting very clunky and inelegant and I think this new adapter will allow smaller, wearable computing devices into the future.