Apple Promotes Environmentally Friendly Notebooks in New Ad

[MacRumors]

Apple has setup a new page promoting their MacBooks as the "world's greenest family of notebooks."

When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers.

Apple claims they have worked hard to eliminate many toxins including mercury and arsenic. The unibody enclosure is promoted as desirable to recyclers. Other benefits include reduced packaging and more energy efficiency. Apple has also posted a new television advertisement promoting this campaign

The ad began airing tonight. Apple has been criticized in the past by some for environmental concerns. Apple has been posting regular updates about their progress with respect to the environmental impact of their products.


Article Link: Apple Promotes Environmentally Friendly Notebooks in New Ad

 

[UTclassof89]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

 

[bizzaregood]

Just saw this

Just caught this add on tv a few mins ago... found it to be simple yet different (oh wait its apple no duh...). I liked it.

 

[basesloaded190]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

one more click of the mouse and you can watch the ad...

 

[jaw04005]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.

 

[Mindflux]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

That must be why I can use mine (more than 'practically') for hours on end without problem.

 

[steve jr.]

I liked the commercial. Very Apple like, but with a good message.

 

[deputy_doofy]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

 

[roger6106]

I opened the page, and there's no movie link anywhere. I decided to try opening the page in Safari, and the movie link appeared.

 

[jawporta]

THe Glair

Now if they could get ride of the glair I'm in.

 

[funnyent]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

here http://www.apple.com/mac/green-notebooks/#ad

 

[Me1000]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

no...

That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.

Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

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I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... 😎

 

[swb1192]

That commercial was amazing.
Haha it was just an easy commercial showing off how the MacBook family is environmentally friendly, but somehow...
I loved it! I don't know what it is about Apple Ads lately, but they have been great lately (including the iPhone ads).

 

[funnyent]

I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people... 😎

yeah i would have liked to see some specs also

 

[Mjmar]

Glad to see a Mac ad that's actually about the Mac. Maybe other companies will follow and make their products more eco friendly.

 

[jmann]

Hopefully this will encourage other companies to follow suit and manufacture greener products too.

 

[xDYLANx]

Too bad all those environmentally sound screens are so glossy they're practically unusable....

My MacBook has a glossy display and it has been a problem maybe once. I dont know for sure if the new screens are glossier than the old ones, but its not really a problem...

 

[Auburn]

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

here http://www.apple.com/mac/green-notebooks/#ad

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/apple/mac/macbook/2008/ads/apple_macbook_ad_green_20081124_r848-9scie.mov

 

[Minority_taxi]

Coltan

Now all Apple need to do is use conflict-free Coltan and promote it. That should get other manufacturers thinking.

 

[ghking]

haha they finally found a use for that grass desktop that they were using for Leopard before its release

 

[deputy_doofy]

I have no glare also and I have the new Macbook. I must be the only person who loves the screen.

I love the glossy screens. I see NO problems whatsoever.

 

[funnyent]

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/apple/mac/macbook/2008/ads/apple_macbook_ad_green_20081124_r848-9scie.mov

my link made it auto play... same thing

 

[Danksi]

From what I understand aluminium is highly recyclable, however the initial processing is fairly dirty. The same issue is with bike manufacturing.

Still, better than the plastic alternative in that respect.

 

[bobertoq]

"It runs on a quater of the power of a single light bulb"

How much exactly is that? How many watts does the new MacBook use?
----

Now if they could get ride of the glair I'm in.

There is no glair in the MacBook haha or else I would eat it.

Anyway, I do not notice the glare. It does not bother me at all... I see so many people complaining about the glossy screens yet they do not use them. There are a few complainers -- however -- that use a glossy screen and do not like them. If you don't use the glossy screen right in front of the sun, you should be fine.

 

[queshy]

what song was that in the ad?