Apple Promotes Environmentally Friendly Notebooks in New Ad

[ChrisA]

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem...

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.

 

[Stephen123]

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

One of the things they rate Apple down on is the percentage by weight of their products made of recycled plastic. They don't complain about the amount of non-recycled plastic or percentage of non-recycled plastic they are complaining that Apple is using less plastic and therefore less recycled plastic.

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

Greenpeace should be talking about major polluters like the power, transportation and factory farming industries. If they're talking about computers they should make some attempt to base their campaign on objective criteria. Instead it's all about generating media attention by attacking Apple.

It's sad really.

 

[FloatingBones]

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

Apple doesn't have to wait for Greenpeace or anyone else to do anything. They could simply write an open letter on their new "Green Notebooks" page requesting that vendors of third-party products to start paying attention the way Apple has. Put the letter on that page, or just have a link to it at the bottom.

In particular, they could call out the printer manufacturers for their neanderthal one-use cartridge policies.

 

[Brendon Bauer]

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

Seriously! I have a glossy screen MacBook Pro and I find that not only does everything look better, but I have less problems using my computer in real lighting situations. For example, when using my computer outside I can turn up the brightness to the highest setting and be able to see the screen in full sunlight. I find that my friends who have matte screens have a much harder time doing this. And inside I've had no problems... and I take my laptop to class where there are big overhead fluorescent lights and I have no problems with glare.

 

[sukanas]

The problem is color fidelity.
.

i posted a thread asking about why people hated glossy
and whether it was between color accuracy vs. glare

major in that thread said it was the glar

plus, why would you care about color fidelity in a TN panel machine???

 

[J the Ninja]

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.

Would you mind providing a technical explanation as to HOW they do this?

 

[dAlen]

1) The laptop will not hook up to my existing 19" monitor
1a) The store that sales the macs in my country do not have the adaptor

2) Even if they had the adaptor, we see that monitors do not work with movies that have a certain copy protection in it. (I.e. itunes stores)

3) The 17" was updated, but not changed.
It has the same FAULTY Nvidida card in it - and this machine is actually slower than the newer 13 and 15".

Way to go Apple. Hype up your stuff.
Maybe you should fix the kinks, and take away the cuffs first.
Dont treat your paying customers as the enemy.

Peace

dAlen

p.s.
The days are over Apple, where people ignore these types of things...which is good - competition is on the horizon...and you inspired it!

 

[dAlen]

i posted a thread asking about why people hated glossy
and whether it was between color accuracy vs. glare

major in that thread said it was the glar

plus, why would you care about color fidelity in a TN panel machine???

Here is what I will call as a fact.

For people that were designing on CRT monitors - we all remember putting ani-glare screens on the computer. Especially when you were in a group environment and the window was to your back, and you had no choice but to see that bright glare in your monitor - no blinds to shut, etc.

These people will remember the joys of seeing the first flat screen monitor, which was glare free.

The only difference is we got used to glare free screens.
And when we see the shiny new screens, it does look nice...for movies.

But for intense, round the clock work... for many it causes headaches, and yes the glare gets in the way...and moving it, and your environment changing is not always possible or feasible.

Peace

dAlen

p.s.
Time and place for everything.
Choice is not a bad thing Apple.
(I mean something besides Steve J.s choices.) lol

 

[grue]

To hell with green this and green that.

I'll club a baby seal and burn down a forest for Apple to make a small notebook that doesn't suck.

 

[MacBook08]

I loved this commercial. I'm happy to say that not only do I own one of the best laptops out there, it's also one of the greenest! Another reason to make the switch!

 

[Peace]

[snip]

1) The laptop will not hook up to my existing 19" monitor
1a) The store that sales the macs in my country do not have the adaptor

2) Even if they had the adaptor, we see that monitors do not work with movies that have a certain copy protection in it. (I.e. itunes stores)

Do your part to help the economy and get a new display.

 

[grue]

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

That makes perfect sense. Nuclear power is the safest, cleanest form of non-geographically dependent power generation suitable for base grid usage. 95% of the so-called "waste" can be reprocessed and used again. Anyone against nuclear power is probably uneducated on the subject, living in an ivory tower, or flat out stupid.

That having been said, Greenpeace can lick me where I pee.

 

[dAlen]

Green Peace...
Nice concept...
...some sincere people.

...its the top that needs changing, and why they will never make true change.
(The top guys arent really environmentalist...more like circus performers, using this venture to suit their egoic needs.)

Peace

dAlen

Unfortunately Greenpeace is out of touch with reality. Their response to this was to bump Apple down in their rankings.

One of the things they rate Apple down on is the percentage by weight of their products made of recycled plastic. They don't complain about the amount of non-recycled plastic or percentage of non-recycled plastic they are complaining that Apple is using less plastic and therefore less recycled plastic.

The also bumped up Toshiba as an example of a particularly good company after Toshiba announced their plan to build new nuclear reactors.

Greenpeace should be talking about major polluters like the power, transportation and factory farming industries. If they're talking about computers they should make some attempt to base their campaign on objective criteria. Instead it's all about generating media attention by attacking Apple.

It's sad really.

[snip]



Do your part to help the economy and get a new display.

ah...I just did. Spent 60k forint on it...about $300.

Peace

dAlen

 

[grue]

Glare is never the problem. There seems to be a huge disconnect here. People who complain about the glossy screens are NOT complaining about glare and reflections.

The problem is color fidelity.

What's that? It's the thing you need to have if you are creating content for print. Graphic artists who are designing things like food containers or junk mailings or album covers or what not like to be able to preview their work on-screen. Photographers who make prints like to do the same.

Consumers who mostly use their Mac as a media player like the punchy colors but if you create images. Well it's like an audio engineer trying to work out a mix and using a boom box as a studio monitor.

Glossy screens have the effect of exaggerated color contrast and saturation. It's NOT about glare and refections.

I'll disagree with you here. The 6bit TN panels in the portables are not exactly paragons of colour accuracy to begin with, so whinging about the colour issues on the portable glossy displays is a flawed argument. To say that nobody complains about glossy because of glare is simply wrong, because I'm one of them. I have a desktop machine for colour-critical work, and an IPS panel hooked to it for this reason. I hate glossy notebooks because the glare annoys the hell out of me.

I'm currently using a 12" PowerBook G4 to complement my Mac Pro, after switching back from a MacBook. The glare pissed me off. When this machine finally dies, I'll buy another on eBay, or buy a Windows-based PC laptop. I'm done with Apple portables for now.

 

[Eidorian]

No silly, aluminum is made out of fire and wind!!

Amusing but the extraction of aluminium does take quite a bit of energy. Recycling aluminium is the best thing on earth that you can do.

I'm quite fond of fission power plants as well.

 

[kobefan234]

I just hope they don't get too crazy about the enviorment and start compromising on performance!

 

[bankshot]

Well, at least it's far better than those insanely annoying Get a Mac ads that focused on the opponent's perceived weaknesses rather than the advertised product's strengths. Though I suppose this'll probably still tweak some people as being too smug about its environmentalism.

Would be nice to see some Mac ads like the iPhone ads - you know, actually show the product in action, tell potential customers what it can do, all without bashing (or even mentioning) the competition. Strange concept, I know.

 

[Nordichund]

It might be green and friendly, but without firewire it's fffing useless to me

 

[dontmatter]

Carbon?

How about energy and water used making it? (actually, lifetime energy estimate). Making a brick of aluminum, and boring out almost all of it seems quite inefficient (presumably excess material is melted and recycled, which is energy intensive, but does recycle).

Anyway, good to see apple catching up (and seeming to surpass) here. It was embarrassing how much better Dell was with this stuff for a while there.

 

[kockgunner]

no...



Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

-----


I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people...

They abandoned Firewire on the new Macbooks (not a FW whiner, I could care less lol, just saying). This ad is not witty or innovative, but different. This ad didn't really strike me as Apple, but ostensibly, they are taking the environment seriously, which is always good.

 

[123]

[snip]
Do your part to help the economy and get a new display.

Ah, Apple's definition of "green": And we added a special connector, so you have to throw away your display and get a new one.

 

[Marx55]

No Firewire, NO purchase.
Glossy display, NO purchase.

 

[macstatic]

What a bunch of BS!

Seriously, does anyone really believe this "environmentally friendly" crap from Apple (and other companies) promoting how "green" they are?

If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics. Sure, that would mean less income, but that's the price you have to pay.
It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard, or buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.

I'll be keeping my 3 year old Powerbook G4 until I can no longer use it even though it's considered a "dinosaur" by most people these days.

 

[yeknommonkey]

Glossing over it...

did anyone else notice that apple have changed their products 'end position' in this spinning around presentation? compared to older Ad's.

they seem to have noticed they were previously hi lighting the weakness of a glossy screen (you know glossy is a pain in the backside).

check out an older video to see how they used to 'end' - watch the reflection (which of course you never get on glossy screens! yeah right!)

http://www.youtube.com/watch?v=WTGCuYVr2ps

they know it's as pants as we do they just wanna keep things simple and stop everyone wanting build to order stuff so they kept the one that looks best in brochure style shoots.

new ad again below>

http://www.youtube.com/watch?v=DnUn6vI4dHo&eurl

 

[p0intblank]

Great ad! Very cool of Apple to do that.