Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Promotes Environmentally Friendly Notebooks in New Ad

gnasher729 said:
The average drinks can, made of aluminium, weighs about 0.48 ounces or slightly above 13 grams. By drinking forty glasses of water instead of forty cans of diet coke you saved more aluminium than is used in a MacBook.

Your complaint about the process of taking a brick of aluminium and removing all the unneeded parts shows a complete lack of understanding of the matter. What is costly and energy intensive is the process of converting bauxite into aluminium. If you take a 2000 gram block of aluminium and cut out a four hundred gram frame for a MacBook, then collecting the 1600 remaining grams of scrap and turning the scraps from 5 MacBooks into four new 2000 gram blocks costs almost nothing.
Click to expand...
My mother and I just recycled 51 pounds of aluminium cans. The price per pound drops in the autumn but it was worth it to get the cans out of the basement.

I'm also quite fond of just drinking plain tap water. ;)
 
ChrisNH said:
The aluminum uni-body would look sweet in colors: green, purple, orange, blue, red, yellow. Does Apple plan to launch 'colored' MacBooks in 2009?
Click to expand...

We don't call them colored anymore. African-American is the current PC term.
 
The upside to global warming is, it won't be so cold in the winter, and in the summer, more wimmen will get nekkid.
:)
 
I think with the massive global slowdown, consumers are far less motivated by the "green" sales pitch and would be more motivated by lower prices (e.g., better value). Sure, a less negative environmental footprint is great and responsible, but when people have to choose between money and the environment, in most all cases people choose money.
 
macstatic said:
If they really cared about the environment they would make computers that lasted for more than a couple of years and make it possible to have them repaired like in the old days of electronics. Sure, that would mean less income, but that's the price you have to pay.

It pisses me off that it's close to impossible to replace a defective component instead of replacing the whole motherboard, or buying a complete upper part of the laptop just because the trackpad button is worn out. Now, Apple -is that thinking about the environment?

And like someone else pointed out earlier in the thread: how about all the energy, resources and pollution generated when actually producing a computer? "Think different", huh? Apple's just about the $$$$ like all other companies. Being environmentally concerned means less $$$$. You can't get both.
Click to expand...

Apple computers are use for more years than any other brand, by a wide margin.

The new MacBooks make it easy to replace components. iFixit is very excited about this.

Apple's carbon footprint numbers for their computers include manufacturing and recycling as well as use.
 
The way I see it that evey notebook in the future will be eco-friendly. This is just a first step from Mac IMO.
 
AidenShaw said:
EPEAT lists product awards at their website:

  • Dell - 106 entries
  • HP - 102 entries
  • Lenovo - 82 entries
  • Samsung - 179 entries
  • Sony - 123 entries
  • Toshiba - 48 entries
  • Apple - 21 entries

Dell's new LED-backlit E-series laptops are all gold-star as well.

I guess this is just another case where Apple marketing's use of a superlative ("first", "best", "fastest", "thinnest", "lightest", "greenest"...) stretches the definition of the term a bit. ;)
Click to expand...

But most of Apple's newest products get the EPEAT highest award, meet the highest EnergyStar standard, meet the highest ISO manufacturing standard, meet the latest EU environmental standard, and go beyond all these in reduced transportation energy cost. Also, Apple is currently the ONLY computer maker I can find that publishes the carbon footprint of their products.

Apple sells fewer different products. They have a simpler product line. Therefore fewer EPEAT awards.
 
chagla said:
...and on the other news tonight Apple made to drop iPhone advert .
Click to expand...


Yes, this is the famous lack of the word 'probably' - semantics wins over context and reason.

It is how Carlsberg get around not being able to claim any positive benefits to drinking their beer ( lager ad laws) and yet can claim it to be 'probably' the best lager in the world (which is utterly absurd)

If Apple had said it is 'probably' , ( occasionally, potentially, maybe etc) the fastest interest you'll ever use in a mobile phone - they'd get away with it.

However, the real stupidity is that 17 (Nokia employee's ?) people can call the ASA and get an mobile phone ad banned for 'wooly phrasing'.


P.S : For a top end market class product Apple should be substantially greener than all other companies. Where is their 'save an acre' of rainforest when you buy a mac campaign - come on DO SOMETHING REAL!
 
I think Apple has to put out ads like this after they were attacked by Greenpeace for their so-called environmentally un-safe machines. The Bottom line, and I talked about this in the past when they were attacked. Apple has been making the most environmentally safe machines compared to others for years and they will continue to do so, as proven in this ad.
 
Well I sure am glad I bought a regular Macbook a few months ago and didn't wait for this crap to come out. Honestly if you think your computer and the packaging it comes in are contributing to environmental ruin you are just not using your head.

Anyone have a number on what damage computers do to the environment? making these huge sacrifices for no reason is just sooooo stupid. Please people stop buying into this environmental fear mongering perpetrated by psycho groups like green peace.
 
maestro55 said:
I think Apple has to put out ads like this after they were attacked by Greenpeace for their so-called environmentally un-safe machines. The Bottom line, and I talked about this in the past when they were attacked. Apple has been making the most environmentally safe machines compared to others for years and they will continue to do so, as proven in this ad.
Click to expand...

Link?
 
surferfromuk said:
However, the real stupidity is that 17 (Nokia employee's ?) people can call the ASA and get an mobile phone ad banned for 'wooly phrasing'.
Click to expand...
What would lead the non-technical consumer to know that the demonstrated browsing speed is not achievable? There was no "misleading simulation" smallprint.

It is how Carlsberg get around not being able to claim any positive benefits to drinking their beer ( lager ad laws) and yet can claim it to be 'probably' the best lager in the world (which is utterly absurd)
Click to expand...
On the one hand, just because Carlsberg can get away with dubious claims, it doesn't mean Apple should try too. As an Apple customer, I'd expect higher standards.

On the other hand, Carlsberg's ad is very tongue-in-cheek - somewhat in the style of the "Vista is lame and will drive you mad, Mac is perfect" MacVsPC ads. These also mislead, but there is an obvious element of humour which was totally absent from the banned iPhone ad.

On the third hand, albeit vestigial, in suggesting that anything they might do is probably the best in the world, Carlsberg are probably the best example in the world of good-humoured RDF.
 
I would never buy a glossy screen. Not because of the annoying glare, but because the color isn't as good.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back