Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

[MacRumors]

In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack.

In the ad, which features the main character using an M1 iPad Pro, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can someday use an iPad Pro instead. The lyrics and soundtrack of the ad are completely based around The Little Mermaid's "Part of Your World," but the visuals tell the majority of the story.

In one scene, an office employee using an old Windows PC can be seen looking out at a girl using an iPad Pro with the Magic Keyboard in a park while singing "up where they walk, up where they run, up where they stay all day in the sun." The ad ends with all the characters singing "wish I could be, part of that world," referencing the world of using an iPad Pro.

The ad, uploaded on June 4, is currently unlisted on YouTube, meaning only those with a link will be able to watch it. It's unclear why Apple has decided not to make it public or if it plans to in the near future.

Article Link: Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

 

[Cosmosent]

I'm sure many of us remember the "What's a Computer ?" TV commercial, & the Backlash AAPL got over it !

So now they are trying again, with slightly different wording !

 

[Lounge vibes 05]

I was watching TV last night and saw this ad no less than five times.

 

[Spock]

I think Apple needs new ad people.

 

[cmaier]

Nice.

 

[citysnaps]

Good ad. It gets the message across that everyone has different computing needs. And for some, an iPad is ideal.

 

[LeeW]

I mean really, what BS. A clear 'gamer guy' type setup suggesting an iPad can replace that. General office people who would not be using Macs anyway will not be able to use just an iPad. All the sheep will be along to laud it but really is a BS ad.

 

[R.T.J.]

Sort of very unrealistic. Oh well...

Wait for any PC maker to start to make fun of Apple regarding "dongles".

 

[MacLawyer]

I actually like this ad. Sometimes Apple swings and misses big.

 

[Octavius8]

I love my Ipads. But they are not laptops, they are not full computers, no matter how more powerful the CPUs are, the iPads OS is just not a computer OS. No real windows, no real productivity software due to app store, which is not an "applications store". No easy file manager, no easy way to organize thousannds of files and folders. Sorry, it is not designed to be a computer replacement. The M1 iPad is just overkill for that simplistic OS. And I Love my ipads and my iMac and my MacBooks. Is just that Ipad OS is so lacking to be seriously considered as productivity computer. For some things is ok, buT
Mostly just for consumption. Even no calculator default app! IMHO, after using Ipads since the 1st one.

 

[mystery hill]

They should compare the iPad Pro to the M1 Macs in these ads.

 

[w5jck]

Total friggin' rubbish! Apple has made it clear with their lackluster iPadOS that iPads are for play, not getting work done. They just released another flop of an iPadOS which still has a garbage filing system. They finally make the iPad Pros powerful enough to take on laptops, but they keep the iPadOS as lackluster as they can. It takes three or four times longer to get computer work done on an iPad because the iPadOS fights you ever step of the way! it is too kluge and underpowered and riddled with bugs. Apple proved beyond a shadow of a doubt with iPadOS 15 that they have absolutely NO intention of turning iPad Pros into workhorse laptop killers. They are only interested in selling toys for gaming, video, music, and social media fluff. They gave us a workhorse of an iPad Pro, now they need to give us an iPadOS that can actually use that workhorse for something other than playing.

 

[tubular]

My next computer is definitely a computer. And so's the one after that.

 

[4743913]

still just an iPad....

my comic book pages flip a little crisper..

 

[citysnaps]

I love my Ipads. But they are not laptops, they are not full computers, no matter how more powerful the CPUs are, the iPads OS is just not a computer OS. No real windows, no real productivity software due to app store, which is not an "applications store". No easy file manager, no easy way to organize thousannds of files and folders. Sorry, it is not designed to be a computer replacement. The M1 iPad is just overkill for that simplistic OS. And I Love my ipads and my iMac and my MacBooks. Is just that Ipad OS is so lacking to be seriously considered as productivity computer. For some things is ok, buT
Mostly just for consumption. Even no calculator default app! IMHO, after using Ipads since the 1st one.

I think most people know that. What some people fail to realize, is others' computing needs aren't as demanding as their own. Or as demanding for tech people who hang out on tech forums, which is not Apple's largest customer demographic.

For many, a portable tablet with basic web browsing, email, messages, note-taking, light sketching/drawing, writing, etc is ideal.

There's a reason Apple dominates the tablet market, both in number of units sold and revenue. It's about understanding not everyone is into tech and many only need a great tablet with a great/responsive display for their casual needs. And... that some people who are into tech and have multiple regular computers, sometimes just want to *consume* with a tablet.

 

[Apple_Robert]

Good ad. It gets the message across that everyone has different computing needs. And for some, an iPad is ideal.

Exactly. The iPad is a computer for many people. And for others, it is a device that fills a void during mobility. If it meets your need, that is all that matters.

 

[Techwatcher]

Here we go again lol. Bipolar management at Apple as usual. Pushing how it's "better" than a computer, but won't even put their own pro applications on it.

 

[Serban55]

Its feeling like Christmas

 

[CalMin]

Yeah. It’s a bit of a misstep that one.

Fact is that iPad is a bit of a hard sell at the higher price points. Capabilities aren’t substantially higher than the base models so the Air and the Pros are basically just luxury devices. Apple doesn't know how to market them and this ad shows that.

 

[citysnaps]

Exactly. The iPad is a computer for many people. And for others, it is a device that fills a void during mobility. If it meets your need, that is all that matters.

Bingo! I don't understand why some believe everyone else's needs must be like their needs. That's very myopic and self-centered.

 

[Lobwedgephil]

I think Apple needs new ad people.

Apple has some of the best advertising in the world.

 

[AmazeSE]

Now change the Windows PCs to the new iMacs. It wouldn't change anything. 🤷 That's why this Ad is not a good Ad. The comparison is flawed.

 

[Edsel]

Apple Ad people copying the old Microsoft Surface Ads. How creative Apple has become!! /s

 

[citysnaps]

Here we go again lol. Bipolar management at Apple as usual. Pushing how it's "better" than a computer, but won't even put their own pro applications on it.

Better than a computer? Where was that claim? What I saw was flexibility for some people whose needs might not be as demanding and serious as yours. Apple provides options for all people.

 

[richpjr]

Here we go again lol. Bipolar management at Apple as usual. Pushing how it's "better" than a computer, but won't even put their own pro applications on it.

I think that the Universal Control gives us a hint at how Apple views the iPad: unless you have very simplistic needs, it's an accessory to a Mac or a consumption device. I don't mean that in a derogatory way - some people do just need to do basic tasks.

The frustration is always with just a few tweaks it could be the only "computer" a lot more people need. But does Apple think that is in its best interest???