Emotions. People shall build a „personal relationship“ to a technological device. That would make them more accessible on a level beyond sober rationalism.An articulated, yet stationary Apple “robot.” Just . . . Why?
The idea is nothing new for Apple - remember the old two-faced Mac logo, trying to position a Mac as a „friendly“ computer? Or the introduction of mouse and GUI, when a computer was traditionally operated via keyboard only? Or the popular ad campaign for the G4 (lamp) iMac?
Personally I like the idea very much. Goes beyond the usual technobabble and cool-yet-distanced (and sometimes less user-friendly) UX experiences of most modern devices.