Apple Provides Behind-the-Scenes Look at How Vision Pro is Made

[QuarterSwede]

Sometimes a product launches that isn't trying to fix a problem.

The iPhone launched not because phones were problematic but because Apple thought they could do something different. I think that's what they're doing now. AR/VR -- sorry -- Spatial Computing is just starting to take off, and Apple wants to define their niche in this emerging market.

It's easy to look back now and see what problems the iPhone "solved" in the years after it first launched and I think 10-15 years from now we'll see how the Vision had a similar impact on the market.

The cell phone market in 2007 was awful. Even Sony’s Ericsson phones weren’t great to use and they were considered some of the best. The iPhone was massive because it made phones simple, you could use the full web on your mobile, and have all of your music on it. It was magical and pretty much solved all the pain points mobile phones had.

 

[Royksöpp]

I don’t care for the black gloop they’re using to glue it together. This thing is not coming apart without a fight.

 

[sunny5]

Clearly, I dont see the point of adding a front display and glass for Vision Pro. They just adding more front weights while it barely serves its purpose.

 

[flottenheimer]

I just love looking at manufacturing — doesn't matter much if it is microchips, food, furniture, wood, fabrics ... or the Apple Vision Pro. All is beautiful and fascinating.

(Looks like a rather slow production line for the AVP though).

 

[svish]

Very interesting video. Looking forward to seeing the reviews in the coming days.

 

[sunapple]

Do you think that much cheaper products (like Quest 3) are manufactured particularly differently?

That device is made of plastic. So you design a couple of molds and inject liquid plastic, eject the parts and screw them together- simply put. Not free, but super common and there for much cheaper.

Vision Pro has no straight lines and is completely made of metal and glass, you can see exactly in the video how robots are shaping and polishing for several stages to achieve that. That’s custom tooling and that must be expensive even at the production volumes Apple has.

BTW an Apple Watch goes through some of these step as well but it’s not exactly copy paste I would presume.

 

[CheffyDude]

Still, even after watching this, the device makes no sense for daily use. It still seems more like a toy than a device to make my workload easier.

 

[Donoban]

Man they are really really pushing this solution that doesn't have a mainstream problem to fix.

You either trolling, still in high school or have no idea.

Did this mean you’re not ever buying one?

 

[Donoban]

Still, even after watching this, the device makes no sense for daily use. It still seems more like a toy than a device to make my workload easier.

Cheffy dude has more than two safari tabs open. 😂

 

[Digital Dude]

”Aluminium”

Oh god please no. 😒

 

[CodeSpyder]

Robots are our friends.

 

[NT1440]

I just love looking at manufacturing — doesn't matter much if it is microchips, food, furniture, wood, fabrics ... or the Apple Vision Pro. All is beautiful and fascinating.

(Looks like a rather slow production line for the AVP though).

These are almost certainly different facilities in the video. I doubt the glass forming/treatment/polishing happens in the same facility that the parts assembly is done. Very few electronics are manufactured from beginning to end in one factory.

 

[sza]

Not buying for sure since I can’t find any useful use case of using it. It will be an expensive dust collector for me.

 

[Feek]

A video like this without a Jony Ive voiceover just feels wrong.