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Apple Pulls 'Genius' TV Ads from YouTube and Apple.com

No matter what...

No matter what an advertisement does or how it is received, the agency will ALWAYS declare that this was their intention all along. "Poorly received?" We meant for that to happen! "Pulled almost immediately?" We planned it that way! "Awkward?" That was our idea all along!
 
crossifixio said:
Someone got fired!!!
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I wonder if Steve Jobs taught Tim Cook to say "You aren't worth s***!" to employees who produce poor results. But seriously, they should go back to the "Mac vs PC" ads instead of these mediocre ads that you'd expect from Microsoft.

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aurichie said:
How is this a story? Apple removes ads all the time from their sites. It doesn't mean the ads were bad or unsuccessful. They were still much better than ads for Android devices and Microsoft Windows.
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Apple kept other ads up for much longer than these.
 
Woosy Boy

I want an Apple 'Genius' to look more like an experienced ocean surfer or skier, or other outdoors type. Best preference is a young 'vet' back from iraq and/or Afghanistan well seasoned in life and tech matters. I like a two day stubble and steely eyes.

I do not like a high pitched squeaky voiced man-child who looks like he'd faint at the sight of a girl with little or no clothes on.

And I don't like the use of 'customer' types who look dumb as dirt (though most are).
 
These ads were terrible. They were at once arrogant and pedestrian. That's a hard combo to achieve. Typical bullet-point focus group advertising. They cheapened the brand. Good riddance.

And seriously...iPhoto is a joke. But I won't get into that.

As for them having been created to air only a few times...that's a load. It's expensive and very time consuming to shoot in an airplane environment.
 
What offended me most was how they betrayed the apple brand. Apple has always been recognized for good design. These were pedestrian, common, and weak. There was nothing original about them. They could easily have been ads made by Wal-mart touting the fact that they were carrying Apple now. Who cares if they insulted consumers. Good ads should always insult a few consumers, otherwise they're not taking a stand. That's what I hated the most about them. They were hardly taking a stand. It was like apple was saying, "now that our Market Cap has us as the biggest company in the land, we're going to start making ads to fill that role - big, corporate, and lame."
 
The thing that got me was the message Apple appeared to be sending. I worked as a family room specialist (iOS device "repairs" and basic training) for a few months before moving onto the genius role and the lead genius would constantly remind us that we were there to fix issues, but not really teach people like Creatives or provide solutions like Experts do. From what I remember of the adverts one customer asks how to do something in iPhoto, and another asks how to do something in iMovie - both really what a FRS (or in some places a Creative) would do.

I just feel sorry for the poor geniuses who might have suffered extra customers booking appointments for such help, and then being scolded for taking too long and not fixing "proper" issues.
 
They were awful, but since I don't watch tv I don't care whether they were pulled or not.
 
johncrab said:
I completely disagree with the naysayers. I enjoyed these ads and saw them as tongue-in-cheek. We can't all be geniuses at everything and these ads poked fun at areas where we all have shortcomings (and yes, we do.) The message I received was, "here's some friendly help to get you going in the right direction".

Thinking back to when I made the move from PC to Mac in 2006, Apple's Genius program was small compared to today and I would have felt less trepidation had I seen some light ads designed to say, "It will be ok." The PC world then as now only points fingers. Call the PC maker. No, call Microsoft. No, call the third party developer. Oh, you installed THAT. Can't help you. Bye. There is none of that in the Mac world and this ad said so in a positive way without saying, "You know how those guys won't help you? Well, we will." That's a negative message which Apple cleverly got around yet acknowledged in these ads.
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I liked them too, and to be honest I'm more concerned that Apple would pull the ads based on the opinions of analysts and armchair CEOs who hang around forums. These are the same people who think the next iPhone will fail unless it has a 5-inch screen.
 
The good thing out of this is that Apple still listens to their hardcore fans and takes their criticism seriously.
 
The ad really failed to capture the perfection of the Apple in store experience and Genius service excellence.

I myself was very skeptical until my iMac HDD failed.

1. booked appointment online.
2. arrived at store, concierge greeted me and walked me to a genius bypassing the lineup
3. genius did not fight me on HDD or ask stupid questions
4. took iMac, gave me ETA
5. before leaving I bough wife an iPad case
6. time elapsed in/out of store was 15 min

That's more like a high end Hotel than a computer store. I get worse service from my auto dealer after spending $60,000 on a car.
 
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