I am so pissed at Apple right now that I personally wrote the biggest, long-a** e-mail to Tim Cook himself. Here it is quoted in its full glory, for your reading pleasure:
A good well written letter and symptomatic of how special Apple has long been that it generates such deep emotions. I hope Tim reads it.
Tim Cook is an intelligent man and also methodical. However his loyalty is to the board and shareholders and he will ultimately always choose profit above all else. This isn't to knock him, it's the case with 99.99% of men in his position. Apple was lucky to have a visionary like Jobs for so long - and he had his flaws too. However his independence allowed him to do any things and to take risks that other men might have failed to get the board's approval for. Launching the iPad that ate away at low-end MacBook sales is one example. Another was launching the iPhone despite it being clear it would be the beginning of the end of Apple's ipod cash cow.
What really worries me about Cook is the central theme of your letter - he seems to have no instinctive understanding, as Jobs did, for trust. We saw this in the cavalier way that Cook allowed U2 to force their music into everyone's copy of iTunes. And we saw it really loud and clear with Aperture. For me that marked a turning point, after putting a lot of trust in Apple for many years, trusting them with what is to me a very important part of life; photography, photos of friends, families, life's moments and travel, to have them unceremoniously dump us because they want to get teenaged girls using Photos instead really was a kick in the teeth. This isn't the reaction of those who want something for nothing or who whinge about minor changes, this was Apple betraying long-term trust in an area that has long been a central part of many peoples interaction with technology. They're the richest company in the world, they only had to promise to keep Aperture going for a few more years until they could guarantee that Photos could open the library without any problems and all the arguments would have melted away but they couldn't be bothered. Would Apple of today even make Aperture, something driven by Job's passion for photography and determination that Apple users wouldn't be left out by Adobe? It's hard to imagine Cook taking such an approach. Worryingly his lack of judgement seems to result in him spending time and energy sucking up to thuggish hip-hop "singers" rather than standing up for loyal customers.
Apple faces the same problem that many in tech do - for most people most laptops and tablets made in the last few years are good enough and people will upgrade less and less. One way around this is to make such wonderful products that people want to upgrade - essentially the Jobs route. The other is to try to use tricks cutting off purchases, forced obsolescence, abandoning users of one app to push them to another etc. This has long been Microsoft's approach and appears to be Cook's approach.
I have some sympathy for him: Standing before the board of directors it must be very hard to resist such urges; ultimately they can't account for trust. However it really is a precious, almost priceless commodity for a company and it's sad to see Apple squander it. Years ago everyone would have believed them when they said yesterday's actions were a glitch, today I see many people assume they were testing the waters and then got rattled by the reaction. We'll never know the truth however the impact of the decline in trust is very visible.