This is ridiculous. Pull the content from being able to be purchased from current customers, ok. But don't make it impossible for those who have already PAID for the downloads to redownload. Those movies are their property now. That's absurd.
Especially when they don't bother to auto-send you an email.
"Sorry Customer, due to licensing, your movie is no longer available and has been deleted from your library and iCloud."
I'm sorry, but this business model is flawed. So they get to keep the money even after the pull the titles? Class action suit.