Biggest Hurdle
This is the biggest hurdle to allowing digital to replace hard copies. I hope apple can talk sense into these production companies. Otherwise to be honest people have to steal the movies till the companies sales go down and they start paying attention. It worked for the music industry, and now we have iTunes radio, and iTunes where we can purchase songs cheap. The same revolution may need to happen with movies.
This is the biggest hurdle to allowing digital to replace hard copies. I hope apple can talk sense into these production companies. Otherwise to be honest people have to steal the movies till the companies sales go down and they start paying attention. It worked for the music industry, and now we have iTunes radio, and iTunes where we can purchase songs cheap. The same revolution may need to happen with movies.