Apple's given up
People just don't get it. If Apple truly wanted to remain forever in the Pro Broadcast and Cinema markets it would have released a full featured FCPX...or at least a product that met the needs of those markets. Certain common sense features were purposely left out. After 2 months FCPX has seen no updates--not a single addition to stem the complaints. The only thing they've done now is re-release a product they killed which is very unlikely they will update. Let's face it the high end pro market is very niche and Apple no longer does "niche". Ask all those people who bought servers, who now have to buy Mac mini's or my being hounded by Apple sales people to buy Final Cut Server--now what? Only option is Avid--period. Customer lost after spending many thousands of dollars. Apple wants the mass market. There are a lot more event videographers, small independent production companies with one editor where sharing isn't necessary, schools and consumers who want the feel of a pro editor without real pro features. You can't edit a 60 second commercial in a pro ad environment never mind a movie on this thing. BUT, editing is fun on it, easy and intuitive once you get the hang of it. Those people won't miss the Pro features. Face it, it's just too expensive to have a large team of specialty developers making over $100,000 working on a product they don't sell a mass number of. I'd expect an iPad 3 version of FCPX before you see broadcast features put back in--an iPad 3 version would be a take off product where people can shoot and edit in the same device for people getting rogue/blog/journalist videos on the net almost instantly. The only thing Apple really needs to do is drop the price of FCPX to $100 and seed the field to Avid and Adobe. They'd sell a lot more of those than Premier and MC combined. Adobe Premier is a far better product--it would take many many years for FCPX to catch up, as Adobe is constantly upgrading and adding features.