Sabon said:Their profit margin is lower than we would like because of R&D. Don't get me wrong. I don't want them to cut one penny from R&D or they would die like before Steve jobs.
Unless their sales go up a LOT they won't ever come close to 15% profits. Since they sell a lot less desktops than Dell. Their profit after R&D (which is HUGE compared to Dell's and it shows) will always be lower. Steve is fine with that and so am I. Better products is more important as long as they make just enough profits to continue to pad their coffers after R&D.
Good answer! I agree 100%. However, I think that their profit margins will be at 15% sooner than you'd guess.
Apple profit is set to SOAR with increasing market share.