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Imagine if all companies were like Apple and selling products with high margins. The world would be a completely different place with only rich people being able to afford a computer. A computer would be a status symbol.

Yep, and thank goodness they're not all like Apple. Love my Apple products, but not everyone could afford computers if they all priced like Apple.

Good thing we don't live in a Steve Jobs world!
 
Imagine if all companies were like Apple and selling products with high margins. The world would be a completely different place with only rich people being able to afford a computer. A computer would be a status symbol.
You're complaining but you're a fan of BMW? :p
 
Enough already. Apple needs to get into this space, and not at the $1500 price point.

Apple won't enter this space. At least in the sense that they will not sell a computer for 299-499, let alone a laptop. They will, however, create something similar but it will be loaded up with features (many that are available in the netbook market and many exclusive to Apple's offering) and price it higher. Justifying the higher price with all that is included. Much of the price premium on Apple computers is for the OS. You can buy a cheap PC but you get Windows. You get what you pay for.
 
Imagine if all companies were like Apple and selling products with high margins. The world would be a completely different place with only rich people being able to afford a computer. A computer would be a status symbol.

Not only is that scenario unlikely (obviously), but also impossible.
 
Not only is that scenario unlikely (obviously), but also impossible.

Why not? In some other reality, the hardware makers could have just decided to make their own OS just like Apple does with OS X. Since each OS was different there would be no direct way to compare them. Computer makers could arbitrarily price their machines.
 
"Cook notes that if they do find a way to deliver an innovative product that makes a real contribution, Apple will pursue it."

Maybe they have already found a way to deliver an innovtive product that makes a real contribution. The 10" touch screen devices, he just does not want to let anything loose about that. Seems to make sense ;)
 
I completely agree with Cook and am glad he had the guts to say that netbooks are junky hardware unworthy of the Mac brand name. I've been saying all along Apple will not make a netbook. What's much more likely is a bigger iPod like device in a tablet form factor and no keyboard. It'll be expensive too. His statements pretty much corroborate that.

Leave the low priced garbage for the other companies. Apple does expensive products with an emphasis on design and does it well.

I agree again. Apple will make some form of a touch device and charge way to much for it. If apple made a "netbook" for an affordable price it would eat up all the sales of the macbook (which apple maintains a large profit margin on). People would buy the netbook and realize they do not need the more expensive laptop. Apple would lose money. This is the only reason they will not enter the market. Simple economics. It does not have anything to do with customer loyalty. People buy apple laptops no matter what the price. Why would you change this format?
 
Cook said that when he looks at the existing netbook market, he sees cramped keyboards, terrible software, junky hardware and very small screens.
So basically whatever netbook/mini-tablet Apple may make in the future will solve these problems.

haha i cant believe this. the phone and the touch cant be compared to netbooks. Netbook is a slow computer. an iphone is not.
:D

Maybe they have already found a way to deliver an innovtive product that makes a real contribution. The 10" touch screen devices, he just does not want to let anything loose about that. Seems to make sense ;)
Exactly what I'm thinking.
 
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Don't you guys remember when Captain Steve was asked why Apple didn't make a smart phone and Steve said "We don't get involved in saturated, low margin markets". Ha! as I respond with my iPhone !
 
Yep. I'd pay for something that was around £350 - £450 that was touch screen and big enough to throw into the pockets of cargo trousers. Virtual keyboard, decent screen size for web, email etc. Allows me to hook up to monitor my network. Download music and video blah blah. Allow me to proof read docs allow me to publish docs via iWork.com etc. Could be a very sweet spot.
:apple:


Exactly. And tim was right netbooks are a bunch of crap, junky low performance systems. I d take the air or my iPhone inter anyday. I got an ASus ee gathering dust. Really crappy machines... Come on since when did the atom become a CPU ? It's just intel's junk.
 
Large ipod Touch

I bet you they'll come out with a large ipod touch like a 10" screen or something. Then they will probably get into books within itunes.

It might have an easel/charging doc that acts as a desktop screen and will allow you to connect via blue tooth a mouse and keyboard.


Just a thought.
 
This answer leaves so many room for speculation.

I for one, think they will not follow the Netbook model. They have made that assumption clear. Still that doesn't mean that they won't release something that competes. The iPod Touch was released as an iPod for those who wanted iPhone-esqe features, yet now its a great hit as an iPod and gaming device. Much so, I am willing to compare the iPod Touch as gaming device like the early DSs and PSPs. I can see the iPod Touch becoming a strong multi-purpose device, and evidence of this, we can see the military already incorporating them.

Can Apple be preparing to release something we are not expecting? I hope so. They didn't discard this possibility as they mention they have ideas for said thing. Maybe they will surprise us with something like when the iPod came out, no one expected it, yet a great success and drove a baby market at the time. So, will Apple base their next device on the iPhone/iPod Touch technology? We can guess.
 
The only reason Netbooks are even selling is because they are dirt cheap and by being dirt cheap, they are dropping the margins of those selling it, go look and Dell and HP's margins dropping because of this. If Apple were to enter, I surely don't expect it to be dirt cheap which is the main reason of netbooks, don't see how successful it would be.

In which alternative dimension is the market you are talking about?

Dell. -- errrr. their share of units shipped went DOWN
https://www.macrumors.com/2009/04/16/apples-us-market-share-slips-in-1q-2009/

So if they were selling tons of red-hot netbooks wouldn't that number have gone up?

Likewise look at Acer's number and look at HPs. Again ... who might be the one selling the bulk of the netbooks? HP, Dell , or ????????

So since they are NOT selling the bulk of the netbooks might want to look elsewhere for the drop in their margins. Note too that Apple was not immune from dropping margins on Macs. Miss the point where the Apple person asserted "... We saw less Pro Macs being sold in the U.S. ..." ?
You think that is only happening to Apple? Walk into any Fortune 1000 company and whose computers likely to see on everyone's desk. HP's, Dell's, Mac's, or Acer's or whose????

Who has a better consumer PC market share HP or Dell ? So the one with higher exposure to the business market would have a bigger or smaller drop off in unit sales on the higher end?

Another point he made was "a larger percentage is educational so is subject to recent budget constraints.". The tax base is going to shrink for several years. A smart strategy to push your product pipleline in the opposite direction of your current customer base? That is sound strategy?

Then the other part is almost comical. Netbooks are evil because, among other things. "cramped keyboards, ... , very small screen, bad software " .
So Apple's alternative is " iPod Touch or iPhone". Because the keyboard and screen on those are full sized perhaps???? Really? Doesn't run any major web browser plug-ins. Only can run one app at a time.

The original Mac had a b&w 9 inch screen and somehow folks found utility with it. The color 10 in" (or so) screens on the netbooks aren't too bad for the limited purpose use they are aimed at.

Apple doesn't "have to" do a netbook at the same price as some no-name vendor rebadging something off of Acer's assembly line. However, they could use something down below the $999 point on the MacBook (which apple just about hides on their site and yet apparently is a big seller. )


If Apple is crippling the computer folks from competing with the Touch/Phone folks that is a mistake. I know Steve likes things siloed , but the market is not siloed in real life. That is just an artificial constraint putting on the themselves if they are indeed following that course.
The limited, second computer that you tote around with you probably should not be priced more than the less mobile computer you have at your more permanent location. That is the realization that the market as latched onto. At some point Apple will either miss the boat or wake up to that reality.
 
Did anyone else spot the marketing LoopHole here, and that if Apple Wasn't Interested In Putting The Mac Brand On A Netbook Device, It May Be Introducing A New Product Line In Itself?
Can Anyone Say Newton III ;)
 
Imagine if all companies were like Apple and selling products with high margins. The world would be a completely different place with only rich people being able to afford a computer. A computer would be a status symbol.



Haha, like a BMW automobile maybe eh BMWFan? Sorry couldn't resist.


In a previous post, I said that the netbooks of today are like those portable DVD players for $120.00 at Costco that everyone bought, but are collecting dust in the closet now - junky stuff is rarely worth owning.
 
This answer leaves so many room for speculation.

I for one, think they will not follow the Netbook model. They have made that assumption clear. Still that doesn't mean that they won't release something that competes. The iPod Touch was released as an iPod for those who wanted iPhone-esqe features, yet now its a great hit as an iPod and gaming device. Much so, I am willing to compare the iPod Touch as gaming device like the early DSs and PSPs. I can see the iPod Touch becoming a strong multi-purpose device, and evidence of this, we can see the military already incorporating them.

Can Apple be preparing to release something we are not expecting? I hope so. They didn't discard this possibility as they mention they have ideas for said thing. Maybe they will surprise us with something like when the iPod came out, no one expected it, yet a great success and drove a baby market at the time. So, will Apple base their next device on the iPhone/iPod Touch technology? We can guess.

I found it odd he specifically said Mac Brand not Apple Brand. Yep so some form of iPod Touch/iPhone family device is nearing launch I say. Nothing better than the denial that doesn't fully deny.

Maybe a new stereo bluetooth device similar to the shuffle to go with it and voice control in springboard, so the larger device doesn't need to come out of your bag to answer a call or do some simple tasks like tell it to dismiss, read or reply to incoming messages. A lot people keep even small phones in their bag so why not offer up a larger device that won't fit in a pocket.
 
Did anyone else spot the marketing LoopHole here, and that if Apple Wasn't Interested In Putting The Mac Brand On A Netbook Device, It May Be Introducing A New Product Line In Itself?
Can Anyone Say Newton III ;)
I found it odd he specifically said Mac Brand not Apple Brand. Yep so some form of iPod Touch/iPhone family device is nearing launch I say. Nothing better than the denial that doesn't fully deny.
Maybe this tidbit should be added to the article…
 
Imagine if all companies were like Apple and selling products with high margins. The world would be a completely different place with only rich people being able to afford a computer. A computer would be a status symbol.

If Macs had been available 30 years ago and priced as they are priced now minus inflation I would have bought one with my own money while I was going to school. Of course I wasn't raised in a third world country like the USA seems to be nowadays, according to some people here.
 
In which alternative dimension is the market you are talking about?

Dell. -- errrr. their share of units shipped went DOWN
https://www.macrumors.com/2009/04/16/apples-us-market-share-slips-in-1q-2009/

So if they were selling tons of red-hot netbooks wouldn't that number have gone up?

Likewise look at Acer's number and look at HPs. Again ... who might be the one selling the bulk of the netbooks? HP, Dell , or ????????

So since they are NOT selling the bulk of the netbooks might want to look elsewhere for the drop in their margins. Note too that Apple was not immune from dropping margins on Macs. Miss the point where the Apple person asserted "... We saw less Pro Macs being sold in the U.S. ..." ?
You think that is only happening to Apple? Walk into any Fortune 1000 company and whose computers likely to see on everyone's desk. HP's, Dell's, Mac's, or Acer's or whose????

Who has a better consumer PC market share HP or Dell ? So the one with higher exposure to the business market would have a bigger or smaller drop off in unit sales on the higher end?

Another point he made was "a larger percentage is educational so is subject to recent budget constraints.". The tax base is going to shrink for several years. A smart strategy to push your product pipleline in the opposite direction of your current customer base? That is sound strategy?

Then the other part is almost comical. Netbooks are evil because, among other things. "cramped keyboards, ... , very small screen, bad software " .
So Apple's alternative is " iPod Touch or iPhone". Because the keyboard and screen on those are full sized perhaps???? Really? Doesn't run any major web browser plug-ins. Only can run one app at a time.

The original Mac had a b&w 9 inch screen and somehow folks found utility with it. The color 10 in" (or so) screens on the netbooks aren't too bad for the limited purpose use they are aimed at.

Apple doesn't "have to" do a netbook at the same price as some no-name vendor rebadging something off of Acer's assembly line. However, they could use something down below the $999 point on the MacBook (which apple just about hides on their site and yet apparently is a big seller. )


If Apple is crippling the computer folks from competing with the Touch/Phone folks that is a mistake. I know Steve likes things siloed , but the market is not siloed in real life. That is just an artificial constraint putting on the themselves if they are indeed following that course.
The limited, second computer that you tote around with you probably should not be priced more than the less mobile computer you have at your more permanent location. That is the realization that the market as latched onto. At some point Apple will either miss the boat or wake up to that reality.

Please read this:
http://online.wsj.com/article/BT-CO-20090422-707095.html
 
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