Apple Has Raised $200 Million Through (PRODUCT)RED Sales to Fight AIDS

[MacRumors]

Apple, a longtime supporter of AIDS research through its (RED) partnership, today shared some details on the work (RED) is doing to put an end to AIDS in Africa with the money it raises for the Global Fund.

Since its founding in 2006, (RED) has raised more than $600 million to support the Global Fund, $200 million of which has come from Apple.

Apple sells a selection of exclusive (PRODUCT)RED branded merchandise, and when customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED). Apple has been selling (PRODUCT)RED merchandise for years now, and its most recent release is the red version of the iPhone XR.

Apple is (RED)'s largest corporate donor, and in its release today, Apple shared some stories of the HIV-positive caregivers who benefit from the money donated to the Global Fund, and the full article is well worth a read.

The Global Fund has provided money to thousands of facilities in Kenya and seven other countries in Sub-Saharan Africa, and it's made a huge impact cutting down on the spread of the disease. In 2017, there were 53,000 cases of HIV in Kenya, a major improvement over the number of HIV cases back in 2000 when 9.3 percent of all adults in the country were HIV-positive.

Great news ahead of World AIDS Day, @Apple's total for @RED reaches $200 MILLION. 100% goes to #endAIDS. Thank you all for buying @Apple (PRODUCT)RED. https://t.co/ZIKxFb7Uql pic.twitter.com/to8WRNXNW0 - (RED) (@RED) November 29, 2018

With improved access to HIV treatment through the Global Fund, which provides 17.5 million people with life-saving antiretroviral treatments at the moment of diagnosis, just 4.8 percent of adults in Kenya were HIV-positive in 2017.

"The Global Fund and (RED) have made a huge impact in the lives of HIV-positive patients," says Robina Anene Muli, who runs the Embakasi Health Centre. "Especially when it comes to testing kits, ARVs and other drugs -- they provide 80 percent of our supplies and funding."

Apple is planning a major fundraising effort in honor of World AIDS Day, set to take place this Saturday. From December 1 to December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED).

Apple will also turn the Apple logos at many of its retail stores red to raise AIDS awareness, as it has done in past years.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Has Raised $200 Million Through (PRODUCT)RED Sales to Fight AIDS

 

[kstotlani]

That is impressive

 

[kwikdeth]

Pretty impressive results.

 

[Mr_Brightside_@]

I’m glad Ive convinced Bono.

 

[ericgtr12]

WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.

 

[Solomani]

Very niiiiice!

-Borat

 

[Glideslope]

Well done.

 

[Porco]

I think it’s a great thing. It’s $200million Apple could have held onto, or used for something less worthwhile, from products they probably would have sold anyway (either in red or other colour schemes).

 

[thadoggfather]

Great cause... on paper


Sorry to be a buzzkill but -
I am of the opinion bono’s Org that’s owns (red) mishandles most of the $$$ and it becomes his personal slush fund. His politics always stink too and he’s a Loyal George soros crony.

https://www.dailymail.co.uk/news/ar...ion-giving-tiny-percentage-funds-charity.html

Once a scumbag , always a scumbag.

He also didn’t become the richest rockstar in the world just from U2 ... just saying

Worth a watch imo if you’re open minded to being presented w uncomfortable facts, very eye opening, about an hour long, aptly titled : Bono is evil

Also touches on the time when apple forced users into having a copy of the u2 album on Their devices without their consent

 

[burgman]

WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.

Wait for it, the flotsam will drift by in time. My only concern with any charitable donations is corruption in the countries and having the money actually reach those in need.

 

[jkcerda]

well done.

 

[tromboneaholic]

My wife always wants the (RED) version of an Apple product any time there is one.
Not because she's a humanitarian. She just like red.

 

[jimbobb24]

Great job Apple.

I saw some articles saying we are getting close to a vaccine. For those at risk this will be an amazing breakthrough.

 

[trainwrecka]

WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.

It's the internet. Someone has a reason.

Anyway, good on them for raising that much.

 

[sdf]

Apple will also turn the Apple logos at many of its retail stores red to raise AIDS awareness, as it has done in past years.

Are you absolutely sure, sir? It does mean changing the bulb.

 

[jclo]

Are you absolutely sure, sir? It does mean changing the bulb.

Apple uses a red decal for a lot of its stores.

 

[joueboy]

This program is been really great and Apple did a great job. Remember although the photo portrays the new XR that $200 million is been raised over the years since it started and 1 item that Jony Ive designed a gold EarPod sold for $461K.

 

[cocky jeremy]

We need to quit funding this and just ask Magic Johnson for the cure, because clearly, he has it.

 

[CarlJ]

Are you absolutely sure, sir? It does mean changing the bulb.

Apple uses a red decal for a lot of its stores.

If I were Apple, I'd be building those white-lit Apple logo signs with RGB LEDs, so they could be turned red (or any color needed in the future - green on Earth Day?) via software. Saves the expense of having to physically mess with the signs in hundreds of stores.

 

[supremedesigner]

Of all $200 million, how much does it actually go there and how much goes to CEO?

 

[AgentAnonymous]

WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.

We all should, but it's still "political" because the unfortunate reality is that kind of thing will upset the radicals that belong to the alt-right.

 

[NinjaHERO]

Would love to help contribute to this with my Apple purchases. Wish they'd make the high end phones in RED. Heck, even my Ipad and Macbook Pro. Why not offer them all RED.

 

[thadoggfather]

WTG Apple! Not sure why this is PRSI worthy, what's political or controversial about raising $200 million to fight a lethal disease? We should all be applauding them.

Politics
Religion
Social
Issues

If AIDS isn’t a ‘social issue’ — what is it? An apple product?

 

[ericgtr12]

Politics
Religion
Social
Issues

If AIDS isn’t a ‘social issue’ — what is it? An apple product?

A deadly disease?

 

[thadoggfather]

A deadly disease?

I don’t disagree but I also don’t see a ‘deadly disease’ subcategory

It affects society so it’s a social issue