Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

[MacRumors]

Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.

Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current iPhone lineup, and it includes both the standard plan and the Theft and Loss plan.

The two-year AppleCare+ subscription prices have not changed, nor have the service fees and deductibles. The increased prices are only applicable when paying for AppleCare+ on a monthly basis.

Apple has not raised the prices of AppleCare+ subscription plans for the iPad, Mac, or Apple Watch.

Apple's price tweak for iPhone AppleCare+ monthly subscriptions come as it prepares to shift AppleCare+ purchasing options to subscriptions. Apple is phasing out one-time purchase AppleCare+ plans in retail stores and for on-device purchase as of this week.

In Apple Stores and in the Settings app on the iPhone, customers who make a purchase will have the option to purchase AppleCare+ as a monthly or annual subscription that renews, which eliminates any lapse in coverage and provides Apple with ongoing revenue after a two-year period.

Apple is keeping one-time AppleCare+ purchase options available in its online store for the time being, so customers who prefer buy a non-renewing AppleCare+ plan that expires at the end of two years can still opt for that.

Article Link: Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

 

[icanhazmac]

What a 💩 show! First the elimination of the one-time purchase in store and a price increase??!?! Whoever thought up this launch should be fired.

#otterboxdefenderFTW!

Edit: I don't mind the increase, as the cost of the devices increases, so do the repair costs. The optics of these two things back to back though... 💩 show! I haven't bought AC+ for a phone in a long while, I let the case do its work. All y'all nudists are the reason for the price increase! 😂

 

[spartan1967]

Would love to see how the bean counters showed value to Apple execs. on how an additional $6.00 per year is justified vs “Once again Apple is raising prices!”

 

[LionTeeth]

What a 💩 show! First the elimination of the one-time purchase in store and a price increase??!?! Whoever thought up this launch should be fired.

They will be rewarded. As this will slightly increase shareholder value.

 

[thelink]

I’m a big fan of AppleCare+ for the simplicity and peace of mind, but I’m a little bothered with this price increase. I have a few credit cards with insurance included. Has anyone had good/bad experience with their credit cards insurance that they can offer?

 

[Kkspire]

Still the best value by a longshot. I was always surprised at the low price. Carrier insurance wants to charge you $18 a month to get God knows what for a device. I only trust the manufacturer. And this is way cheaper and much easier.

 

[turbineseaplane]

Raise it more!

People that use it -- love it -- and would pay more for it

Why leave money on the table?

 

[BootsWalking]

Not upgrading to our new models as quickly as you used to? No worries - we'll find new ways to extract that money from your wallet

 

[turbineseaplane]

I wonder how long until you can just "Subscribe to Apple"

Maybe some tiers starting at $249 per month to cover a Mac & iPhone (base models of course) and you could "pay up" from there?

 

[Student of Life]

So thats why the eliminated the two year purchase, they can change prices each year and get more money. Ugh.

 

[Helios_7]

when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs had to create the Mac team as a startup within the company to be successful - maybe that needs to come back.

 

[turbineseaplane]

when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs crated the Mac team as a startup within the company - maybe that needs to come back.

Probably the best post I've seen on the forum in a while ^^

It's a money printer ... and able to do very little else anymore, unfortunately

One really does wonder how much runway this has to it

 

[arkitect]

Not upgrading to our new models as quickly as you used to? No worries - we'll find new ways to extract that money from your wallet

"Developers! Developers! Developers! Developers! Developers! Developers!"
Steve Ballmer, 2006

"Services! Services! Services! Services! Services! Services! Services!"
Tim Cook, 2011—

 

[Plutonius]

Typical insurance. It's priced such that the company earns money. I don't bother to get it on any of my Apple products but I do understand why others might.

 

[dms_91]

Why are people really complaining about 50 cents per month increase....??

 

[turbineseaplane]

Why are people really complaining about 50 cents per month increase....??

Who's complaining about 50 cents?

I think they should raise it a lot more than this, as people will pay it!

 

[jz0309]

If you don’t like or want to pay for AC+, simply do t get it. It’s optional. Simple as that.

 

[iwillfollow]

Of all the Apple stuff I’ve bought over the years I never got Apple Care and I’m way further ahead as a result. The few times I’ve had to bring something in has cost me way less over 20+ years. Just take care of your stuff and you’ll be ahead without it.

 

[goonie4life9]

Wow, another ALL NEW product. That's two in one day. Tim sure was right when he said the product pipeline has never been stronger. How can Apple keep-up this breakneck pace!?

 

[RoadWarrior56]

I am sick as all hell of all subscriptions, with software, streaming, everythng else. NO MORE!!!! I have always bought 2-years of Apple Care as an up-front lump sum with every new iPhone purchase I have made going back 12 years. Screw the monthly fee. Next time I buy a new iPhone, I will take my chances and go without it!! And I am not going to change how I buy the phone just to avoid the monthly fee.

 

[Dr McKay]

I’m a big fan of AppleCare+ for the simplicity and peace of mind, but I’m a little bothered with this price increase. I have a few credit cards with insurance included. Has anyone had good/bad experience with their credit cards insurance that they can offer?

I’ve only ever had one experience having my phone repaired through my insurance with my bank. It involved extra steps and me footing the entire repair bill before getting refunded the difference, I had to get a price repair quote from Apple, then speak to my bank and tell them I wanted to make a claim, tell them the repair cost quoted (quote had to be less than 48 hours old). They then approved the cost, I paid for the repair and was refunded by my bank a few days later (minus my excess).

 

[turbineseaplane]

I am sick as all hell of all subscriptions, with software, streaming, everythng else. NO MORE!!!! I have always bought 2-years of Apple Care as an up-front lump sum with every new iPhone purchase I have made going back 12 years. Screw the monthly fee. Next time I buy a new iPhone, I will take my chances and go without it!! And I am not going to change how I buy the phone just to avoid the monthly fee.

Without question, the smart money move is to buy a gently preowned iPhone and avoid any extra coverage fees

Get a great deal up front and if something happens, you pay to deal with it if need be

I've been doing this forever now and you end up WAY ahead financially

 

[ambientdaw]

Apple wasn't happy enough 😭😭😭 with their quarterly multi-billion$ profit, HAD to find some pittance

 

[Zwhaler]

So thats why the eliminated the two year purchase, they can change prices each year and get more money. Ugh.

Sneaky. Increase monthly subscriptions in-store by eliminating the full 2-year option, AND raise the price.

 

[usagora]

Typical insurance. It's priced such that the company earns money. I don't bother to get it on any of my Apple products but I do understand why others might.

Yep, it's not a charity lol.