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Apple Raises Prices in Europe and Canada as U.S. Dollar Remains Strong
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Doesn't the price already include VAT? In the US, tax is separate. That's why you can't directly compare US and foregin prices. Increase the US price by about 9% and you'll have a better comparison.
Let's hope it won't arrive, as I'd prefer that - for example - our food standards remain the same (instead of being lowered to the American standards).
And this definitely won't happen. You're from The Netherlands. 20% of all the money the government earns, comes from VAT. There will be no way that the Dutch government will sign a (trade) agreement that involves the risk of losing so much money.
Over time, the US dollar will decrease in value while other currencies will increase in value - and then, hopefully, we'll see similar price drops again.
What kind of VAT calculation are you doing?
$1999 /(1.3$/)=1538
1538+19% VAT= 1538*1.19=1830,22
Today
$1999 /(1.13$/)=1769
1769+19% VAT= 1769*1.19=2105
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Wrong, the 19% is over the net price
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Exactly this
... They mentioned currency headwinds a lot on their last conference call, maybe they raised them a bit in March to counteract the sustained downfall of the EUR/USD, but not as much as they should have if the trend continued, which it is, and so they've now adjusted it again? It's not like they have to justify their decision to us though lol..
High end mb pro 5 inch is 100 usd cheaper in us than here in czech republic - prices before tax. Compares
The point is to compare the prices in Europe before tax to USA, as it's typical for many companies to charge more than in their darling market.
They can keep their faux apples for all I know.
But seriously, my refurb'd rMBP may be my last apple product if that keeps on. Build a pc already and are in the market for a new phone but alas, not gonna lie: just doesn't seem worth it anymore.
A company already making such profits.
The prices in Europe where already ridicules, lets push them a little more.
This asks for a European boycott .
Join the boycott
The prices in Europe where already ridicules, lets push them a little more.
This asks for a European boycott .
Join the boycott
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Then, we should call it what it is... It's just adjustment due to exchange rates, it's just commercial policies... Like what the Japanese did in photography, it was a lot more expensive in Europe to be able to sell with very little margin in the US and kill the american competition... But this too had nothing to do with exchange rates...
Interesting topic, here in Croatia (EU) apple is considerd realy expensive, altough you can buy a 2014. 11" air for a price at less than 900 new rMBP is 2500 , 2800 $, all prices are local and include VAT, and other taxes wich are more than in Italy or Germany. Not shure what are taxes in different US States but as much as I realise non of web advertised prices do not state taxes (MSRP?). So here is a fun fact, different product but still a luxury. New Audi A3 sedan, reasonable compact sedan, is priced at about 29700 $ in Croatia ( cars are taxed at 25% VAT, and 20% tax on cars ), taxes included and the same car (base model) in US is priced at 29.900 $ ( Audi site states price is without MSRP ). I presume that US trim level is better, and model starts with 1.8 tfsi engine where in Croatia entery model is 1.4 tfsi (125hp), (1.8 model starts at 39000 but comes at much greater tax wich is accounted on level of engine power so more power more money to the taxman) but probably not by much for base model. So avrage buyer in US will pay a bit more for the roughly same car in US, after taxes difference probably increases.
Looks like the the refurbs went up in pricing too .
I was going to buy a few iMacs, but they went up by $120 (CAD).
.I was going to buy a few iMacs, but they went up by $120 (CAD).
It's not surprising, the prices are almost exactly what the conversion rate is.
I wouldn't expect Apple to eat that cost. It's just not their style. I would like them better if they did though
I wouldn't expect Apple to eat that cost. It's just not their style. I would like them better if they did though
It's not surprising, the prices are almost exactly what the conversion rate is.
I wouldn't expect Apple to eat that cost. It's just not their style. I would like them better if they did though
Let's do one calculation properly this time:
Mac Pro, for Germany (19% VAT):
$3999 * 1.19 = $4758.81
At the current mid-market rate: 4268.52 EUR
Price at apple.de : 4599 EUR
7.7% more expensive. You decide. For me, it's not bad.
Oops, yes you are right. I always thought it was 19 % of the final price, but a quick google search proved that to be wrong.
While that makes my numbers inaccurate, it doesn't invalidate my statement. There isn't that much of a price difference between US and EU, so no real reason to complain.
Oops, yes you are right. I always thought it was 19 % of the final price, but a quick google search proved that to be wrong.
While that makes my numbers inaccurate, it doesn't invalidate my statement. There isn't that much of a price difference between US and EU, so no real reason to complain.
I was not making any judgement, just pointing out the bad VAT math, which is pretty common (that's why I also showed the reverse calculation).
Share price reports in $USD. They need to maintain profit levels and margins as is to avoid a beatdown in the markets.
Publicly traded companies care about management salaries and shareholder profits. They give customers enough attention to make them feel happy, so they can continue to bleed the wallet dry