Coincidently, Amazon just announced a significant sale on their Fire tablets for Amazon Prime members. iPads clearly are more capable than Fire tablets, but if your needs are mostly on the consumption side, it's getting harder and harder to justify the price premium even for entry level iPads.
For example, as of this writing, the Amazon Fire 7 is on sale to Prime members for only $35, and it is perfectly adequate for streaming Netflix, hulu, and other content, as well as light duty web browsing and email. For $15 more, they have the bigger, brighter, and faster Fire 8. Again, an iPad is a significantly better device in most respects, but for many folks, it's not so much better that it is worth paying ten times the price just to get the entry level.
I'm old enough to remember when Apple was all about selling computers "for the rest of us."