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I'm not happy with Apple's pricing either but this is related to worldwide NAND shortages. Both DRAM and NAND have shortages problems just now.
 
Cost of a 256Gb 10.5 with WIFI went up €70 in Germany, glad I claimed one as straight after the WWDC Keynote!

The elephant in the room for me surrounding the new iPhones is the lack of a 128Gb model, only 64 and 256 available.

I guess they're trying to force previously 128Gb owners onto 256, so in a few years when the options are 128 and 512 they can make them buy bigger again!
 
Looks like they've increased UK prices by around £60.

At the moment retailers like John Lewis have yet to raise theirs; might be worth considering when you factor in JL's warranty too.
 
I am really upset at this price hike. :mad: I thought I was being a good steward of my finances by not getting an iPad Pro when I did not need it while it was heavily discounted at Best Buy. Now I that I do need it, I decided to wait for the next sale. But, with this price increase the discount probably won't be as good as when Best Buy had it. I should've just gotten it back then. Guess you just have to grab the opportunity when you see it. :(
 
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This and the 1 hour talk time limitation on the series 3 watch throw a wrench into my plans for a tech refresh this year.
 
I'm not happy with Apple's pricing either but this is related to worldwide NAND shortages. Both DRAM and NAND have shortages problems just now.

Yes. It's one of the reasons Apple is participating in the bidding for Toshiba's Flash storage division. They want it so badly, they're part of three different groups that are trying to land the winning bid.

I don't think this is so much a matter of reducing their cost (or our price) as it is of securing a stable supply of a key component. With nearly the entire product line dependent on Flash, they need all the Flash they can get.

Meantime, consumers who have been conditioned to believe the cost of storage always has to go down are waiting to see spinning HDDs disappear from the iMac and Mac Mini product lines.

Ultimately, chips are a commodity, little different than petroleum or wheat. Producers are in a position to create artificial shortages by building fewer chip foundries, choosing to pump less from the ground, or sowing fewer acres. Over-producing commodities leads to consumer-friendly prices, but it rarely enriches the producers.
 
9to5mac elaborates that this is “due to the rising cost of NAND flash memory chips.” The pricing of the entry (64 GB) models remains unaffected:

https://9to5mac.com/2017/09/12/ipad-pro-price-increase/
In that case the price of all products should go up. Not just the iPad with 256/512GB of memory.

This so called shortage is an 'artificial' one. Cause by Apple itself. They knew about it a year ago, and they tried to fix it, but they failed.
 
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In the UK the price of the 256gb model has been raised by $92 (£70). It is particularly frustrating as the pound has risen against the dollar since the iPad pro was introduced - which proves that their price increases last year were just profiteering.

I have been thinking about buying an iPad pro and I really don't know what to do now - it seems absurd to not buy it over the sake of £70 but I hate the feeling that I am being ripped off.
 
Unbelievable. They are using the storage memory cost increase as an excuse. In companies the size of Apple’s, they surely have some sort of hedging against the cost increase of components.
 
Cheap parlor trick in preparation for Black Friday. Raise the price $50 then watch it go on sale for AMAZING $100 off! Common retail trick. Kind of absurd here because iPads were already overpriced. Glad I got in early though. If these prices are the new normal could be my last for a long time. Somebody spiked TC's punch and good.
 
I'm not happy with Apple's pricing either but this is related to worldwide NAND shortages. Both DRAM and NAND have shortages problems just now.
Don’t post facts, it’s a buzzkill for whining about evil Apple ;)
 
So when the shortages pass are the gonna lower the prices?

50/50. My money is on no, they keep it the same and just make more BUT if they do, they'll make it sound like it's an "amazingly incredible, you should give us your first born child because we're so good to you, you don't deserve us" price cut.
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Don’t post facts, it’s a buzzkill for whining about evil Apple ;)

Right, it cost them SOOO much more that they've had to pass it off to the consumer, and it's "magically" an even $50. How about you start posting facts too. How much has this driven up their price? I thought they bought in mass quantity years in advance, if so, why are we seeing the price increase when this NAND was bought a few years ago?
 
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In general terms you are spot on. We do care - at least a bit - because Apple is wanting an ever-increasing percentage of disposable income. Plus, the trend is that things get less expensive over time based on improvements to both the supply chain and manufacturing processes. Increasing prices, even when completely reasonable, is never a good idea without at least making a public statement. If Apple included a note on the iPad Pro page stating that prices were going up because of increased worldwide demand / reduced manufacturing capacity / natural disaster / etc., they would get the same pass that other companies get. Instead... we get surprised!
So you're saying you didn't increase your income over the last two (or however long since you purchased a phone)?

And if the trend is prices decrease for more efficient production, can't more costly production result in a price increase? Or, as a consumer, do you feel the company is obligated to never raise prices?
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I don’t usually join in on the Apple bashing but this is BS. Do you really think 256 and 512 memory chips are $50 more? Not to mention we don’t actually know if that’s the reason.
If a company can decrease price why can't they increase it? There are a myriad of reasons why price would go up. We're trusting a rumor hog who is wrong more than he's right. I don't trust him, but I don't blame Apple for price changing.
 
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