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saying that Apple would continue to work to "ship the world's greatest virtual assistant" to Apple users.
The Apple executive is projecting to the future. It,s the goal, the desire. In no way, shape, or form, was he saying that they were currently shipping the world's best.

Nevertheless, the MR naysayers would rather misread the article, set up a strawman argument, knock it down, and get their jollies deriding Apple and calling for firing. Sheesh!

If they believe that Siri is the world‘s greatest personal assistant, that’s part of the problem. Apple has not shipped good software in years.

“worlds greatest virtual assistant” 🤣🤣 Quite the antithesis, actually.

He should first be honest and admit Siri is in fact no where near the "world's great [sic] virtual assistance [sic]."

Re-read it. He clearly admitted that it isn't working the way it should be. He never declared it is the “world's greatest virtual assistant”!

Now, as to the PR disaster, premature advertising, and bold assertions about Apple Intelligence, that's another story. It definitely wasn't very *intelligent* of them! 😂
 
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I don't understand why there's a need for a senior director to acknowledge employees feeling angry, disappointed, burned out and embarrassed. If they did a poor job and didn't release a good product, they should feel that way - about themselves for the bad job they did. Then get right back at it, DO YOUR JOB and put out a good product.

It's embrarrassing nowadays how employees need to be cajoled to just do a good job. The low standards and coddling of entitled employees is leading to poor products. I assumed companies like Apple, google, etc. would be hiring the top 1% of employees available, which should be people who have both intelligence and a strong work ethic and a willingness to grind and get stuff done. But, I guess not. So many of these employees making hundreds of thousands of dollars putting out mediocre products and software.
Exactly. The problem is that the leadership is weak and soft and all they care about is that people at Apple are treated with a velvet glove. It’s like parents nowadays who are scared of their children. After Covid many people at Apple still don’t want to go to work. Tim Cook said something like most people are working from home at fridays and stuff like that. The only thing Tim Cook wants is to have a nice and pleasant working environment and products takes a second place. Tim Cook was so happy to fire Scott Forstall who with his brilliant team created the whole platform, but he needed to go because he was hard to work with. Like Steve Jobs was a pleasant man who hugged everybody. If Tim Cook applies some standards for him he should fire some people and maybe Mr. Federighi who is actually responsible for software development. But instead we get news that Craig raised concers about their software, which is funny because he’s the guy who manages the people and he’s making the decisions. So my question is, what is he doing at the company other than that he’s a good pal with Timmy. There’s something truly rotten at Apple. But it’s not the issue of today. Apple has been bad for a decade and it started with iOS 7.
 
He built a strong cloud plateforme and ecosystem of online services, and obviously their business is going much better than under Balmer.
I know, but as a Microsoft user all products I care about are turning to ****. And that’s the general sentiment among Windows and Office users.

It’s a bit similar with Apple. They are doing very well financially, but as an iPhone and iPad user the last few years have been quite disappointing.
 
Exactly. The problem is that the leadership is weak and soft and all they care about is that people at Apple are treated with a velvet glove. It’s like parents nowadays who are scared of their children. After Covid many people at Apple still don’t want to go to work. Tim Cook said something like most people are working from home at fridays and stuff like that. The only thing Tim Cook wants is to have a nice and pleasant working environment and products takes a second place. Tim Cook was so happy to fire Scott Forstall who with his brilliant team created the whole platform, but he needed to go because he was hard to work with. Like Steve Jobs was a pleasant man who hugged everybody. If Tim Cook applies some standards for him he should fire some people and maybe Mr. Federighi who is actually responsible for software development. But instead we get news that Craig raised concers about their software, which is funny because he’s the guy who manages the people and he’s making the decisions. So my question is, what is he doing at the company other than that he’s a good pal with Timmy. There’s something truly rotten at Apple. But it’s not the issue of today. Apple has been bad for a decade and it started with iOS 7.
Spot on.
 
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Wow, this sounds like a Stuart Smalley skit from SNL. Yes, you missed ALL the deadlines and have embarrassed the company, but:

I’m good enough, I’m smart enough, and doggone it, people like me​

 
2 biggest unacceptable Siri fails:

"you have to unlock your phone first"

"Here are the search results for what you asked"

Until these 2 responses are eliminated, Siri will be 100% a JOKE and so far behind Android, it's hilarious. Every new iPhone is a joke because the software is terrible.

RE the 'here are the search results for what you asked' - agree 100%. I could've saved time by just googling my question. Totally worthless.

For me it's...

"Hey Siri, play [ XYZ ] " where XYZ = a song, artist, album, or playlist that is in my library

"I couldn't find [ XYZ ] on Apple Music"

"Hey Siri, play [ XYZ ] FROM MY LIBRARY "

"I couldn't find [ XYZ ] on Apple Music or in your Library"

< goes to iPhone, pulls up XYZ, sends it to HomePod >

"Hey Siri, what song is this?"

"This is XYZ" [ and then shares all the correct details ]
 
I’m genuinely curious to see
this year’s WWDC keynote. I wonder if they will focus on the new UI design to not let Apple Intelligence take the spotlight. Because that would mean readvertising the same features they showed during past WWDC.
Yes WWDC will be very interesting. When I heard the rumor about the UI changes my first thought was they’re doing that to take the heat off the Apple Intelligence teams. Changing the UI would be a new shiny object everyone would focus on and forget about Apple Intelligence.
 
I think they made a bad business decision years ago, and now the consequences are starting to show. Apple bet everything on AR and VR, believing it would be the next big thing. They even said they spent over 10 years developing the Apple Vision Pro. But AR and VR are still a niche market, and VR in particular comes with significant accessibility issues, which is ironic for a company that has set positive examples in accessibility. Now, they are shifting completely in the other direction, focusing on AI instead.

This happens all the time, including at Apple during the Steve Jobs era. Apple bet on digital video but instead digital music became a bigger deal. Apple pivoted and launched the iTunes Store and then the iPod. Admittedly, Apple faced relatively weak competitors back then whereas today’s AI startups have a lot of capital and talent.
 
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Steve Jobs era Apple never tried to built anything this ambitious, to be fair. They just put out different colors and sizes of Macs and iPods.
You can’t be serious. Creating whole platforms like the iMac, iPod, iPhone, iPad and with the creation of software platforms from scratch, etc… You really think that these things that Tim Cook only builds upon now were easier tasks? You just can’t be serious with this comment. I don’t believe you.
 
For me it's...

"Hey Siri, play [ XYZ ] " where XYZ = a song, artist, album, or playlist that is in my library

"I couldn't find [ XYZ ] on Apple Music"

"Hey Siri, play [ XYZ ] FROM MY LIBRARY "

"I couldn't find [ XYZ ] on Apple Music or in your Library"

< goes to iPhone, pulls up XYZ, sends it to HomePod >

"Hey Siri, what song is this?"

"This is XYZ" [ and then shares all the correct details ]

This isn't Siri's fault. Song title is "YYZ".

 
I think they made a bad business decision years ago, and now the consequences are starting to show. Apple bet everything on AR and VR, believing it would be the next big thing. They even said they spent over 10 years developing the Apple Vision Pro. But AR and VR are still a niche market, and VR in particular comes with significant accessibility issues, which is ironic for a company that has set positive examples in accessibility. Now, they are shifting completely in the other direction, focusing on AI instead.
Though there's no reason at all that they couldn't put a full force effort into AR/VR and a full force effort into AI.
 
Then fire the marketing team which deliberately advertised and promised to customers vapourware which they were clearly told couldn’t be delivered.

Diluting responsibility so that none is held accountable is part of the problem.
I'm afraid if we are looking for the person most responsible for this mess, it is Tim Cook. I'm very sorry to say this, because I respect him a lot, and I think he was the behind the scenes guy who was responsible for much of Apple's success under Steve Jobs. He was the one who turned Jobs' vision into finished products -- setting up supply chains, production schedules, etc.

I think the mistake was hopping on the AI bandwagon. Apple should have just kept saying that Apple is going to approach AI thoughtfully, adapting features that are useful and ready for the public, while keeping working on other features behind the scenes. That's what'll end up happening here in the end.

Whether this is a blip in Apple's marketing strategy, or the beginning of a fundamental loss in trust remains to be seen.
 
Try a pixel phone.

Image studio is unbelievable. No playgrounds there, just a very solid image generator.

The phone has built in scam detection for phone calls.

You can answer a phone call with a chatbot and interact with the caller with the UI without even answering.

Features work fine. The other day I sent a video via email using mail drop and the recipient got an email without attachment but a string saying something like <video.mov>. An absolute joke.

AirPods keep disconnecting and switching between car’s Bluetooth automatically without user prompts. Also, if you answer by clicking on the AirPod the call will play through the Bluetooth of the car, insanity.

CarPlay is lagging like crazy and stuttering when playing audio.


Apple fell off a cliff and they have the audacity to say other companies launched features that are not ready. This, this I find ridiculous.
I had the pixel, but had to return it due to bad battery life hoping this year’s version will improve upon it
 
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How many people works at Apple? 3 persons only? It sounds like that often, seeing how other companies are able to develop many quality products fast while Apple takes centuries to deliver any new feature or device. Years to develop a Mac Mini that have essentially the same components than other Macs? Decades to make Siri or Maps to work as expected? ( and not even get there )... They are the richest company in the world and can't even develop a single product fast and with quality... Incredible but true.
 
I'm afraid if we are looking for the person most responsible for this mess, it is Tim Cook. I'm very sorry to say this, because I respect him a lot, and I think he was the behind the scenes guy who was responsible for much of Apple's success under Steve Jobs. He was the one who turned Jobs' vision into finished products -- setting up supply chains, production schedules, etc.
This is the Peter Principle in action.
 
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Not only would a process of fast iteration get desired features into the hands of the users faster, it would enable Apple to be more nimble and flexible. By not making grand announcements and then failing to live up to them, they avoid the huge embarrassment associated with failing. Instead, they could hold event periodically and with much fanfare to explain what they have done and why it is so good. They could develop and show off those great use case stories they are so good at producing
Google is kind of doing this with the Pixel feature drops. It feels like there's always something new to get so there's potential for even more marketing hype around it, in a more organic way too. This is in comparison to announcing the OS and its features and waiting until the .5 version of it 10 months later to have them. Of course, Apple Intelligence had to get announced. They looked very behind and it was very widely expected they'll announce it at WWDC. It would've broke the internet if they didn't.
 
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