I am pretty sure they don't want to go back. They will end up at Faraday Future or Atieva.
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Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures
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I am pretty sure they don't want to go back. They will end up at Faraday Future or Atieva.
You guessed incorrectly. I bought an Apple Watch day one. And use it everyday. I was hoping after a year and a half of work they would make it less ugly and more powerful. That's always the goal. Side note, I really wish they would make a circular one. I read somewhere they decided not to because photos get cut off. Besides the occasional wallpaper background, I don't think I've ever opened the photos app on my watch and looked at photos.
That mentality is why you're not running a worthwhile business. Any opinion on Elon's rocket explosion?
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It was pretty clearly because of the way text is presented. If you think it's so ugly why on earth would you spend your money on one?
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Whine whine whine as if you can somehow solve the battery problem that no one else can. Entitled much?
Kill what whole project? Nobody even knows what it is, and now somebody says it has to be made dead.
This is your brain on rumors.
So you bought an Apple Watch which you thought was ugly to Begin with, only to hope Apple would create a less ugly Watch?
The round variant will be here eventually. Here are my thoughts. Elon Musk, from Tesla, made an interesting comment when the Watch debuted last year. He said "The Apple Watch isn't there yet, it will be, by version three."
That's in short, not a direct quote. But he is correct, the Apple Watch is an evolving product. I believe Apple wanted to see the demographic being how new and upcoming the Smart Watch market is moving. I'm thinking by Version Three, the Watch will be redesigned, adding a round variant, fully waterproof, micro-OLED, LTE, independent from
The iPhone entirely, ect...
The point is, you disparage the Watch, which in terms we need to allow the Watch to mature and evolve more. Gen 2 of the Watch was a decent upgrade, minus the physical characteristics, which I can appreciate. It's a slow process, but it will evolve, just like the iPad, iPhone and Mac Line.
Apple has become so big and full of money just like microsoft were, they've become unwieldy. They're no longer nimble and decisive. The proprietary issues SONY had are creeping into every aspect. They're dodging tax and lying about it. Apple's interests are no longer the ones they set out with under steve, sure that's cliche but true, he turned the company around in ways that needed only him to believe would work.
The Apple car is just a symptom of it. You can see they're making mis-steps and now this confirms they have defeated themselves already.
Bob taking over Titan probably set them back 18 months. When Apple kills projects like this, they carry the lessons learned forward. But they scrap most of what was planned and implemented.
This is no different than when the first couple iPhones were killed before they ever shipped. The old project is wiped out, it's literally back to the drawing board, and you take at least a year to get back to where you were before the fatal product review.
This is no different than when the first couple iPhones were killed before they ever shipped. The old project is wiped out, it's literally back to the drawing board, and you take at least a year to get back to where you were before the fatal product review.
You're right, apple has such a bad reputation for disturbing established industry practices that the pushback in anything other than an apple car will be too great to overcome. I also can't see them offering anything unique until they have a customer.
I guess, my worry is apple don't have a way to turn the idea into reality. The plan is just not there and throwing money at it won't help either. Tesla are only in there by the skin of their teeth, they made that model progression to get to full production and it's still going to take years. How is apple even going to get tech into a car and then be able to ramp it up to scale to make it profitable. You need that high end market first to work on a small scale. But every vehicle maker is large scale or too small to work.
They need to be making their own car, end to end. It's the only way in my opinion.
though they are no longer a computer company. just a consumer company, that is slowly removing its computer line
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Given they let head of Design take over iOS development, I think Bob is actually more suited
I really believe this whole car thing is a cover for Liam. It's time for Apple to push factory robotics far enough to work on any project and be detailed and intelligent enough to replace people.
Apple please focus on the focus. Put some engineers to work updating the Mac line up (1000 days!)
A round watch does not make any sense to me. And I doubt it's for photos. Reading notifications is what I use my Apple Watch for, and reading text on a round screen just does not make any sense.
Why do I bother reading the comments here anymore.
Everyone just redirects the subject of the post into snarks their current pet peeve with the company.
Everyone just redirects the subject of the post into snarks their current pet peeve with the company.
An Apple Car would be nothing more than a "me too" project, with intense competition from players with an already proven track record, many of whom could most likely easily produce a superior product.
The last thing Apple needs, a number of years from now, is people seeing old junker cars with Apple logos driving down the road. I would not consider buying a new car without Apple CarPlay, but the last thing I would want to purchase from Apple is an Apple branded vehicle. Providing licensed technology, such as CarPlay, makes a lot more sense.
Considering the less than stellar state of many of Apple's core products and offerings, such as iCloud, iTunes, and the Mac lineup, a redirection of priorities away from a car and toward their core competencies is definitely in order, and would help to reinvigorate the Apple experience for millions of users.
The last thing Apple needs, a number of years from now, is people seeing old junker cars with Apple logos driving down the road. I would not consider buying a new car without Apple CarPlay, but the last thing I would want to purchase from Apple is an Apple branded vehicle. Providing licensed technology, such as CarPlay, makes a lot more sense.
Considering the less than stellar state of many of Apple's core products and offerings, such as iCloud, iTunes, and the Mac lineup, a redirection of priorities away from a car and toward their core competencies is definitely in order, and would help to reinvigorate the Apple experience for millions of users.
Actually, buildings as such is a bigger part of McDonalds business than you might think. They build and own the resturants and the actual food services inside is run by a franchisee who rents the building.
This whole car project doesn't really makes any sense if Apple don't build a car. Apple isn't Microsoft.
Let us first understand what Apple's business model is: It is leveraging the brand new modern Chinese supply chain to assemble Apple designed products that Apple can sell at premium prices to the entire world.
As it turns out, the Chinese can already clone Teslas. This then is why Apple will and must drop dreams of building the entire car, because they are going to have to leverage the Chinese cloning capability anyways.
I still think Apple is well on its way to Tim Cook's master plan of all of its product on a 5 year lifespan and then guaranteed recycling into new products, all using the Chinese supply chain of course. Where Apple will start a revolution in cars will be mandating the same 5 year lifespan. It's time for consumers to give up on the idea of owning cars, especially for more than 5 years. With the rapid pace of technological advancement, it makes more sense for cars to last at most 5 years, then be reborn as fully modern ones.
We'll eventually find out what exactly Tim Cook's Apple will think is a fair price for subscribing yearly to everything, from phones to computers to cars.
As it turns out, the Chinese can already clone Teslas. This then is why Apple will and must drop dreams of building the entire car, because they are going to have to leverage the Chinese cloning capability anyways.
I still think Apple is well on its way to Tim Cook's master plan of all of its product on a 5 year lifespan and then guaranteed recycling into new products, all using the Chinese supply chain of course. Where Apple will start a revolution in cars will be mandating the same 5 year lifespan. It's time for consumers to give up on the idea of owning cars, especially for more than 5 years. With the rapid pace of technological advancement, it makes more sense for cars to last at most 5 years, then be reborn as fully modern ones.
We'll eventually find out what exactly Tim Cook's Apple will think is a fair price for subscribing yearly to everything, from phones to computers to cars.
So, less than were "playing" in the MP3 player space when they launched the iPod then.
Please, get a dictionary.
You're cute 'entitled much' line really doesn't work when we're talking about preferences for the $500 - $3000 items we buy with our hard earned cash.
Expecting something for free OR without working for it, suggests a sense of entitlement. It's not 'entitlement' when you express your hope that Apple include some additional useful features in a product THEY EXPECT YOU to pay hundreds of dollars for.
You somehow think APPLE is entitled to ask exhorbitent prices for theiri products, make unheard of profits, and not hear any feedback from customers who expect a little more? That sir, is ENTITLEMENT.
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You're cute 'entitled much' line really doesn't work when we're talking about preferences for the $500 - $3000 items we buy with our hard earned cash.
Expecting something for free OR without working for it, suggests a sense of entitlement. It's not 'entitlement' when you express your hope that Apple include some additional useful features in a product THEY EXPECT YOU to pay hundreds of dollars for.
You somehow think APPLE is entitled to ask exhorbitent prices for theiri products, make unheard of profits, and not hear any feedback from customers who expect a little more? That sir, is ENTITLEMENT.
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I've got a great idea for you Apple. How about you make a computer for professionals. A Mac Pro that doesn't look like a garbage can and can be upgraded would be nice.
How do you get a job as an Apple spokesman (firstly, you've got to be male, I guess).
Easiest job ever as they never comment on anything.
Wow, what an <imagine your favorite word starting with an "i" here> you are, hoping for people with families to support to fail find a good workplace for their profession.
But of course you hope dearly they will find great jobs elsewhere, because you wouldn't wish them ill, you just want them to learn a lesson to be loyal to their employer, much like employers are ALWAYS loyal to their employees when given the chance to make more money elsewhere and otherwise, right?
Glassed Silver:ios
edit: editing this before a mod does it
I just don't understand Apple's thinking when it comes to competing in the automobile world. There is way too much competition and it is a field drastically different than what they currently do. Developing some type of system to be used with a current automaker makes much more sense. As we have seen with electronic and other alternative fuel/energy vehicles so far, there is a demand for them but it still isn't huge enough to be a solid investment. Look at Tesla, as well as they have done there is still tons of uncertainty about the company and their future. At the very least I think Apple is smart to put off the project for a few more years.
Apparently they've already designed a prototype adaptor that allows the Apple car to interface with the ancient technology called "road". Here's a photo of it in use.
Attachments
Well, I'm still wondering why they want to enter the autonomous driving software market and become a distributor of embedded software for OTHERS, but whatever.
I'm just glad they aren't making an actual car it seems.
If the story is true as presented here: all hail Mansfield.
Always liked the guy, he comes across as one of the few remaining people I don't feel incredibly disappointed in of all the people in charge at Apple.
I'm sure he had his snafus as well, just like anyone, but hey.
Also, I want him back in videos.
Whilst you're at it, give Ive less talk time, it gets old to hear the song of praise for underwhelming hardware over and over again.
Love his part when I'm super excited and surprised from a keynote, but I don't quite remember when I felt that way the last time.
2012/2013-ish I believe.
Glassed Silver:ios
I'm just glad they aren't making an actual car it seems.
If the story is true as presented here: all hail Mansfield.
Always liked the guy, he comes across as one of the few remaining people I don't feel incredibly disappointed in of all the people in charge at Apple.
I'm sure he had his snafus as well, just like anyone, but hey.
Also, I want him back in videos.
Whilst you're at it, give Ive less talk time, it gets old to hear the song of praise for underwhelming hardware over and over again.
Love his part when I'm super excited and surprised from a keynote, but I don't quite remember when I felt that way the last time.
2012/2013-ish I believe.
Glassed Silver:ios