If the Mac was getting neglected, but they'd just turned out jaw-dropping new iPhone and Watch models, it would at least be understandable in terms of "follow the money", but instead...
What's making belief hard is, even with their big breadwinner, the iPhone, Apple announced the 10 great new features at the keynote - and #1 was "Now available in Piano Black" - then had to defend the removal of the 3.5mm jack as "courageous" (really, Yes Minister should be compulsory viewing for everybody) and apparently didn't see anything wrong with this. Meanwhile, the Samsung Galaxy Note 7 is sporting curved OLED screen, wireless charging, SD slot, Iris scanner, 3.5mm jack (while still claiming water resistance), and improved blast radius... ah, yes, that last little complication might just have saved Apple's bacon (plus, they've anticipated "Piano Black Scratchgate" and covered themselves in the small print). Likewise, they don't seem to understand that to have Apple's original flagship product - the Mac - visibly withering on the vine is not good for the brand as a whole. Publicity wise, they needed a Mac announcement - and not just macOS - at WWDC, which was about when the "but intel hasn't released the chips yet" excuse expired. Its sounding increasingly like the Apple management are living in an echo chamber where new watch bands really are just as exciting as new tech.
As for the Watch - battery and display technology just isn't there yet. The one product that could have done with being thinner, they've made thicker. Again, the Samsung offerings look far more interesting (2 days battery life with the display always on & a far more sensible-sounding bezel-driven UI...?) but I have a suspicion that all the photos show them being worn by specially-selected models with giant wrists so I'll reserve judgement till I see one in real life - I hate huge chunky watches. Maybe they should have targetted the FitBit market (which seems to be where the demand is) and super-tight iPhone integration rather than going for all-singing, all-dancing self-contained Watch.
I think the Apple Car possibly started out as a good idea - the problem is that Tesla are already making and selling the "Apple Car" (seriously - what difference would you expect from Apple apart from less generosity with their patents?) and, provided they can stay afloat until the model 3's start rolling out the door, will be on the ground, running before Apple launches anything. Self-driving may be a tar baby: because of the safety and liability issues, its going to be a long, long journey between "90% working" and "ready to sell". Autopilot may well be the thing that sinks Tesla: its no good whining about exaggerated publicity surrounding alleged Autopilot fatalities because that's what the human race is gonna do - self-driving won't be ready until it is bombproof. Google are clearly playing the long game: developing the tech quite publicly and using it to generate publicity (and probably generate business partnerships) without taking risks. My guess is that we'll see Google-branded cars acting as public transit in "safe locations" like theme parks and airports long before the tech is ready for the open road so, by the time the tech is available in private cars, "Google" will be the trusted brand. Apple's normal policy of not talking about a product until it is ready might not serve them here.
[doublepost=1473509439][/doublepost]
...unless you want to use it to tell the time and prefer a clock face, which is round, is a much better way of visualising time and looks nicer. Square mechanical watches were a form-over-function gimmick from the olden days where making a square case was expensive and showy. What I want from a watch is big, bold, at-a-glance notifications that help me decide whether to get out my large-screen phone: if you're filling every corner of the screen with info you're designing it wrong. Also, watch crowns are fiddly: the Samsung bezel control is a far better idea.
Plus, the Watch looks like a 1970s LED quartz watch.
