No, you didn't leave it out. You mentioned the App Store right there in the bit you typed where you pretended like you'd left it out.
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Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures
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No, you didn't leave it out. You mentioned the App Store right there in the bit you typed where you pretended like you'd left it out.
I think the that when electric cars become main stream, they will quickly become highly commoditized with low margins, like televisions; so I can see why Apple may wish to avoid that particular market. But Apple can still contribute like they are doing with AppleTV and HomeKit, ResearchKit etc...
Apple's go to market strategy may include an automotive platform including the software framework and related key components technologies such as coherent navigation technologies and power management technologies. The same way HomeKit can have all your home appliances collaborating, CarKit and related protocols compliant automobiles will be able to collaborate on the roads for safety and traffic flow advantages.
Apple is already dealing with virtually all auto makers with CarPlay where each auto maker integrate some Apple Technologies in their infotainment systems. That can eventually be extended to a core framework that allows customization and differentiation while providing vital core technologies for the auto industry.
Note that Apple has already trademarked the term Iris Engine and Iris Picture Engine, these engines could be to recognize live 3D objects like pedestrians, cyclists and other vehicles and 2D images such as road signs respectively. Apple is also working very hard on camera technologies that could compete with MobileEye technologies.
Imagine your car inside your garage first telling your garage door to open up and then telling other protocol compliant cars that it see in the driveway to move so that it can get out.
Time will tell.
Apple's go to market strategy may include an automotive platform including the software framework and related key components technologies such as coherent navigation technologies and power management technologies. The same way HomeKit can have all your home appliances collaborating, CarKit and related protocols compliant automobiles will be able to collaborate on the roads for safety and traffic flow advantages.
Apple is already dealing with virtually all auto makers with CarPlay where each auto maker integrate some Apple Technologies in their infotainment systems. That can eventually be extended to a core framework that allows customization and differentiation while providing vital core technologies for the auto industry.
Note that Apple has already trademarked the term Iris Engine and Iris Picture Engine, these engines could be to recognize live 3D objects like pedestrians, cyclists and other vehicles and 2D images such as road signs respectively. Apple is also working very hard on camera technologies that could compete with MobileEye technologies.
Imagine your car inside your garage first telling your garage door to open up and then telling other protocol compliant cars that it see in the driveway to move so that it can get out.
Time will tell.
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...also pedstrians, cyclists and train drivers (level crossings) will likely have phones with them so the non-colliding iPhones might not be so crazy!
And you believe the typical car manufacturers are better in writing software? Well, so far we know that VW/Bosch can write software that cheats, Tesla's software thinks that a truck is a sign and lets users ignore crucial safety rules, and today GM recalls 4.3 million vehicles worldwide for a software defect.
But otherwise I hope this rumor is true. I don't see Apple making cars. Just as well they could make washing machines and container ships and that sounds too much like Samsung.
If they really want a car, then just use some of that offshore money and buy Tesla. Elon Musk would even make a good presenter for Apple products on the next keynote. Elon and Steve in one company would not have worked but Elon and Tim would probably work.
Wonder what the car project write off is? Billions? Another Tim blunder. Thanks for the old Iphone 7.
Yup... SLOW process indeed.
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I said ugly? Are you putting words in my mouth? I said after a year a half you'd think it would be thinner and then I made a side comment about a circular watch face. iPad 1 vs iPad 2. One year apart. iPad 2 was thinner, lighter, faster, etc. It was the good old days. You consider what I'm saying is "whining." I guess that's one way to look at it. Another way is "he's right, what on earth have the Apple people been doing slacking on the Mac, slacking on the iPad, now slacking on the iPhone and watch?"
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You're in the minority and making a fool of yourself. The watch needs to be thinner and needs to have more great features. Are you saying this is it? The watch is done and is perfect? LOL
Can't say that I'm surprised, I don't think Apple really knows what they want. Now that self driving cars are the in thing, they're jumping on the bandwagon.
but the reason why I bought an apple was that it didn't reboot as much
Perhaps the lack of definition of the project caused the problems? I've been involved in many projects that had "soggy" definitions and deliverables.
I have always been surprised that the speculation has been around Apple producing a whole vehicle. That's really a huge leap across sectors; wayyyy beyond there usual horizontal intrrgranation backwards! I always imagined a tie in with another manufacturer or a re-badging at best. Similar to the new Nike Apple watch or simply an extension of Carplay?
I like the idea of an Apple car; but somehow . . . .
I have always been surprised that the speculation has been around Apple producing a whole vehicle. That's really a huge leap across sectors; wayyyy beyond there usual horizontal intrrgranation backwards! I always imagined a tie in with another manufacturer or a re-badging at best. Similar to the new Nike Apple watch or simply an extension of Carplay?
I like the idea of an Apple car; but somehow . . . .
Can't say that I'm surprised, I don't think Apple really knows what they want. Now that self driving cars are the in thing, they're jumping on the bandwagon.
but the reason why I bought an apple was that it didn't reboot as much
I'm in the minority? Hmm..I sense wiggle room and your trying to defend your original rant on the Watch, when in reality I'm accurate on my thoughts towards the Watch and its future. You clearly didn't read my post thoroughly, because if you had, you would have read the Watch continues to improve and evolve, versus stating that the Watch is "Done" and "Perfect", it's neither of those, hence my above post. All you have managed to do is bash the Watch, providing "It needs to be thinner."
If your going to engage in discussion with me, at least answer my questions I previously asked you in my prior posts, before asking me questions. That's typically how a structured conversation operates.
It is square because text is delivered in a square format. And you've looked at a lot of text on your Apple Watch.
Let's see what Watch OS 3 does for our first generation watches. The reports are that it is a huge improvement.
Apple don't have a hope in hell of producing a successful, game changing car. It has already been done. By Tesla.
The Model S is everything Apple products used to be. Innovative, game changing, elegant and incredibly easy and pleasurable to use.
Apple is at least 5 years behind the curve and Tesla are surging forward. Ignore the stock market whining about profits - Tesla are playing the long game and investing heavily in R&D. Established automakers are starting to feel the pressure, let alone Apple.
I'm afraid it's becoming increasingly obvious that Apple don't have a clue what they're doing - they're desperately mucking around trying to find something to take over the iPhone as a cash cow but lack the strong, visionary leadership that is required to steal a march on their competitors.
Basically, they lack Steve Jobs.
The Model S is everything Apple products used to be. Innovative, game changing, elegant and incredibly easy and pleasurable to use.
Apple is at least 5 years behind the curve and Tesla are surging forward. Ignore the stock market whining about profits - Tesla are playing the long game and investing heavily in R&D. Established automakers are starting to feel the pressure, let alone Apple.
I'm afraid it's becoming increasingly obvious that Apple don't have a clue what they're doing - they're desperately mucking around trying to find something to take over the iPhone as a cash cow but lack the strong, visionary leadership that is required to steal a march on their competitors.
Basically, they lack Steve Jobs.
Same guys that praise Google for trying and failing after super-duper public announcements of world-changing innovations, bash Apple for trying and failing completely in secret.
I guess that makes sense, somehow, in this Apple haters filled website.
I guess that makes sense, somehow, in this Apple haters filled website.
Does it still? I would argue Apple has lost its way in terms of design and UI. I shudder at the thought of a Jony Ives-led car design with unnecessarily thin fonts on the instrument panel or infotainment screen, hidden options for HVAC controls, unsightly bulges to house batteries and some questionable color choices to boot!
Um, user interface <> iOS development. Craig Federighi, a computer science major and software engineer is responsible for iOS development.Given they let head of Design take over iOS development, I think Bob is actually more suited
With this change, Apple can still develop the car but not make the components, Apple can still design the car but not build it.
Car manufacturing is commoditized and easily outsourced.
Car manufacturing is commoditized and easily outsourced.
google has it right from day 1 they will thrive in the self driving car market
I think everyone assumed the building of an Apple vehicle would be outsourced. I'm amazed though that people think Apple is better suited to do software in this space when the thing the company excels most at is manufacturing and a lot of people complain about their software services like iCloud, maps, Siri, etc. Yet somehow Apple is going to excel at the type of embedded software needed to run autonomous and self driving vehicles and companies like BMW and Mercedes are going to be hitting Apple up for this software? Yeah right. And if people think hardware is commoditized? There are so many companies trying to play in this space now what is Apple's competitive advantage if they're not building the entire widget?
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Google's not really a products company, they're a services company. Apple is a company that for the most part sells you physical things and layers services on top of them. If Apple is trying to turn into Google we should all be afraid.