Sorry, but you have that 100% BACKWARDS. When is the last time you saw an Apple ad on TV that suggested you buy a Mac over a Dell or HP??? NEVER EVER. They don't have to target them because they DO NOT COMPETE WITH THEM. Apple's ads target Microsoft EVERY TIME. They call it "PC" but they mean Windows because Windows is all they talk about in those commercials. You do NOT buy a Mac because Apple's laptops are "great hardware" because they are not. Lately, they've been terrible, removing firewire ports, matte screen options, removable batteries, etc. and having defects like yellow screen issues, bad video card chipsets, keys not typing on the first press, etc. over the past couple of years. Certain people may like their computer inside a monitor cover, but it means laptop parts (until the most recent top line model) and no expansion inside the thing which defeats the point of having compact in the first place. I don't like their hardware. I like OSX. People like OSX. They call it a "Mac" but it's OSX in a pretty case with generic hardware. People buy a Mac for the OS, not for the case. Those that do buy it for the case are not computer literate.
Apple makes the insane amounts of profits they do precisely because some people ARE sick to death of viruses, malware, etc. (that at least need to be constantly screened and updated) that comes with owning a Windows machine. I know it's a major reason I got a Mac, so I'd have a reasonably safe platform to shop/bank/etc. from. But it's OSX that achieves that, not sticking some hardware in the back of a monitor. OSX makes a Mac a Mac, not the hardware. A Mac Mini and Mac Pro look nothing alike, but they're the same thing, a Mac and it's because of OSX, not the hardware. My PPC Mac has different hardware, but it's still a Mac because it's running OSX.
Really, I don't get why supposedly intelligent people cannot grasp the idea that Apple is making gangbusters money soley on the fact that they don't have to compete directly for hardware sales. You don't buy a Mac instead of a Dell because the Mac hardware is better or cheaper (it's NOT). You buy the Mac instead of the Dell because you're sick of Windows problems and BS. If Dell could sell the machine with OSX, I *GUARANTEE* that unless Apple lowered their prices, Apple would lose over half their sales almost overnight because the prices they are charging are RIDICULOUS compared to the other hardware manufacturers selling the SAME BASIC HARDWARE. The ONLY reason Apple CAN charge so much more is because of OSX and because no one else on Earth is allowed to sell their machine with OSX. It is OSX that is the reason you don't buy the Dell. If anything some people buy the Dell *anyway* because the darn Macs cost so darn much, not because they wouldn't prefer to get rid of virus problems, etc. So if there's any competition it's DESPITE the advantages of cornering a market segment (i.e. even if you really need a bulldozer instead of a shovel to do a job; if you cannot afford the bulldozer, you're stuck with the shovel regardless). You don't call that a monopoly. You don't call it tying. You don't call it anything because you LIKE that situation not because it's not true. The sad thing is you cannot even see or acknowledge it. You probably really do people buy Macs for the hardware, not because of OSX, which is patently ABSURD. And that makes you a FANBOY not a logical human being and thus not worth conversing with. End of story.
So Macs are widgets now? There are competing products to the iPhone. I'm not talking about the iPhone (although the virtual monopoly on stores for apps for the iPhone is another matter). What you're suggesting is a company build a computer and operating system combination to compete with the Mac. The thing is we DID have more computer operating systems out there at one time (Atari, Amiga, even the C64 and Texas Instruments if you want to keep going back). But getting market share enough for an operating system to make a profit and more importantly to keep market developers working for your system bottomed out in the 1990s. The Mac almost bottomed out with it. It wasn't the hardware. It's market share and developers. Linux would have died long ago if it weren't a hobbyist created operating system, for example. It has very little commercial software, especially for the home environment. But unlike Apple, I can buy any hardware I want and install it on it. I can do the same with Windows. I cannot do the same with OSX. That's the difference. All three use the same hardware. But only Apple says I cannot install their OS on the hardware of my choosing. I must buy THEIR hardware at their inflated prices and if I don't like it, I must use another operating system. Well, that sucks because they do not offer certain model computers (home towers, these new sub-notebooks, tablets, etc.) So if you want OSX and you want a sub-notebook, what can you do? You have to hack it or just do without. Where the competition there? Where's the consumer choice? Where's Capitalism at?
I should not be forced to buy HP paper just because I buy an HP printer. In fact, if HP tried to force you to buy ONLY THEIR PAPER, they would be in violation of the "tying" provision of the Clayton Anti-Trust Act because making printers and making paper for printers are two different markets. So why is it that if I buy OSX, I have to buy an Apple computer? It's the SAME THING. Hardware and Software are TWO DIFFERENT MARKETS. And the people here saying it is not are the people that don't have a clue about the law. Tying two products together artificially (and it IS artificial as it's the license that ties them, not any hardware requirement) serves only one purpose and that is to actively try to PREVENT COMPETITION and that is illegal. And yes I'm complaining that the U.S. government isn't doing something about it when they should be. I could see them overlooking Apple when they were a minor player on the verge of bankruptcy, but they are now responsible for almost 50% of the revenue of PCs being sold, control majorities in both the digital music player markets and new smart phone sales and so they can no longer be "ignored" as a minor computer maker. If you're going to play with the big boys, you need to compete with the big boys. It's not fair to either the consumer or HP, Lenovo, Dell, etc. that Apple can corner 100% of the market segment for hardware by those looking to run the OSX operating system just because Apple happens to own OSX. Microsoft owns Internet Explorer and Windows both, but that doesn't mean they can actively try and prevent other browsers from being able to use the same OS functions as Internet Explorer and hopes those other browsers will just go away. It's an unfair advantage in one market due to another market by artificial restraints on competition. And this article here proves just how profitable that is. If I want OSX on Dell hardware I should be able to buy them independently and install OSX without comment or restraint by Apple since they are two different markets and should be treated as such.