Correct.
Greed & desperation will be Apple's downfall again, just like last time Steve was not part of Apple.
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Apple Recruiting Automotive Experts to Work in 'Top-Secret Research Lab'
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Greed & desperation will be Apple's downfall again, just like last time Steve was not part of Apple.
Bingo. This is the plan to leap from Google with a plug and play tech for self driving. This would allow them to control the smart drive space first. This will be cloned by Google there is no doubt and Google has way more vested into his space by Google is not pulling all the threads together yet to get a real world product. They have no clear idea how they are going to sell there tech. This is apple being Apple they are going to clone all the free tech on this topic apple it up and make it s product people will buy that is easy. I am not saying Google or audi will not get there they will but apple is going after ford and gm who have less self driving programs.
From the FT story:
Why would Jony Ive's designers need to meet with automotive designers and engineers if they were just building CarPlay on steroids? And how does designing a better infotainment system blow Tesla out of the water? It sure seems like Apple (or whoever is leaking this stuff) wants people to think Apple is going beyond the dashboard. I suppose this could all be a head fake in the end. Or maybe Apple really is starting research here in a big way.
Really don't understand the draw.
Low margins. Government regulated warrantees. Long product hold times.
Sure they may come out with some tree hugging electric car that nobody wants (like Tesla) but it is hard to imagine given Apples move towards the consumer markets.
Low margins. Government regulated warrantees. Long product hold times.
Sure they may come out with some tree hugging electric car that nobody wants (like Tesla) but it is hard to imagine given Apples move towards the consumer markets.
Apple Car owner: "I can't get in to my car. It keeps telling me my touch ID is invalid when I press my finger on the sensor."
Apple care: "Have you tried cleaning the touch ID sensor?"
Apple Car owner: "Yes."
Apple care: "Great. We'll send out a truck to pick you up in 1-3 days to have the car serviced."
Apple Car owner: "I'm currently stuck in the middle of a logging road on a hiking trail. I need to get out now."
Apple care: "I see you're car is over a year old and you did not purchase an extended Warranty. Since you are out of the one year warranty, we can dispatch AAA but it will cost you $1000 plus any materials."
Apple Car owner: "WHAT ??? !!!"
Apple care: "Have you tried cleaning the touch ID sensor?"
Apple Car owner: "Yes."
Apple care: "Great. We'll send out a truck to pick you up in 1-3 days to have the car serviced."
Apple Car owner: "I'm currently stuck in the middle of a logging road on a hiking trail. I need to get out now."
Apple care: "I see you're car is over a year old and you did not purchase an extended Warranty. Since you are out of the one year warranty, we can dispatch AAA but it will cost you $1000 plus any materials."
Apple Car owner: "WHAT ??? !!!"
Apple is a computer company. When they built the iPhone they built a small portable computer with integrated phone service. That's all. I really wouldn't say they are in the phone business now, that's AT&T, Verizon, etc.
Apple car comes with Apple Maps built-in. The car that will take you everywhere but the place you want to go!
Apple wouldn't get into producing cars because they thought there was huge profits to be made there. They'd produce a car because they felt they could make a nicer car than all the competition. An electric car. I'd have to see this before I'd believe it.
That's bull-****. If electric cars were adorable and got better range many people would choose them. The are cost effective to charge and protect Mother Earth in the process. It's all but inevitable that all new cars sold are electric within the next 25 years. They're easier to maintain too; clearer; simpler internally.
I suspect it's software driven relating to car dashboard technology and probably finding ways to improve traffic safety and navigation. It's mainly a research facility for car technology for R&D purposes. That's what I suspect.
Apple doesn't have the money or manufacturing capability to build cars. They can partner with other car manufacturers for their iOS driven products though.
And to make a car requires a professional industrial designer with experience in the automotive industry. Not Jony. He doesn't do cars since he specializes in electronics or furnishing design, from what I see.
Seriously, not much evidence they want to make cars
All they're going on here is a guess based on the type of people Apple hired recently for the project.
I don't think it's impossible that Apple would start selling cars, but seems highly unlikely. Tesla hasn't even navigated all of the legal battles necessary to allow them to do direct sales in all 50 states yet.
What I could see, however, is an Apple partnership with an auto-maker, to build a co-branded vehicle that offers a number of Apple specific features. (Sure, they can market "CarPlay" compatibility to all takers, but there's probably much more they could do with a specific make and model of car they were licensed to help design.)
Think, the new "Apple SRL-650, by Mercedes" or something.... Could have an iOS app just for it that gives you real-time status reporting when the car is in for service about what part(s) were replaced and when it will be ready for pickup. Pay for your service right inside the app and unlock the doors with the iPad or iPhone in proximity of it, etc. etc.
All they're going on here is a guess based on the type of people Apple hired recently for the project.
I don't think it's impossible that Apple would start selling cars, but seems highly unlikely. Tesla hasn't even navigated all of the legal battles necessary to allow them to do direct sales in all 50 states yet.
What I could see, however, is an Apple partnership with an auto-maker, to build a co-branded vehicle that offers a number of Apple specific features. (Sure, they can market "CarPlay" compatibility to all takers, but there's probably much more they could do with a specific make and model of car they were licensed to help design.)
Think, the new "Apple SRL-650, by Mercedes" or something.... Could have an iOS app just for it that gives you real-time status reporting when the car is in for service about what part(s) were replaced and when it will be ready for pickup. Pay for your service right inside the app and unlock the doors with the iPad or iPhone in proximity of it, etc. etc.
Right..because building a car it's the difficult part, not the self-drive car system
Sarcasm!
Well i think your are either worried that your $100.000 car will become obsolete or your worried that your precious cars companies like ford, bmw.. who didn't changed a thing in the last 100 years will go bankrupt and stop planet earth from dying
I answered that in my follow-up post:
https://forums.macrumors.com/posts/20708966/
To answer the second part about Tesla, Tesla is making a major push into the automated driving sector with their Autopilot functionality. Apple providing a QNX replacement that can handle the sensors required for these features in a native way, making it easy for Tesla's competitors to enable the same kinds of features, would indeed be a major win.
That's enirely possible, however the person quoted in FT's story said 3 months ago they thought CarPlay, now they think an actual car. Of course this could just be a massive head fake on Apple's part.
Sure
Yeah, love to have an Apple iCar, 4 times as expensive as a Tesla and 2 generations behind on technology, but at least you can turn it on with your fingerprint. Who cares if the car will randomly drive into a wall from time to time because of a poor iCar OS rollout and crappy maps app, but Apple will just shrug it off because there is still a long line of hipsters waiting to buy a new one after sending their previous generation iCar to drive itself to the landfill.
Yeah, love to have an Apple iCar, 4 times as expensive as a Tesla and 2 generations behind on technology, but at least you can turn it on with your fingerprint. Who cares if the car will randomly drive into a wall from time to time because of a poor iCar OS rollout and crappy maps app, but Apple will just shrug it off because there is still a long line of hipsters waiting to buy a new one after sending their previous generation iCar to drive itself to the landfill.