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Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"

meli said:
I've got a bad feeling about this.
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^^^^ This ^^^^

I actually like iMovie 08 once I got used to it, but there is NO EXCUSE for the way they hobbled the quality of the finished output. My AVCHD HD Camcorder takes beautiful shots which are destroyed by iMovie and output to DVD with so much pixelation that YouTube videos look better. I switched to Premiere and have been MUCH happier with the results. Don't even get me started about the lack of BluRay support. That's right. Steve says we're not mature enough yet to have BluRay.
 
Don't think I like the sound of prosumer... Final Cut Pro could use some work, and I hope it gets the attention it needs, but I was not a fan iMovie 08 at all. Hopefully it's not striped down. I'm currently making my way through the Apple Pro Training book to get certified.
 
To all the nay-sayers

Didn't everyone stand worried about Aperture being abandoned, not professional, too expensive, etc. etc.... and then Aperture 3 blew the doors off the expectations?

WTF?

Why all the negativity about FCP? I don't see a problem in revisiting its speed, its interface, and all of the ugliness in its workflow. I didn't see anything in the email about fewer features, and I certainly don't think they're going to shrink their market. Part of why FCP gets traction is it's NOT iMovie, and it's Pro grade. Yet Pro Programs don't have to be DIFFICULT to be "Pro". They just have to do those complex tasks more simply.

I think there's a whole lot of unnecessary consternation in this thread. You should all be excited that they're going to do again what they did with Aperture. Damn.
 
MacRumors said:
Apple is said to be revamping their Final Cut Pro product to appeal to a more mainstream audience rather than high end professionals.
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Hell no! Are you idiots forcing us move back to Avid Media Composer. You ass f*cked us with Shake and now you're doing it again with FCP. :mad:
 
PAC88 said:
"to better fit the majority of its customers"

oh mac.. what the hell is happening to you
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They are becoming what they despised (ala mircosoft), Logic is NOT pro anymore and has been getting worse with each new release.Sad to see FCP going down as well.The phones and pads are the money makers and Apple like any smart company is grabbing it while they can.FCP is a great program and really got the industry to take notice, why take a prosumer mentality at this time is beyond logical.
 
We might as well start calling it iCut Studio 4.0 at this point.

Not normally a cynic about these things but the writing has been on the wall for a while now. Apple, please don't **** up a great thing.
 
This info is FAR to vague to really infer much from.

My guess: It'll be like DVD Studio Pro's current modes. You can alter that program to be very complex or very simple. I bet Final Cut will get something similar...turn on 'Advanced' for the current look or switch to 'Express' and it looks like Final Cut Express.

Hell, it can even have an 'i' mode where it LOOKs like iMovie but still retains its ability to use more advanced codecs.

I'd have no problem with a program that can be scaled "up" and "down" like that. It would be a useful feature, actually. Some Final Cut computers get used with many individuals with a wide range of experience.

Here's hoping it's something like this and not something worse.

(My other guess involves Final Cut Express being cancelled, Final Cut Studio dropping its price to $499 and some new "Final Cut Extreme with Shake built in" coming out that costs $1,999.)
 
Does it make sense for them to spin off their pro apps into a separate company, or at least a subsidiary? At least then they might get the individual focus they need instead of having resources sucked out for the next iWhatever project. I have no problem wih Apple going after the consumer market, but if you are going to have pro apps, they had better be the best they can be. If they're not getting full attention,, then they are not the best they can be.

The Final Cut Suite is already pretty good, but could be amazing with a little love. It doesn't really seem like Teh Steve is that interested in it anymore, so let a real pro take over. Steve found Ive as the design guy, Cook as the global ops and logistics guy, etc., so is this guy they're putting onto FC going to do those products justice, or ruin them? Is he that guy?
 
drumcat said:
Didn't everyone stand worried about Aperture being abandoned, not professional, too expensive, etc. etc.... and then Aperture 3 blew the doors off the expectations?
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Well, this is easy to say now. But it means nothing here. Shake for example was abandoned.

Why all the negativity about FCP? I don't see a problem in revisiting its speed, its interface, and all of the ugliness in its workflow.
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Revisiting the speed doesn't qualify as 'refocusing to prosumers'. The interface is a pretty nice one and what is this ugliness in the workflow?

I didn't see anything in the email about fewer features, and I certainly don't think they're going to shrink their market.
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I think people are worried that they will expand their market. The iPad is expanding the market. An axiotron modbook is a pro tool. Apple itself showed us that user-friendly often rimes with less features.

Part of why FCP gets traction is it's NOT iMovie, and it's Pro grade. Yet Pro Programs don't have to be DIFFICULT to be "Pro". They just have to do those complex tasks more simply.
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So won't it be better to revamp iMovie? And how is FCP difficult?

I think there's a whole lot of unnecessary consternation in this thread. You should all be excited that they're going to do again what they did with Aperture. Damn.
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Why should we base our assumptions on the Aperture case? Why not Shake? Or iMovie?
 
Do you think that apple will make FCE more consumer friendly and with the Pro side completly blowing Avid out of water with hardware options etc.
Didn't apple purchase (I forgot the company's name) to possibly update Shake.
Maybe this will be a good thing and completely control the Pro area of the market...
(i hope)
 
Avid has learned its lesson and has re focused. Avid Media Composer 5 looks amazing. Overpriced? Not to an editing professional worth his/her salt.

That said, I'll judge the new FCP when it actually ships. But the competition has caught up - and surpassed it at this point.
 
Ed A. said:
I'm a certified FCP editor and if they dumb down FCP, I'm going Avid.
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I've been telling students and pros for years that they should have never left.

MovieCutter said:
Just picked up Adobe CS5...looks like I'll be moving back to Premiere....ugh
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I have been eagerly awaiting the day I do this too. I am thinking Master CS5 and FCE or just an older version of FCS.

It's not even that Apple may or may not butcher FCP, it's just that Avid and Premier have been doing a great job of keeping their momentum or raising the bar, while Apple has been giving us lens flares and terrible performance.
 
When? In June with new Mac Pros? They need to make a big splash to compensate for CS5.
 
Jobs said:
We certainly do [care about Pro apps]. Folks who left were in support, not engineering. Next release will be awesome.]
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Its a well known fact that Apple some of the folks who were forced to leave were Color developers.

Ps. Its a sad times when one wants to consider switching to Windows. Message to Steve Jobs; go sodomize yourself with one of your iToys.
 
I don't like the sound of this either. Apple has become so consumer oriented and I've watched as they have slowly but surely started to abandon their professional/creative users. Removing the Expresscard slot from the 15" Macbook pros is one example as well as not delivering on a faster interface (usb 3.0/lightpipe) in the current iterations.

This is concerning for sure.
 
Oh no! The sky is falling, the sky is falling! Did you see it? A piece landed on my head! I swear if Apple does this I'll switch to a razor and film! How am I going to keep my job if any schmuck off the street can use my tools?!

Cripe... People around here get set off by the littlest things. I suspect there's this quiet belief that Jobs reads these forums to gauge public opinion-- personally I doubt it. All indications are that Jobs thinks he knows better than the public-- so why waste his time listening? Also, if they've made the decision to drop features because there are more prosumers than pros, then threatening to change applications because they alienated you as pro isn't meaningful-- you aren't where the money is.

But nobody said anything about dropping features, so I don't understand the hubbub.

Anyway, if you're truly a pro-- easier tools are a good thing. Joe Average can't do what you do, that's why you're a pro-- not because you're certified in Final Cut Arcana. More intuitive tools means more productivity, which means more money. Also, wider user base means more stability-- if there are more customers to piss off, bugs are less tolerated.

This would certainly be good news for me, and I'd welcome a prosumer version of the full suite.

What I don't like is dumping all of the support personnel-- that doesn't bode well...
 
Ummm??

Rather than take the news for face value, has anyone thought that they might be doing something to just get more money out of the "prosumers" rather than all of the DOOOOOM NO MORE PRO omg!!!

It probably means that they are going to do away with Express and just have one version of Final Cut. Put the price somewhere between Pro and Express but have all of the features of Pro.

All of the Pro users stay happy and the Prosumers pay a higher price and get a bunch of tools they will probably never use. Profits increase a bunch for less work.
 
puckhead193 said:
Do you think that apple will make FCE more consumer friendly and with the Pro side completly blowing Avid out of water with hardware options etc.
Didn't apple purchase (I forgot the company's name) to possibly update Shake.
Maybe this will be a good thing and completely control the Pro area of the market...
(i hope)
Click to expand...

The Shake replacement rumors centered around a home-grown app known as "Phenomenon". Allegedly, it was to be based around the same engine and design as Motion, only as a node-based, VFX focused app, as a complement to the layer-based, graphics-focused Motion. It was said to be released around 2008, and people swear they know folks who interviewed to work on it. No one knows what happened to it. Ron Brinkmann apparently believes it was killed off several years ago. It possible Apple eventually plans to build some of what it would do into Motion, who knows?
 
Durendal said:
Oh great, they put the toolbag who wrecked iMovie in charge of Final Cut.
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Agreed. When I have a quickie project, I still use iMovie HD. The revised version is garbage.

I've started using Final Cut Express and have considered convincing my company to pay to upgrade me to Pro.

This doesn't help my case.
 
meli said:
I've got a bad feeling about this.
Click to expand...

Darn and I just bought FCS 3 (It is still in shipping) I hope it is at least 1 year away I don't want to pay for the upgrade as paying $829 is enough for a while
I wonder if I should wait or what and use "cough" use 5.1.4 "cough";)
 
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