Apple Refused to Build Copyright Filters for iPod

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The New York Times reports on NBC's recent decision to publish their television shows on Microsoft's video store for use on their Zune media player. NBC was once a content provider for Apple's iTunes but after months of negotiations, NBC and Apple parted ways last August. Apple had claimed the split was due to pricing but NBC later said it also had to do with Apple's unwillingness to "take concrete steps" to prevent piracy.

NBC Universal's president of digital distribution J. B. Perrette provided some clarification about what these "steps" were and how Microsoft has agreed to add software to their Zune to prevent playback of pirated materials:
Mr. Perrette said the plan is to create “filtering technology that allows for playback of legitimately purchased content versus non-legitimately purchased content.” He said this would be similar to systems being tested by Microsoft, Google and others that are meant to block pirated clips from video sharing sites. NBC is also working with Internet service providers like AT&T to put similar filters right into the network.
The software would attempt to block playback of content downloaded illegally through filesharing networks, and remains in development at this time. Perrette acknowledged that the steps would meet resistance but insists it is necessary to sustain their business over the long term.

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zap2

macrumors 604
Mar 8, 2005
7,242
1
Washington D.C
How would you tell?

Mp3 from NiN sites, would look the same as Mp3 off P2P network, right?


I smell something fishy...
 

arn

macrumors god
Staff member
Apr 9, 2001
15,256
3,392
How would you tell?

Mp3 from NiN sites, would look the same as Mp3 off P2P network, right?
well, sounds like this is for video, but yeah, the issue of false positives is going to be a big one. Including personally ripped video.

arn
 

jawzzy

macrumors regular
May 13, 2007
155
0
New York
Go Apple!

I find it amazing how hard the content distributors are working to try to prop up such an antiquated business model. A new age of distribution requires a new age model!

I can see this system on the Zune causing nothing but problems...
 

slffl

macrumors 65816
Mar 5, 2003
1,303
4
Seattle, WA
Well thumbs-up that Apple told them to get bent,

but thumbs-down that Microsoft bowed to their wishes.
 

HyperZboy

macrumors 65816
Feb 7, 2007
1,086
1
Once consumers get wind of this "secret DRM scheme", the same thing that has happened to every other DRM scheme will happen, NBC U's content will go unnoticed and the Zune will just sink like an even bigger rock in the marketplace.


Will the stupid suits EVER LEARN what consumers want??


Apparently not.
 

DMann

macrumors 601
Jan 13, 2002
4,001
0
10023
nbc and zune

Microsoft has agreed to add software to their Zune to prevent playback of pirated materials:The software would attempt to block content downloaded illegally through filesharing networks, and remains in development at this time.
This is sure to drive sales of the Zune way up - and a real cash cow for NBC. Now, this is a match made in heaven.
 

bmonzing

macrumors newbie
Sep 17, 2007
9
0
I'm sorry, but hasn't there always been DRM on Videos + TV shows purchased through the iTunes store? I don't get this.
 

monke

macrumors 65816
May 30, 2005
1,437
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I'm kinda lost here.

NBC wants DRM on their videos, the same kind of DRM that everyone is trying to get rid of on music? :confused:
 

0098386

Suspended
Jan 18, 2005
21,574
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I hope Apple don't build these filters. In the UK it's legal to download a TV show provided it's not on DVD yet. Comes under some recording/backup law or something, but as soon as the show is on DVD or some kind of official distribution network the torrent has to be removed. All above board like.

I've done this with a few TV shows. Download them as either original streams or DIVX and use a convertor. Only when EyeTV messes up on the recording times mind.
 

zap2

macrumors 604
Mar 8, 2005
7,242
1
Washington D.C
I'm very happy Apple told to be piss off


But I'm more sad that MS took the deal....MS is a huge company. They could stand for something, but they folded.


Hopefully Google and AT&T will tell them to piss off


Edit---Wait, Wait....it seems perhaps MS did stand for something here!

i sure hope so!
 

nyquist11

macrumors member
Apr 2, 2008
57
0
This feels fishey;
Microsoft must have paid them to do this.
It could be the first Zune add that I see more than once.:apple::apple::p;)
 

Cabbit

macrumors 68020
Jan 30, 2006
2,128
1
Scotland
Now never mind all the kinda legal and kinda not legal situations.

What happens to pops when he finished editing his video of his grand daughter playing in the garden on imovie and encodes it with h.264 in quicktime to "download" to his iPod for watching for the memories wile he sits twiddling his thumbs in the board room counting the months till retirement.

Dose that video he got need to be sent for processing then sent back to him once it is DRM encrusted or it wont work on his iPod?
 

arn

macrumors god
Staff member
Apr 9, 2001
15,256
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I'm sorry, but hasn't there always been DRM on Videos + TV shows purchased through the iTunes store? I don't get this.
I'm kinda lost here.

NBC wants DRM on their videos, the same kind of DRM that everyone is trying to get rid of on music? :confused:
No, NBC wants the Zune to refuse to playback TV shows that people download over the internet through filesharing methods. This also means if you copy a TV show or Movie yourself from the DVD (rather than buy an official digital copy), it will not play on your Zune (once this software is in place).

arn
 

dukebound85

macrumors P6
Jul 17, 2005
18,213
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5045 feet above sea level
No, NBC wants the Zune to refuse to playback TV shows that people download over the internet through filesharing methods. This also means if you copy a TV show or Movie yourself from the DVD (rather than buy an official digital copy), it will not play on your Zune (once this software is in place).

arn
wouldnt that violate fair use if you bought the dvd but not a digital copy?

i mean what makes dvds any different than cds in terms of digitizing it yourself. what you explained is akin to ONLY itunes songs and other "official" vendors music is allowed to be played on a mp3 player and not physical cds that you bought

doesnt seem well legal to me and sad that this is what corporations want
 

skillz1318

macrumors regular
Mar 21, 2006
234
10
even if microsoft creates this technology, a few months later hackers will create a software that will convert your entire "illegal" library to a "legal" one that the ipod or zune would recognize. i am very surprised if they really think this would have any impact on piracy.
 

Don't panic

macrumors 603
Jan 30, 2004
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having a drink at Milliways
I hope Apple don't build these filters. In the UK it's legal to download a TV show provided it's not on DVD yet. Comes under some recording/backup law or something, but as soon as the show is on DVD or some kind of official distribution network the torrent has to be removed. All above board like.

I've done this with a few TV shows. Download them as either original streams or DIVX and use a convertor. Only when EyeTV messes up on the recording times mind.
but of course... ;)
 

arn

macrumors god
Staff member
Apr 9, 2001
15,256
3,392
wouldnt that violate fair use if you bought the dvd but not a digital copy?
"Fair use" is not a law. They don't have to allow you or make it easy for you to do. They just can't sue you for it.

arn
 
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