Please, please, please listen to your customers. We don’t need vanity metrics like thinner and beautiful product hero shots which only please your design team and frustrate your customers.
Reliable keyboard with key travel and are quiet. An honest 10+ hour battery life. Ports on the pro model. Decent resolution.
Honestly, look back to the older models your pros miss and lament and put it in modern components. We don’t need thinner laptops for no reason.
And get serious about MacOS. We all know you folded the MacOS group into the iPhone group, and it shows it the lack of innovation and bugs.
I’m tired of every respected pro I know switching to Surfaces or at least considering it. And Windows, while still isn’t great, is getting better, and it’s doing so quickly. Your stagnation in the Mac line has not been ignored by Google, Microsoft, and Adobe.
Hell, even dumpy Twitter canceled their Mac client.